2026 Jaecoo J5 Reviews
You'll find all our 2026 Jaecoo J5 reviews right here. 2026 Jaecoo J5 prices range from $23,990 for the J5 Track to $35,990 for the J5 Summit Ev.
Our reviews offer detailed analysis of the 's features, design, practicality, fuel consumption, engine and transmission, safety, ownership and what it's like to drive.
The most recent reviews sit up the top of the page, but if you're looking for an older model year or shopping for a used car, scroll down to find Jaecoo dating back as far as 2025.
Or, if you just want to read the latest news about the Jaecoo J5, you'll find it all here.
Jaecoo Reviews and News
Australia's new-car buyer decline
Read the article
By Tim Gibson · 15 Jun 2026
New car intenders are on the decline in Australia. While Chinese brands such as BYD and Chery are on the up, many of Australia’s most popular brands are struggling. Total sales for cars in Australia are down more than two per cent for May 2026 compared to May 2025. This decrease grows to nearly five per cent, if sales of the Tesla's Model Y SUV and Model 3 sedan are excluded.This is reflected year-to-date data, which shows a more than one per cent overall drop compared to 2025 so far. The decrease comes after total sales declined slightly in 2025 compared to 2024, with sales already coming off a downturn in the second half of 2024. Even dominant players in the Australian car market like Toyota have experienced a near 25 per cent drop this year compared to 2025 numbers.This has been partly driven by a delay on supply for the new-generation RAV4 SUV, though. Economic factors are key drivers for buyer decline, including the ever-increasing costs of buying a new car, coupled with higher fuel prices. Potential buyers also need to satisfy cost of living pressures before thinking about buying a new car. The impacts of these economic conditions increases the possibility of the Australian market continuing to stagnate.Data provided from Roy Morgan last month showed buying intention to purchase a new car in the next four years has decreased by four per cent, and overall intention has dropped to 47 per cent. “The latest data on car buying intention reflects Australians believe now is not a good time to make big purchase decisions in the middle of a cost-of-living crisis,” Roy Morgan Chief Executive Officer Michele Levine said.The Kia Picanto, Australia’s cheapest new car on sale, remains the only car priced from less than $20,000. The exponential growth of Chinese brands in Australia has been driven by the comparative cheapness to legacy brand alternatives. Cars like the Chery Tiggo 4 and Jaecoo J5 EV small SUVs find themselves in the top 10 best sellers and have a price tag much lower than many of its legacy competition.
This EV will smash its petrol sibling
Read the article
By Tim Gibson · 11 Jun 2026
It’s rare for a car brand to introduce a petrol variant after its EV is already flying out of dealerships, especially with fuel prices soaring.Many brands have struggled to get EVs up and running in Australia, despite huge popularity for petrol- and diesel-powered variants. This includes the Hyundai Kona, where the sales split is heavily in favour of petrol and hybrid variants at the expense of the EV.But this has not been the case for the Jaecoo J5 EV, which has been a resounding success so far in Australia.It was crowned the best-selling small SUV, and the second best-selling EV in the country, for May 2026. Deliveries of the petrol J5 are about to begin, with dealers currently receiving demonstrator models. The petrol J5 joins the market at a curious time when pure internal combustion sales are dwindling at an increasingly rapid pace.The continuing fuel crisis has accelerated the decline of petrol power in Australia, and Omoda Jaecoo is paying close attention to this.The J5 petrol has the potential to shoot up the sales charts in a similar way to the J5 EV and the closely-related Chery Tiggo 4, but buyers hesitant over fuel prices could now look elsewhere. It is priced from $25,990 (drive-away), making it $2000 expensive than the Tiggo 4 ($23,990), but more than $10,000 cheaper than the J5 EV ($36,990).Omodoa Jaecoo Chief Commercial Officer Roy Munoz said the fuel crisis is impacting expectations for the petrol J5.“Absolutely,” he said. “Fuel prices can hit in more ways than one.“At this stage it really depends if we hit another fuel crisis, where customers will be swayed more into EV or new energy.”The petrol J5 is also facing other challenges in Australia.If the J5 hits a similar run of success to its EV counterpart, it could leave Omoda Jaecoo exposed to potential New Vehicle Efficiency Standard (NVES) fines. Brands incur fines on cars sold that emit CO2 over a certain limit, which the J5 petrol does.Munoz said Omoda Jaecoo was aware of the potential impacts of a huge petrol J5 sales return on the brand’s emissions regulation position.“Potentially it could,” he said.“We are balancing that to ensure we can meet our obligations under NVES. “We’ve sold plenty of J5 EVs to protect us at this stage.” The hybrid J5 is due before the end of the year, and will alter the balance further, offering a more emissions-friendly, but budget-oriented and electrified J5.
