BMW News

China’s rise no existential threat: BMW
By Tim Nicholson · 07 Oct 2025
The rapid rise and increasing threat of Chinese automakers did not accelerate BMW’s development of its next-generation Neue Klasse vehicle architecture, according to a key executive.The German giant acknowledges the increasing presence of China in the global new-car market, but the advanced vehicle architecture was well under way by the time Chinese brands like BYD experienced growth in Europe.BMW Board Member for Development, Joachim Post, talked up BMW’s reputation for innovation in the face of a rising China.“At that time, I believe China was not the main reason to do that. We are coming from innovation, from technology, to say what is coming up for the future, what could be feasible, how we can be successful. Because we are BMW. We stand for innovation, for features, for functions,” he said.“The second point is, for sure, we have seen that technology development, especially in China, go a fast speed. And to be successful also in that market, technology integration is very important. It's a competitive market. And there are some cars from China coming up which are good cars, which, let's say, it is good that we have made a decision to be on the technology jump and to be prepared for that.“And let me say I won't be in a situation like others, to be not prepared in that matter for the whole fleet like some others are.”China is BMW’s largest market by volume with total sales equalling between 20 and 30 per cent of the Group’s total sales spending on the year. It is a bigger market than the US and Germany.Post denied that Chinese carmakers presented an existential threat to BMW, and compared the country’s rise to that of Korean brands decades earlier.“Looking a lot of years ago in Europe, where the Korean brands came to Europe, same discussion. And finally, to be competitive in the market, to have attractive product, attractive features, functions… and have heritage on a brand is important, and we will see what's coming up.“The Chinese are going abroad, especially Asia. They will also come to Europe. But to be honest, they also have to earn money for the future. And when you look at what's going on in the Chinese market, not all of them are really earning money. And they have a reality when they come to Europe… and we will see what's coming.”At the same iX3 reveal event, BMW Board Member for Production, Milan Nedeljkovic, highlighted the differences in cost between manufacturing in China compared with Europe.“It has four or five relevant factors, which make economic difference between Europe and China. One, of course, is the cost level of salaries and people in fact, but more significant is even the price of energy. So how much do we pay for energy and secure price levels for long-term investment in salaries?“Secondly, it's access to raw materials and to refined raw materials. It's not about the mining. It's about refining. And China has significant capacities in refining raw materials. So to bring these raw materials back to Europe is rather ineffective, instead of getting it manufactured in China and having to finish it. So there are some advantages, which China has, and you can see it in the competitiveness of China when it comes to electric mobility in the pricing.“Nevertheless, at the same time, there are investments in Europe, also from Chinese companies and others, which show that if you want to be successful in the market, you must be in the market. It's not about import/export. It's about being part of the ecosystem of a region. That's why we have our footprint worldwide, and that's why all the other global players have a diverse manufacturing system to cover the main regions.”BMW Group has four main factories in China with its domestic partner, Brilliance, and one of the facilities - Dadong - was the company’s most production plant in 2023.
Read the article
Hero car's future decided
By Tim Nicholson · 06 Oct 2025
BMW is preparing for the next generation of M high-performance models, with the brand looking to satisfy both traditionalists and electric vehicle fans.Currently, full-fat M models remain internal combustion engine (ICE) models with some electrification, as is the case with plug-in hybrids the new M5 and the XM SUV.But the Bavarian brand wants to cover its bases with future M and M Performance models. BMW has just rolled out the first model from its Neue Klasse (New Class) group of models, the iX3.These models feature high-tech computers dubbed ‘Superbrains’, a new level of connectivity and digital features, and in the case of the iX3 SUV and incoming i3 sedan, full electrification.According to Head of BMW Neue Klasse, Mike Reichelt, the carmaker is readying a two-powertrain strategy for its future M cars.“We prepare for the first M model of the Neue Klasse, but we know … there are many customers will love the M3 ICE, and maybe there are two offers,” he said.BMW will launch the next Neue Klasse model, the all-electric i3 sedan, in 2026, and it will precede the ICE version of the next-generation 3 Series.The company also previewed an electric M3 with the BMW Vision Driving Experience concept from this year’s Shanghai motor show.With the iX3 launching in Australia in 2026, it’s expected that a performance focussed M version will follow, however BMW is yet to officially confirm it.When asked if BMW X3 owners are as passionate about ICE powertrains as M3 drivers, Reichelt said:“Maybe they feel today, no, but I'm absolutely sure when they drive the first M model of a Neue Klasse with a ‘Heart of Joy', with four engines on every wheel, and this power, they will love . But then we have customers, who love to drive ICE and more, it's okay, then we get an M3 with an ice engine.”Reichelt would not be drawn on an iX3 M, but said given the massive change with Neue Klasse models, and common parts, it would make sense.“When we go on the M side in such a big step, and we have such a high number of common parts communality, it has a logic to say we have the technology, we have the cars, we combine it. But I can't… confirm it today, but it has a logic way.”Meanwhile, BMW Board Member for Development, Joachim Post, said it was “feasible” to spin off a two-door sportscar from the Neue Klasse architecture.“The philosophy of BMW also has been in the past to, we say ‘baukasten’. That means that we have communal parts for different types of cars in different segments. Electronics control units, for example, a battery cell, all these things are the same, but integrated in a different package.“So for us as BMW, it's always core to think in that way, how we can develop a component that we can scale it in every of our cars. That's why we can be so fast to make now, this new technology, in two years, in 40 derivatives. That gives you the possibility to make scaling combinations, to make them feasible, to run from a business case, we will see what's coming up for future.”The carmaker will have 40 derivatives of Neue Klasse in the coming three years, but not all of them will be full Neue Klasse models like the iX3 and i3. Some will just adopt the in-car tech and new design language, for example.
