Audi News

Electric car sales are still growing, but as the ‘early adopter’ phase comes to an end, the rate of uptake has slowed the past few months.Some brands have bet heavily on electric vehicles early in their explosive sales climb, this latest slow-down in pace might have actually handed Audi an advantage as its Q4 and Q6 e-tron SUVs finally arrive in Australia.Audi bet less heavily on EVs than its most direct rivals, BMW and Mercedes in the past few years. Rather than try to replace some of its most hallowed nameplates with electric versions, Audi instead added low-volume electric flagship offerings to its range in the form of the e-tron GT and now the Q8 e-tron.In Australia, the delayed launch of the Q4 e-tron has coincided with the arrival of the government’s new vehicle efficiency standards (NVES), giving it the leverage it needs with its international head office to expand its range of hybrid offerings to live alongside its new electrics.Speaking to CarsGuide at the launch of the Q6 e-tron, Audi Australia’s managing director Jeff Mannering explained how the game has changed in Audi’s favour.“It’s an overall strategy we’ve got now” he said of the brand’s new MHEV+ hybrid tech arriving at the same time as the Q6, “because what we have to think about is whether it’s just going to be battery electrics going forward.”“The market has switched around a little bit, I think the spike in battery electric sales where everyone was saying it was going to be fifty per cent of the market that’s simply not the case anymore.”“Q4 and Q6 are important because it adds volume to our battery electrics - we need that, and we need plug-in hybrids as well because the C02 targets are now there.”“You’re not so reliant on a BEV if you have a PHEV. It’s our clear direction to have something for every customer in every segment.”Not every brand has managed to navigate the tightrope of emerging technologies quite the same way. BMW has led the way with its competitively priced and well-received electric cars, although its plug-in hybrids have struggled. BMW leads the German three, amassing a whopping 25,341 units last year, nearly 30 per cent of which were electric. Over at Mercedes, plug-in hybrids were pulled from its range altogether after years of slow sales in Australia (although they will return), while its electric offerings have been shunned. It was down a notable 17.8 per cent last year, with its car division falling to 19,989 units.Audi remained in third position, moving 15,333 units. It was down a sizeable 19.5 per cent compared to 2023, which the brand is hoping its nearly entirely refreshed range will reverse in 2025.Not only has the Q4 and Q6 arrived, but they will be joined in the third quarter by the Q5 and A5, debuting the entirely new PPC combustion platform and MHEV+ technology. Other less significantly upgraded nameplates include the A1, A3, Q2, Q7, and Q8, all due before year’s end.As Mannering said, replacements or updates to some of the brand’s longest running models will give it a shot at more impressive sales volumes in 2025.“If you look at the lifecycle of our cars, some are up to their eighth or ninth year now - We’ll have the newest line-up in the market this year and it’s been a long time since we’ve been able to say that.”Will this range let it beat out Mercedes or even challenge BMW in 2025? Check in later this year to find out.

How Audi is able to have its V8 cake and eat it, too.

Everything that could have possibly gone wrong for the German car industry has.Skyrocketing energy prices as a consequence of the Russia-Ukraine war, rising competition from China, the end of the German government's EV subsidies and dwindling global EV demand have strained the sector unlike ever before.And now, to add insult to injury, US President Donald Trump is vowing to slap 25 per cent tariffs on all cars imported from the European Union to the United States, a critical market for German brands.On our own shores, the impact of these external pressures is clear. In 2024, Volkswagen’s Australian sales fell nearly 17 per cent compared to the previous year, Mercedes-Benz's fell by nearly 18 per cent and Audi's by nearly 20 per cent.BMW is the outlier, with sales remaining steady at a slight 0.6 per cent increase on 2023's numbers, helping the brand maintain its lead as Australia's most popular premium brand by a comfortable margin.So, in a market where the odds appear so heavily stacked against them, how can struggling German car brands reverse their fortunes?Increasingly, it appears, by looking to BMW.Its success over the last 12 months and beyond has proven that the electric car transition can be leveraged to a brand’s advantage.BMW’s early investments in flexible architecture, which allows the same models to be built with internal combustion engine (ICE), hybrid and EV platforms, has seen their EV sales start to command their global growth.Its EV sales grew 13.5 per cent in 2024 as the brand registered 2.45 million global sales and its M performance wing tallied an all-time record of 206,582 sales.Notably, the i4 M50 sedan, an electric version of the mild-hybrid 4 Series, claimed the title of M’s top-selling model for the third year in a row, showcasing the growing appeal for electric performance cars.Volkswagen, Audi, Porsche, and Mercedes-Benz have largely focused on expensive EV-only platforms underscored by new model ranges, a strategy that has struggled to attract traditional ICE vehicle buyers.That said, signs of a strategic transition amongst these brands are beginning to emerge.Mercedes-Benz will launch its all new CLA later this year under both hybrid and electric guises, the latter of which is promising big advancements in range. Recent road testing of its own solid-state batteries could also see it register a major milestone in EV advancement before its rivals.Porsche and Audi have pledged to invest further in their hybrid and petrol technologies, as Porsche mulls a possible return of the petrol Macan under a new-generation model.Both brands’ parent company, Volkswagen, has said more plug-in hybrids are on the way, including for Australia, as the brand readies its ID.1 budget EV hatch for a proposed sub $33,000 price tag in early 2027.BMW, meanwhile, will debut its sixth-generation Neue Klasse EV batteries later this year, which are aiming to improve energy efficiency by at least 20 per cent compared to its current EVs, while offering up to 30 per cent more range.They’re industry-wide strategic shifts that indicate a turning point for the German automotive sector could be on the horizon. That said, any future prosperity will depend on how well its struggling brands can uphold their defining principles of sustained innovation and engineering excellence under increasing pressure.