How China is cornering the market
Read the article
By Tom White · 05 Jun 2026
For the first time in Australia, electric cars are outselling diesel ones in what appears to be a major turning point for the Australian market.The latest data, compiled from both the Federal Chamber of Automotive Industries (FCAI) and the Electric Vehicle Council, shows registrations of electric cars have more than doubled year-on-year, and now account for just under 20 per cent of Australia’s new car market.This is the culmination of multiple factors, including an influx of affordable Chinese models as the country’s behemoth manufacturers seek export markets to flee tough local conditions, and Australia’s new vehicle efficiency standards (NVES) heavily incentivise lower-emissions models, either to avoid fines or rack up credits.On top of this, skyrocketing fuel prices have clearly made many Australians think twice about committing to another combustion car, and the prospect of government incentives ending further down the track as outlined in the latest federal budget has no doubt only bolstered the latest figures.Digging into the data and one thing becomes obvious - amongst the 10 best-selling EVs, all of them were built in China. In what should come as a warning to legacy automakers yet to embrace “China Speed” as part of their business model in our market, even the most successful models from Tesla and Kia are built in China.This trend looks to continue, with Mazda the next brand to introduce Chinese joint-venture models via the Mazda 6e sedan and CX-6e SUV, both of which use Changan platforms. The Japanese giant will no doubt be betting heavily on these two models to reduce its market-leading projected fine under the new NVES rules.Nissan will also begin to introduce its array of successful-in-China Dongfeng-based models in the coming years, with Suzuki, Toyota and Volkswagen potentially being left behind as they continue to source cars from more traditional manufacturing locations like Japan, Thailand and Europe.May in particular was a bumper one, not just for market leader Tesla, but also for keen newcomers Jaecoo and Geely. BYD dominates nearly half of the top-10 charts, including the Atto 2 and Atto 1, which both arrived in 2026.EV Sales May 2026The year-to-date numbers paint a slightly different, but overall familiar story, with the Model Y managing to maintain its lead over the Sealion 7.Some year-to-date surprises include Geely’s EX5 rising to third place and Jaecoo’s aggressively-priced J5 has largely captured the entry-level EV space.Zeekr has had a huge year off the back of the launch of its 7X as it keeps up with its big order bank, and Kia has managed to hold onto 9th place with its relatively popular EV5.The Tesla Model 3 is in seventh place and is the only sedan on the list.EV sales year-to-date 2026It is hard to say what this chart will look like by the end of 2026, although the complete and ongoing re-shuffle of Australia’s favourite cars looks to continue. One thing is for sure though, China has the market well and truly cornered on fully electric cars in Australia.
