Jayco Hawk vs Gac Emzoom

What's the difference?

The Jayco Hawk Outback is a solid, feature-packed camper-trailer without being flash about it. It looks good – checker plate is always a nice touch – and it is easy to tow and set up. Sure, it may not be as gung-ho an off-road unit as its name suggests, but it is more than capable of handling gravel or dirt tracks on the way to your campsite and will be a comfortable camper when you actually arrive there.

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

Jayco camper-trailers have a nice touring-friendly floor-plan but where the Hawk Outback deviates from the line-up norm is that its kitchen is positioned to the left of the door as you step inside, rather than in front and to the right of you as you step inside on other models.

The interior height tops out at 2070mm high – pretty standard for these campers – and inside is roomy enough not to feel like a confined space, although it will get squeezy if all four adults and two kids are in here and milling about at the same time.

Looking from the door, to the left is the four-burner stove, then, as you look to the front, the extended lift-up bed and storage, and, swiveling to your right, the Dometic 95-litre fridge (Touring models get the 90-litre fridge), then stainless-steel sink, dinette seat, table, club lounge, double bed, then TV cabinet.

Drawers are all Ezi glide pull-out style. The pop-in/pop-out button on each handle – to lock it in place and unlock it – is generally a good system but can be prone to becoming fiddly, even sticking. This is a minor problem and can be found in many campers with a similar mechanism on their drawers.

Interior lighting includes overhead LEDs for the main area and reading lights for the beds. There’s a fan for the beds.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

Because of its compact size – especially relative to caravans which are, by their very nature, generally bigger and bulkier than camper-trailers – the Hawk Outback is a very easy thing tow as it sits low and stable on all surfaces and well within the confines of even narrower bush tracks.

The single-axle camper – 5060mm long (including drawbar), 1910mm high, 2240mm wide, and with a 1285kg tare weight – hardly registered behind our tow vehicle, a 2019 Ford Everest, with the new 2.0-litre four-cylinder bi-turbo-diesel engine (157kW/500Nm).

It always felt secure on the towball (with a 145kg download) during highway, gravel track and undulating dirt-road driving.

The Hawk Outback, like other Outbacks, has a hot dip galvanised Endurance chassis on Jayco’s JTech coil-spring suspension set-up. (Note: Jayco’s Outback models are designed and engineered for, at worst, dirt roads and gravel roads, not 4WD tracks. They are not built for hard-core off-roading.)

Another bonus: visibility is clear and open along both of its sides and even over the top – no need for towing mirrors here.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.