Audi will finally launch the facelifted A3 Sportback range in Australia in the second quarter of this year, to take the fight to the rising tide of fast-improving Chinese hatchback alternatives.

The least-expensive Audi in Australia will gain a series of upgrades in the coming weeks, to make it a more appealing value-for-money proposition in the face of stiffer competition and shrinking market share.Likely to be called the A1 Sportback ‘Life Cycle Edition’, the changes are set to add an S-Line-style body kit, similar to the Black Edition sold in the UK, delivering a more athletic look.The move might also bring sports seats, blacked-out exterior and interior trim, extra equipment, unique wheels and even a firmer suspension tune for improved dynamic responses.Better still, pricing is expected to remain around the same as today’s (solely petrol-powered four-cylinder) versions, which kick off from less than $40,000 before on-road costs for the 35 TFSI with a 1.5-litre turbo and about $51,000 for the 40 TFSI with a 2.0-litre turbo.Costs and timing have yet to be announced, but Audi Australia Product Manager, Matt Dale, said the MY25 updates prove there is still life in the ageing premium supermini.“We do have a Life Cycle Edition there, which the (Audi product development) team has done a fantastic job on, and which is to come out shortly,” he told CarsGuide.“That is a new and exciting product for us, because visually, we're changing the look and feel of that car to a sportier appearance.”Now in its seventh year of availability, the second-generation A1 since 2010 is nearing the end of its production run, with no direct successor for it nor the closely-related Q2 light SUV in sight.Instead, it has been widely speculated Audi will eventually replace both from about next year or in 2027 with an electrified compact crossover that will sit beneath the Q3 in the Ingolstadt brand’s vast model range. It might even revive the hallowed A2 badge if some reports are to be believed.Back to the MY25 Life Cycle Edition, Audi’s aim is to revive flagging sales against newer rivals, from the redesigned Mini Cooper range that also includes the new Aceman EV series, to the updated and closely-related Volkswagen Polo.Last year, volume nosedived 62 per cent compared to 2023 figures, resulting in just 176 registrations, against 1559 for the Mini Cooper and 2154 for the Polo.Audi said it will stand behind the A1 for as long as the premium B-segment supermini is made available in Australia.“It is a popular stepping stone to the Audi brand… it is an important car for us,” Dale said.But there is a more prudent reason for the A1 to hang around, thanks to highly economical and efficient powertrain options that help keep the corporate average carbon-dioxide emissions average down in line with the New Vehicle Efficiency Standard (NVES) that came into effect on January 1 this year.“The A1 helps us with NVES, because the A1 as it stands at today with the latest engine technology, that's well below the first two years of the NVES strategy,” Dale admitted.“That car actually pulls credits for us.”For how long supply for Australia can maintain remains to be seen, but with improved styling and specification, the MY25 Life Cycle Edition might end up being a vibrant last hurrah for the (relatively affordable) Audi.

Audi has reversed the confusing model naming scheme that it assigned two years ago, bowing to feedback from its customers and dealers, the brand said.