Longest range hybrid cars in Australia
Read the article
By Laura Berry · 05 Jun 2026
We are now living in the age of the Super Hybrids - vehicles that can drive for at least 1000km on a tank of petrol. We’ve picked five of the best long haulers sold in Australia right now.Super Hybrid is the snazzy buzz word given to plug-in hybrids with large batteries, big fuel tanks and clever fuel-energy management systems, which ensure outstanding efficiency. They are better suited to cities and suburbs duties than interstate commutes. Super Hybrids allow for long distances between filling up the petrol tank - as long as you plug it in regularly to charge the battery.Here are the top five super hybrids currently sold in Australia.5. MG HS Super Hybrid - 1000kmThe MG HS mid-sized plug-in hybrid SUV has a four-cylinder petrol engine and an electric motor, a large 24.7kWh battery and a 55-litre fuel tank, which offer an electric driving range of up to 135km and 1000km combined range, both calculated via the more lenient NEDC test cycle. Combined fuel economy is 0.7L/100km, but this requires you to never let the batter run low and applies to all the cars listed here.4. GWM H6 GT PHEV - 1183kmGWM’s H6 GT mid-sized SUV is a plug-in hybrid, which uses a four-cylinder engine and two electric motors, a huge 35.4kWh battery and 55-litre fuel tank to deliver a long electric driving range of 183km and a combined range of 1183km (both NEDC). Combined fuel consumption is 0.6L/100km.3. Chery Tiggo 8 Super Hybrid - 1200kmThe Chery Tiggo 8 Super Hybrid is a large SUV, which uses a four-cylinder engine and a single motor driving the front wheels, an 18.4kWh battery combined with a 60-litre fuel tank to deliver 95km of electric driving range and up to 1200km (NEDC) of combined driving range. Combined fuel consumption is 1.3L/100km. The Chery Tiggo 9 and Tiggo 7 Super Hybrids offer similarly long ranges.2. Jaecoo J7 SHS - 1200kmThe Jaecoo J7 SHS mid-sized SUV is a plug-in hybrid cousin to the Chery Tiggo 8, and has a very similar driving range. A four-cylinder petrol engine and a single electric motor drives the front wheels, while an 18.3kWh battery and 60-litre fuel tank offer 90km of electric driving range and 1200km of combined driving range. Combined fuel consumption is 1.0L/100km. 1. BYD Sealion 6 - 1250km BYD’s Sealion 6 plug-in hyrbid is a mid-sized SUV and its the Dynamic Extended range variant, which uses a four-cylinder engine and a single electric motor, is the real long range hauler. Its 26.6kWh battery and 60-litre fuel tank offer 140km (NEDC) of electric driving range and 1250km (NEDC) combined driving range. Combined fuel consumption is 0.8L/100km.
Nissan could be building Cherys
Read the article
By Tom White · 04 Jun 2026
Nissan is set to invite Chery to build cars at its UK factory as part of its Re:Nissan project to downsize its manufacturing footprint, and take advantage of its spare factory capacity.This will give Nissan a boost by allowing it to cut costs at its Sunderland factory, while for Chery it means establishing a manufacturing footprint just across the channel from the European heartland.The agreement is just a Memorandum of Understanding for the time being, and also comes just after Nissan announced it had cancelled plans to manufacture electric powertrains at the factory.Nissan’s Sunderland plant in the UK may seem a world away from Australia, but the Nissan Qashqai sold here is built there, as was the just-discontinued Juke.The company said it would retain 100 per cent ownership of the factory, while re-tooling one of its production lines to manufacture Chery vehicles. While the announcement said little else for the time being, it has been reported that, if all goes to plan, Chery would start building cars at the factory in the 2027 financial year.The factory has a capacity of 500,000 units, but has been operating at just over half that for some time.Chery is understood to be planning to build right-hand drive vehicles at the factory to satisfy exploding demand for its vehicles in the UK with Omoda Jaecoo capturing up to a six per cent market share despite being on sale for barely 24 months.The runaway success of the Chery sub-brands in the UK market has made the Omoda/Jaecoo operation bullish in Australia, with the company’s global boss Shawn Xu telling CarsGuide last year that it’s not really a surprise how well the products have been received in Australia.“We’ve always looked at global markets, not just the traditional left-hand drive markets - and from this global vision, we want to build up and be a famous brand for the world,” he said.Most Chinese cars sold in Australia are sourced from either Thailand or China itself, but high tariffs and protectionist policies have a role to play in protecting companies like Volkswagen, Renault and Stellantis in Europe.Many Chinese marques are finding a way into the space by purchasing whole factories or signing deals to take up under-utilised production capacity in active factories on the continent.Whether any Euro-built models from Chinese brands make it to Australia remains to be seen, but seems less likely in the medium term as our island is a convenient way to soak up supply from increasingly under-utilised factories on the Chinese mainland as the domestic market there experiences a contraction.
