Kia Optima vs Toyota HiAce

What's the difference?

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Kia Optima
Kia Optima

$18,990 - $28,980

2018 price

Toyota HiAce
Toyota HiAce

$46,990 - $89,988

2024 price

Summary

2018 Kia Optima
2024 Toyota HiAce
Safety Rating

Engine Type
Inline 4, 2.4L

Diesel Turbo 4, 2.8L
Fuel Type
Unleaded Petrol

Diesel
Fuel Efficiency
8.3L/100km (combined)

8.2L/100km (combined)
Seating
5

2
Dislikes
  • Removed some good stuff to lower price
  • Not as good looking as pre-facelift model
  • A bit basic inside

  • Highway cargo bay noise
  • No load-floor liner
  • Short service intervals
2018 Kia Optima Summary

There are plenty of reasons why you should still consider a mid-sized sedan like the Kia Optima. I’m sure there are… just let me think about this for a sec…

Okay, so this part of the market is dying. A decade ago, sedans like this were really popular, but now there are heaps of alternative options. Yep, people are going for mid-sized SUVs rather than mid-sized sedans like this.

But that doesn’t mean models like the just-updated 2018 Kia Optima are without their reasons for being. I’m just not sure the facelift has made it more appealing to look at…

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2024 Toyota HiAce Summary

Latest VFACTS new vehicle registration figures show that in 2024 the Toyota HiAce one-tonne van commands more than 46 per cent of the 2.5 to 3.5-tonne GVM segment.

In other words, almost every second new mid-sized van sold in Australia is a HiAce, leaving numerous competitors from Korean, European and Chinese manufacturers to fight over the remaining buyers.

So, why does the only Japanese competitor in this crowded space maintain such dominance? We recently became reacquainted with this venerable workhorse in search of answers.

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Deep dive comparison

2018 Kia Optima 2024 Toyota HiAce

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