The Jaecoo J7 was first revealed in 2023 as the flagship model of Chery’s new Jaecoo brand, positioned as a premium mid-size SUV with a focus on urban buyers. It shared its platform with the Chery Omoda 5 but was given a tougher design and higher ground clearance. In some overseas markets the model was also known simply as the Chery Jaecoo J7, reflecting the parent company’s branding strategy.

The early years of the Jaecoo J7 saw the rollout of petrol and plug-in hybrid options, aimed at markets in Asia, Europe and the Middle East. Chery used the model to test demand for more upmarket features, adding technology and safety systems that were new to the brand. The J7’s role as a standalone nameplate helped Jaecoo establish itself apart from Chery’s mainstream passenger cars.

By 2025 the Jaecoo J7 had entered right-hand-drive markets including Australia. It competes in the same space as the Haval H6 and MG HS, offering a Chinese-built alternative in the mid-size SUV segment. With production continuing in China, the Jaecoo J7 remains the brand’s core international model, positioned as both an entry point and a halo vehicle for Jaecoo’s global expansion.