Australia's 10 most popular EVs
Read the article
By Tim Gibson · 04 Jun 2026
The electric vehicle revolution is in full swing after another standout month in Australia. There were 21,303 EVs sold in May 2026, as they continue to take hold at the expense of petrol- and diesel-powered cars. SUVs remain the dominant player in the electric segment, accounting for nine of the 10 best sellers.Tesla’s smashing May performance was headlined by 5605 sales for its Model Y SUV, cementing its position as the leading EV in Australia.The Model Y also claimed the title for the best-selling car in Australia last month. The Jaecoo J5 EV had its best month on sale since it hit Aussie showrooms at the start of this year, selling 2126 units, up from less than 700 in April. This makes the J5 the best-selling small SUV in the country currently, even outselling its closely related and cheaper petrol sibling, the Chery Tiggo 4. The Geely EX5 also surged up the sales charts, achieving 1814 sales, while the BYD Sealion 7 experienced another bumper month, with 1538 sales. The Zeekr 7X rounds out the top five following a continued solid performance since its introduction late last year. BYD’s budget EV trio the Atto 3, Atto 2 and Atto 1 shifted more than 2000 units between them.The BYD Seal (580) is the only non-SUV on this list.Every car in the top 10 selling EVs for May is primarily built in China, with none coming from legacy brands. Some of the other EVs to miss out on a top 10 spot include the MG4 as well as Kia's EV3 and EV5 duo.Top selling electric cars May 2026
Jaecoo J5 2026 review: Track
Read the article
By Dom Tripolone · 03 Jun 2026
Affordable cars are back with a vengeance. Chinese carmakers are rushing to fill the void left by the exodus of cheaper options from mainstream brands a few years ago.The Jaecoo J5 petrol is the latest budget-friendly small SUV to land in Australia, and it joins the J5 EV already on sale and a hybrid version is due to arrive later. Jaecoo is Chery’s more design-focused sub-brand.The two-tier J5 petrol range starts at $25,990 drive-away for the Track grade we are testing here, and $29,990 for the fully-loaded Summit variant.That starting point makes it one of the cheapest small SUVs on the market, and roughly $10,000 cheaper than options from big name brands such as Honda, Hyundai and Toyota. It joins the Chery Tiggo 4 ($23,990 drive-away), MG ZS ($22,990 drive-away) and GWM Haval Jolion ($26,990 drive-away) at the pointy end of the new-car battleground.Jaecoo has invested in the right spots to make the J5 feel more expensive than it is.The first thing you notice is its design. It’s a sharp-looking compact SUV, with a large waterfall grille, boxy silhouette, multi-spoke 18-inch alloy wheels and dynamic LED lights front and back. It looks like a Range Rover, and that can only be a good thing.Step inside and your eyes are instantly drawn to the massive 13.2-inch tablet-style multimedia screen, which is compatible with wireless Apple CarPlay and Android Auto, and the 8.8-inch digital driver display. The cabin has a clean, functional design, but look a bit closer and a few things stand out.The centre console has what looks like twin wireless device chargers, but is just two empty slots to put your phone. You’ll need to jump up to the Summit grade to get the cordless charger.There are wide slabs of hard plastic on the dash, doors and beneath your eye line.A lack of physical buttons for controls means you’ll need to jump into the central touchscreen to change simple functions such as the air-con.The cloth-wrapped seats are manually adjustable and reasonably comfortable. If you pony up for the Summit you’ll get power adjustable synthetic leather-wrapped seats with heating and ventilation functions up front.There is a handsome flat-bottomed steering wheel wrapped in synthetic leather with haptic controls.Overall its a fairly spartan cabin with a few wow features, but more than enough to impress at this price point.The higher grade adds a fixed panoramic sunroof, power tailgate, dual-zone air-con and increased storage options.The J5 is roomy. There is decent head, shoulder and legroom in both rows, and a 480-litre boot is generous for this size of car. There are good storage options up front with two cup holders, a covered storage bin and a lower deck on the centre console can hold plenty of knick-knacks. The back row has its own air-con vent and USB-C charging point.There is no spare tyre. There is room for one, but instead the Jaecoo comes with a fiddly tyre repair kit, which is unacceptable in a petrol car that doesn’t have a battery taking up the space.A special