Audi Q9 News

Audi has revealed the Q9 as its largest and most luxurious SUV yet.A brand new nameplate to sit above the previous Q7 and Q8 flagships, the Q9 is by far the biggest Audi ever built measuring in at over 5300mm long.Not only is it designed to take on (and even out-size) Audi’s traditional rivals, like the BMW X7 and Mercedes-Benz GLS, but this new offering will help the brand fend off much-hyped large SUV offerings from China like the Zeekr 9X and IM LS9, both of which are due in Australia before long.The Q9 will enter new price territory for Audi’s combustion SUV range, with price tags starting at the equivalent of A$177,792 in Europe. For context the current Q8 TDI starts from $144,400 and the Q7 starts from $108,742.The Q9 will be offered with one powertrain at its European launch, a 3.0-litre diesel V6 with the brand’s MHEV Plus technology. This system uses 48-volt electrics to drive an electric motor mounted to the eight-speed automatic transmission which can provide up to 18kW of additional power. It will be available in two states of tune, either 220kW/630Nm or 180kW/500Nm.The engine also features an electrically-powered compressor which reduces turbo-lag. Audi says this combination will consume between 7.4L/100km to 8.0L/100km.The range-topping SQ9 will join the range at a later date, powered by an updated version of the brand’s 4.0-litre V8 twin-turbo petrol engine, producing 440kW/800Nm. The all-wheel drive system on both cars is a rear-biased system, with the SQ9 also being equipped with wider tyres at the rear for additional grip. It will also come with an electronically-controlled rear differential lock.A petrol turbo V6 will also complement the line-up, at least in the USA, although specs are yet to be revealed. All derivatives are expected to be able to tow 3500kg depending on local regulations. On the outside, the Q9’s design features an enormous grille, which can be optionally equipped with LED fittings. The headlights, DRLs and tail light fittings feature curved LED tech, while the expansive body panels are designed to enhance the car’s presence and to “emphasise a sense of calm and refinement” with a “clean aesthetic”.It can optionally be equipped with a much more aggressive-looking S Line trim package and up to 23-inch alloy wheels. The wheels are so big the brand has also included acoustic deadening inside them to reduce road noise.Inside, the Q9 is offered either with six or seven-seat layouts, with fully electric control of all seats, and an entry mode, which automatically folds the second row out of the way for third-row passengers. In addition, the Q9 is the first Audi to be offered with automatic doors which can detect obstacles.A panoramic sunroof and ambient interior lighting is standard, and there are noise-cancelling features in the sound system.Other standard features include the brand’s signature Matrix LED headlights and automated high-beam feature, dual 12.3-inch screens for the digital instrument cluster and passenger screen, a 14.5-inch central multimedia touchscreen, dual wireless phone chargers, and several seat trim options ranging from synthetic leather and suede through to Nappa leather with extensive customisation. An Audi Australia spokesperson confirmed to CarsGuide the local division is closely evaluating the flagship Q9.“Given Australia’s ongoing appetite for SUVs, we would consider any future model which is the right fit in terms of customer demand," said the spokesperson.Further updates on the Q9 for Australia have been promised at a later date.The brand is 11.2 per cent down in the first half of 2026. It is faring the worst out of the German ‘big three’ despite a surge of new model launches in the last 12 months with BMW down 8.0 per cent, and Mercedes holding steady with a small 1.7 per cent decline.The Q9 is an obvious tilt at the US market, with Cadillac Escalade-rivalling dimensions and will serve as a spiritual successor to the recently-discontinued A8 large sedan.The new enormous luxury SUV arrives as Audi’s parent company Volkswagen faces deep profitability troubles and a need to reduce its manufacturing footprint and model range to compete with the rise of Chinese rivals the world over.