Read the article
How BMW designed it most critical model in decades
By Tim Nicholson · 01 Oct 2025
BMW’s head of design says there was a degree of pressure overseeing the look of the new iX3, one of the most important cars in BMW’s long history.
Read the article
Still want a V8? They'll live on thanks to the US
By Tim Nicholson · 26 Sep 2025
BMW believes its six- and eight-cylinder engines will live on well into the next decade, despite a shift to engine downsizing and electrification.
Read the article
Is this the next model to rollout BMW’s battery tech?
By Tim Nicholson · 23 Sep 2025
BMW has just revealed one of its most critical models in decades, the all-new iX3.
Read the article
Game-changing tech greenlit for BMW
By Jack Quick · 22 Sep 2025
Hot off the back of the BMW iX3 reveal, the German carmaker is expected to reveal a new 3 Series sedan and then a new X5 large SUV.
Read the article
Has European design run into the ugly tree?
By Stephen Ottley · 17 Sep 2025
Mercedes-Benz design boss Gorden Wagener didn’t hold back.In an interview with Top Gear at this week’s Munich motor show, Wagener gave his frank opinions of the latest work from his German rivals at BMW and Audi. The German took specific aim at the interior design of both the new Audi Concept C and the BMW iX3.“That interior looks like it was designed in 1995,” Wagener was quoted as saying. “It is a little bit too known, and there is too little tech. I have always claimed that I am a big fan of hyper-analogue things, but you cannot ignore a screen. When you have a small screen, you automatically send the message ‘congratulations, you are sitting in a small car’.”As for the BMW, which not only had a large central screen but also a narrow screen that wraps around the lower edge of the windscreen, well, Wagener wasn’t a fan of that either.“What the other manufacturer did? I mean, they showed the concept a couple of years ago with the information across the bottom of the windscreen. I have to say I'm not a big fan of that because it's so far away it’s hard to read. Everything will appear smaller so it’s distracting, and you need a device to operate it because it’s too far away to be touch-sensitive, so you have to put a touchscreen in there which they did. So it’s a pretty conventional solution, and actually a complicated one because you have information on different levels and I don't think that's intuitive.”It’s always good to get honest comments from anyone you interview, but Wagener may want to look up the phrase ‘people in glass houses shouldn’t throw stones’ because, to be blunt, Mercedes’ design has been… hit and miss in recent years (to put it politely).I will acknowledge at this point that design is subjective and each individual will look at any car through their own eyes and form a unique opinion. But as someone who drives a wide variety of cars for a living, so I get up close to them, I have to say the latest era of German luxury design doesn’t make sense to me.Let’s do this alphabetically and start with the Audi. The Concept C is meant to preview the next-generation of design for the four-ring brand, ushering in a new ethos of ‘radical simplicity’, according to the brand’s design boss, Massimo Frascella.The new design, with a new vertical grille and a sloping tail is a clear call back to the brand’s iconic Auto Union racing cars of the 1930s. Nobody loves Auto Union racing cars more than me (just ask the poor Audi Australia folks who accidentally brought it up once at a dinner and I proceed to bore them for the next 45 minutes with non-stop history of such things), but the new look just doesn’t work in my eyes. The ‘vertical grille’ looks more rectangular to me, which looks very much like it came direct from the 1930s, before the car industry learnt to make radiators in all different shapes and sizes so cars could stop having rectangular, vertical grilles.Personally, I like the interior, but I also happen to think Wagener’s right that most customers will want bigger screens — even though, personally, I think a lot of brands are pushing the limits of how big in-car screens should be.Overall, I think Audi has arguably the best-looking and most consistent design themes of the three German luxury brands, so it is a huge risk to change it. Personally, I can’t see this design language transferring nicely to the same variety of cars the current styling does.Moving on to BMW, the all-new iX3 is also meant to herald the start of something radically different for the Bavarian brand. The so-called ‘Neue Klasse’ design theme is going to proliferate across the brand in the coming years, whether you like it or not.Again, the looks are subjective, but what bothers me about the iX3 design is it is yet another huge change for the brand and its once signature ‘kidney grille’ look. Ever since the controversial ‘flame surfacing’ design era, BMW has taken its long-running kidney grille and distorted it into all sorts of