Electric off-road SUVs don’t have to be spiritless, according to Audi.At least that’s the gist of its recently-unveiled Q6 e-Tron off-roader concept that the brand is calling a “highly emotive” reimagining of Quattro, which is Audi-speak for its trademark four-wheel drive system.Poised as a potential vehicle in Audi’s future line-up, the concept EV could be unlike anything we have seen from the brand before, should it make production.Its 160mm lift and 250mm wider track compared to a regular Q6 e-tron make it look more like a monster truck rather than a luxury European SUV, while its Audi-developed portal axles give it genuine off-road ability.In fact, Audi said the prototype can comfortably climb gradients of up to 100 per cent — or 45 degrees — a feat typically reserved for souped-up V8 off-roaders such as the Toyota LandCruiser 70 Series, Nissan Patrol Warrior and Land Rover Defender Octa.According to Audi, its off-road capability is a product of its powerful, fully-electric dual-motor powertrain, which delivers a total output of 380kW.In addition, Audi’s house-made portal axles enable a claimed power increase of 20 to 30 per cent to each wheel, while increasing available torque at the wheel by 50 per cent.Unlike regular axles, portal axles are integrated into the wheel hub assembly and are offset from the centre of the wheel to enable significantly more ground clearance.That means Audi had to fully rework the pre-existing suspension links from the Q6 e-tron, the SUV on which the concept is based.The result is a combined maximum torque to all four wheels over a 10-second peak is quoted by Audi at a staggering 13,400Nm, an increase of 4400Nm from the regular Q6 e-tron.Given the Q6 e-tron serves as the basis for the off-road concept, it too is built on Audi’s all-new Premium Platform Electric (PPE) modular EV platform, which it jointly developed alongside Porsche.The idea behind the Q6 e-tron off-road concept is to prove how versatile the PPE platform can be, and with a gaping void left by the departure of the A4 and A6 Allroad from the brand's line-up, it suggests Audi is genuinely serious about future off-roaders.

Australia’s new car market rose very slightly in volume in 2024 compared to 2023 - but it wasn’t good news across the board.

If you’ve seen a lot of BMWs on the road lately, there is a reason for it.The Bavarian giant is officially Australia’s favourite premium automotive brand.According to 2024 sales figures, BMW capped the year with 26,341 sales. That represents a modest 0.6 per cent bump over its 2023 results, or in actual figures, BMW sold 157 more cars last year than the year before.For years BMW was the number two marque in Australia behind archrival Mercedes-Benz. But that shifted a few years ago and now BMW is the dominant force in the premium segment.Mercedes splits its sales between two business units — Mercedes-Benz Cars and Mercedes-Benz Vans. Given none of its premium rivals offer commercial vans or utes, we will focus on cars.BMW was the 14th best-selling brand overall in 2024, wedged between Volkswagen in 13th and Suzuki in 15th.But how did it do so well last year? A couple of factors — SUVs and EVs.Sixty two per cent of BMW sales were for its ‘X’ SUV range. And the leader of that pack was the X1 small SUV with 4536 sales. Despite these solid numbers, it was beaten by the Audi Q3 for sales in the small SUV segment.The X3 was BMW’s next best seller, capturing high sales in runout ahead of the new-gen model arriving, and X5 was third best, while the X7 and 7 Series saloon had their best sales results ever.BMW’s EV sales were also a strong point, with just under 30 per cent of its total sales coming from electric cars. The iX1, i4, iX2 and iX3 made up the bulk of deliveries.Mercedes-Benz recorded 19,989 units in 2024, which was down by 17.8 per cent compared with 2023. Despite having a broader model range, the Stuttgart-based manufacturer saw double-digit sales declines for some of its most popular models including the C-Class (-26%), CLA (-32.7%), A-Class (-16.5%), GLC (-19.3%) and GLE (-41.4%).Benz fared better with some of its EV range, with the EQE medium SUV up by more than 200 per cent to 759 sales and the EQS large SUV also in positive territory (+126.7%). The GLA small SUV was the brand’s best seller, recording 3103 sales, up a healthy 65 per cent year on year.Coming third in the premium car sales race was Audi with 15,333, which represented a 19.5 per cent drop on its 2023 result.The decline can in part be put down to the delayed launch of the Q4 e-tron electric SUV, which now arrives in February, as well as some ageing model lines like the A4 and Q5 mid sizers. Both will be replaced in 2025 with new-gen models.The end of sales for the A1 hatch and TT sports car have also likely had an impact.Like Mercedes, Audi’s sales were a mixed bag. The Q3 was the brand’s star performer, capturing 5497 sales (+23.3%) to top the premium small SUV segment.The only other Audi model in positive sales territory was, interestingly, the A6 (+12%). Large sedans aren’t super popular these days so it’s a great result for a solid offering.On the flipside, the Q7 and A3 went backwards, but the SUV is about to get a big refresh in February, and the A3 has just been updated, too, so they should pick up in 2025.Aside from BMW, Porsche was the only premium brand to achieve sales growth in 2024, with 7029 units up 16.1 per cent. Every model line except the Panamera (-5.7%) and Taycan (-47.3%) saw double or triple-digit growth.Other premium contenders Lexus (13,642, -10.2%), Genesis (1400, -26.9%) and Volvo (8898, -20%) all had sales drops in 2024.