different shapes and sizes. So much so that what was once an easily recognisable design element has now become something completely random. On one model it might be small squares, on another giant, gaping holes and now the iX3 a throwback to the tall, slender version of decades ago.What is the point of a ‘signature look’ if it constantly changes?Finally there’s Mercedes, and the car Wagener will have personally overseen, the new GLC EV. This replaces the EQC SUV, the brand’s first mainstream electric model, which vanished without fanfare after clearly underwhelming the market.Maybe Wagener was lashing out at his rivals after the current EQ range of electric models has received ‘mixed’ reviews for their looks. Mercedes tried to clearly differentiate the looks of its electric models from its conventionally-powered range, but that has also been met with ‘mixed’ reviews and the new GLC attempts to correct course.Unfortunately, in an attempt to make the electric SUV look more like a traditional Mercedes that appears to have copied a design from the 1980s, when the grille was huge and rectangular, and added an array of bling to it.Personally, it’s not my taste, but for Mercedes’ sake I hope there are buyers lining up for the SUV with the big chrome face.I certainly don’t envy Wagener and his colleagues and the task they have at the moment, trying to integrate modern technology while retaining a distinctive look and needing to stand out in an increasingly competitive market. But, to be blunt, if what was on display at the Munich motor show is any guide, then we may be entering a controversial period for all three brands.
Read the article
BMW’s electric 3 Series confirmed!
By Tim Nicholson · 08 Sep 2025
BMW snuck in a little teaser after revealing its all-important new iX3 late last week.BMW CEO Oliver Zipse introduced the second model from its Neue Klasse group, the i3 sedan. While it had been rumoured to adopt that name, this was the first time it was publicly acknowledged.Covered in camouflage, the production model looks to have toned down some elements from the Vision Neue Klasse concept from 2023, like the little spoiler lip on the boot, but if the iX3 is anything to go by, expect it to retain a number of elements from the concept.The i3 will be the next model from the Neue Klasse architecture, and it will arrive ahead of the next-generation 3 Series. They will eventually sell alongside each other, but the all-electric i3 will arrive first.Zipse said the model is coming in 2026, but given the European on-sale date is closer to quarter three next year, it may not reach Australian shores until early 2027.While the i3 is underpinned by the hugely significant Neue Klasse architecture, the next-generation 3 Series will ride on an evolution of BMW’s CLAR platform (CLAR II) that already forms the basis of the 5 Series, 7 Series, iX and more.The i3 name was used for BMW’s first mass-produced EV. It was a small, quirky, tallboy hatchback that was a niche offering until it was discontinued in 2022. The badge has also been used on a China-only electric version of the 3 Series. This new i3 is expected to be a much more mainstream offering from the German giant. A Touring wagon version is all but certain.BMW has not revealed any mechanical details but the freshly revealed iX3 holds many clues. The only grade to be confirmed so far for the new SUV is the iX3 50 xDrive which features an electric motor on each axle for total outputs of 345kW and 645Nm and a driving range of up to 805km.Neue Klasse will be rolled out to 40 new derivatives over the coming years and from 2027 it will have spread across the range. Derivatives means model variants as well as full model changes and it can also be rolled out to facelifts and updates too.As well as the Neue Klasse design language, technology from the platform including digital functions like the Panoramic Vision projection that runs the width of the windscreen, will find their way to these other derivatives. So while the 40 derivatives might not be full Neue Klasse models they will feature at least some of the design and tech.Six Neue Klasse models are coming within the next two years, but expect those to be more iX3 and i3 model grades.As for what’s coming beyond i3, it is highly likely to be a smaller model.Speaking with Australian journalists at the iX3 reveal in Munich, Mike Reichelt, Head of BMW Neue Klasse ruled out a sports car based on Neue Klasse, but added that the biggest opportunity for the brand is smaller models. “The start and the most relevant advantages are the compact and middle class. That in higher classes is not so relevant. The technology comes there. Is it a Neue Klasse model? Maybe not. But in the compact and middle class, the smallest car, It's really important to go to step…”When asked by CarsGuide if the next full Neue Klasse model will be a new-gen 1 Series hatch or iX1 SUV, Reichelt simply responded with, “It's possible.”
Read the article
Why your car might not start in the future revealed
By Laura Berry · 08 Sep 2025
The rise of smart electric cars could see us fall into a future where we have to pay for nearly every function – even turning the vehicle on.Computers have been an integral part of vehicles since the 1980s, when engine management systems and electronics became more sophisticated, but it was always a car first and mainly mechanical with software added. In the past 10 years, however, we’ve seen computers become the architecture around which the car is built and aptly referred to as software defined vehicles (SDVs).Sure, that seems a natural part of the evolution of vehicles which have always been on a path of continual advancement from performance, efficiency and safety to comfort, convenience and entertainment. What could go wrong?The problem is that with cars essentially becoming just large electronic devices with many functions provided with software that’s updated over the air, the carmakers may choose to charge you for the use of them, or switch those functions off remotely if you don't pay up.It’s no different from your phone or TV and because you’re fine with paying for your Netflix and Spotify subscription, it stands to reason you’ll be okay with paying a subscription fee for car functions. Things such as heated seats, a head-up display, proximity unlocking, even the amount of power the motor makes. A most extreme scenario is failure to pay a bill resulting in the car itself not being able to be started. The safety implications of this are obvious and concerning at the very least.That last one seems unlikely but don’t underestimate the potential carmakers see in monetising vehicle functions. Electric vehicles have much fewer moving parts that need replacing, or fixing or maintaining than internal combustion engine (ICE) cars and manufacturers stand to lose billions of dollars they’ve made in the past servicing ICE cars. Subscription fees will be one of the ways they’ll keep that cash flow going.Some car companies are already charging for features through subscriptions. Tesla currently offers extra features such as live traffic updates, dash cam and music streaming through its subscription model. BMW offers heated seats among other features through subscription, and Toyota has made its remote start function available this way on some models. Mercedes-Benz provides traffic and sat-nav updates using subscription, and Volkswagen will increase the power output of its ID.3 electric hatch from 150kW to 170kW for a monthly or annual fee. Chinese carmakers haven’t embraced the subscription model yet in Australia, despite many of the brands such as BYD, Geely and Zeekr having increasingly software-defined these vehicles.This could be because the competitiveness of the Australian market is forcing the new carmakers into a price war where the value for money of Chinese EVs is all important in attracting buyers to what are still unfamiliar brands. But given enough time the brands will establish themselves locally and be in a position to almost certainly charge subscriptions for what they used to offer for the price of the car.As vehicles become even more software-orientated, we could see brands compete on the basis of technology in the form of entertainment and comfort features to performance and handling, even the physical features of the car which could change the colour or shades of the car through intelligent body panels, as we’ve seen in concepts such as the BMW iX Flow at motor shows over the past few years.New Chinese brand Nio has just confirmed its coming to Australia and overseas it offers subscription services to vehicle functions including the EV battery itself. Buyers can purchase the Nio electric vehicle without the battery and then pay a regular fee that allows them to swap to a larger battery for a greater range if they want, but it’ll cost them a bit more.Nio scored particularly well in a recent report from research company Gartner, which ranked car manufacturers based on the value added to their vehicles through software. Nine categories ranging from electrification, vehicle architecture and autonomy to connectivity, the user experience, and even how tech-savvy the executive team of the company are were rated.The big winners this year were Tesla, Nio and Xiaomi, with all three being headed by technology leaders who focused on monetising and adding value to their products. Mazda, Nissan and Toyota came in at the bottom of the rankings. These three established companies who helped define the modern motoring would be being left behind by carmakers whose software defines their vehicles. Will consumers actually pay for features that were once part of the costs of the vehicle? Would you? Well, if you could see the number of silly apps I subscribe to on my phone, the answer is probably yes. But maybe subscriptions could lead to cars that are even more affordable - a blank slate that allows a really low entry price with no pressure to add any features unless you wanted to. Oh wait, that’s exactly how the carmakers will sell it to us…
Read the article
This brand just revealed its most important car ever
By Tim Nicholson · 05 Sep 2025
BMW is taking its electric car technology to the next level with the reveal of its new-generation iX3 EV.
Read the article