At the beginning of each year we dissect the top-10 best-selling automotive brands of the previous year, digging into what went right for some brands and what went wrong for others.What about the brands that just missed out on the glory of a top-10 placing?Based on full-year 2024 data, we’ve pulled together another list. For all the details of the top 10, read about it here. But now we are detailing the brands that landed in positions 11 to 20 on the best-selling car brands list.There are some big names that were once fixtures in the top 10, but a combination of factors have kept them out of the top rankings this time around.Competition from newer brands has had an impact, as has shifting consumer preference and cost-of-living concerns.Check out our table below for the full figures.Subaru was the unlucky brand to just miss out on a top 10 spot last year, after being shut out by growing Chinese manufacturer GWM by 2178 sales.Subaru had been a mainstay in the top 10 for years, but last year it captured 40,604 sales, which was a near 12 per cent dip compared with 2023. All of Subaru’s models, excluding the newer Crosstrek small SUV, experienced double-digit percentage declines last year.Another more recent top-10 entrant, Tesla, also slipped out of the main list last year. Declining interest in its only two models — the related Tesla Model 3 and Model Y — ensured a 17 per cent drop. This was part of a wider trend of stagnating EV sales in Australia. Battery EVs were only up by 4.7 per cent in 2024, a dramatic change from the 160 per cent increase in 2023 over 2022.Another long-standing brand, and former top-10 player, Volkswagen, saw a further slide in 2024. Its tally of 36,480 was about 17 per cent off the previous year.The Amarok ute was in positive territory, but sales of some other key models dropped as the wait for replacements of some of its biggest models like the Tiguan drag on.Fellow German maker BMW landed in 14th place and remained steady, shifting just 157 more cars in 2024 compared with 2023.The next two brands had a big year. Suzuki clawed back lost ground by increasing its sales by 24.6 per cent to 21,278 units. The Jimny continues to be Suzuki’s best seller, with the tiny off-roader nabbing nearly half its total sales at 9697 units - up a whopping 94 per cent year on year.The other big mover was BYD, with the Chinese giant adding 20,458 sales to its name last year.Challenging Australia’s SUV obsession, BYD’s top seller was the Seal sedan on 6393 sales, but the Sealion 6 plug-in hybrid SUV was just behind on 6198. The latter only had six full months on sale, however.Expect this to change in 2025 with the Shark 6 PHEV ute likely to take over of the brand’s most popular offering.Mercedes-Benz Cars took a dive in 2024, dropping by nearly 18 per cent for 19,989 units. If you add Mercedes-Benz Vans to its tally (they are reported separately in VFACTS) it would have recorded 24,831 sales which was enough to beat Suzuki.LDV was one of few Chinese manufacturers to go backwards in 2024 (-24.8%). The commercial vehicle specialist was hampered by ageing models like the D90 SUV and the T60 ute, but both of those are being replaced early this year.In 19th place was Audi which dropped by 19.5 per cent last year, with very few bright spots in its line-up except for the ever-popular Q3 small SUV. That model was ahead by 23.3 per cent last year and led the premium small SUV segment for sales, edging out the BMW X1 and Volvo’s XC40.Rounding out our top 20 is Honda with 14,092 sales. The Japanese brand was another regular visitor to the top 10 in the not-too-distant past, but a drastic change in sales strategy in Australia - including downsizing its model range, dealer network and shifting to an agency dealer model - meant sales dropped, ensuring what the company says is a more sustainable business model.While the excellent CR-V went backwards last year, its two other SUVS, the HR-V and ZR-V, gained ground, increasing by 53.3 and 79.3 per cent respectively.Just missing out on a top-20 placing were Lexus (13,642) and Chery (12,603).