mention has to go to the Bluetooth speaker, with multiple phone calls commenting on how bad the audio quality is.Power comes from a 1.5-litre four-cylinder turbocharged petrol engine, which makes 108kW and 210Nm. This is matched to an automatic continuously variable transmission (CVT) that drives the front wheels.Fuel use is a claimed 7.5 litres per 100km, which isn’t great for a small turbo-petrol motor, but it does only require the cheapest unleaded petrol. Our short loan showed that figure is achievable, especially if you do a lot of highway kilometres.On the road the J5 is no dynamic masterpiece.The engine-transmission combo looks decent on paper but the two don’t gel well in the real world. The CVT tends to rev to extreme measures when asked to accelerate with little in the way of increased forward momentum, before it finds the right ratio to deliver the oomph required.In stop-start traffic it is also indecisive and noisy. The combo works best when cruising at motorway speeds.The suspension is too firm, and you’ll feel it through your seat as it crashes over bumps and lumps of all sizes. Cabin noise is intrusive.The flip side is a car that holds its weight well through corners with little to no body roll.The steering is light and vague with little feedback, and doesn’t inspire confidence on a tight, twisting road.Jaecoo has ticked all the safety boxes with the J5 packed with active driver aids.There are seven airbags across both rows, and the J5 will automatically apply the brakes if it detects a potential collision. It will warn you if something is in your blind spot and if a car is approaching from the side as you reverse.A variety of sensors will help keep you centred in your lane and tug the steering wheel to keep you in the right spot.Most of it works well in the real world, with a distinct lack of bings and bongs. The driver attention warning is a bit sensitive and the lane keep assist is a bit jerky, but overall a big improvement over earlier Chery group products.One of the J5’s biggest selling points is the eight-year/unlimited kilometre warrant, which is one of the longest in the business. There is an eight-year capped-price servicing program that requires workshop visits every 12 months or 15,000km. Total cost for the eight visits is $3326, and be aware the sixth and eighth visits are about $700 and $600, respectively.
Cut-price Range Rover rival on the way
Read the article
By Laura Berry · 02 Jun 2026
Jaecoo’s big J9 luxury range-extended hybrid SUV has just been given the green light to land in the UK, according to reports, which hints at a future Aussie launch.The Jaecco J9 is related to the Chery Fulwin T11 on sale in China. It will wear the brand’s luxury Jaecoo badge in the UK, according to AutoExpress, but it's essentially identical to the T11 apart from some styling differences.The Fulwin T11 was launched in China in 2025 and made headlines for its claimed 1400km driving range. The Fulwin T11’s range extender hybrid system combines a 1.5-litre turbo-petrol four-cylinder petrol engine with one or two motors depending on the variant for front wheel drive or all-wheel drive.In China two batteries are available: a 33.68kWh battery for the single motor variant, and a 39.92kWh battery for the dual motor. The system is able to offer up to 220km of electric driving range.The range is impressive, but so is the Fulwin T11’s interior, which is expected to carry across to the Jaecoo J9.It is a big unit at more than 5.1m long and with a wheelbase of 3.1m. The Fulwin J11 is a six-seater over three rows, with two captain’s chairs in the second and third rows. The interior is spacious, opulent and tech heavy.A 30-inch 6K LED display runs across the Fulwin J11’s dashboard and a 17.3-inch screen is offered in the second row on all but the entry grade.Pricing and specifications have yet to be announced for the Jaecoo J9 in the UK, but the slightly smaller Jaecoo J8 in Australia starts at $49,990 drive-away. If and when the Jaecoo J9 does land locally buyers can expect prices to begin at about $60,000.CarsGuide has contacted Chery Australia for confirmation of the Jaecoo J9’s arrival and is still awaiting its response.
Jaecoo J5 2026 review: Hybrid - International first drive
Read the article
By John Mahoney · 13 May 2026
Think hybrid and you'll probably conjure a Toyota in your mind. After all, the Japanese car giant has been nothing short of a petrol-electric pioneer since the first Prius went on sale back in 1997, but now Chery is out to crush Toyota's hybrid dominance with its latest Super Hybrid System Hybrid (SHS-H) tech.Designed to be far more efficient than any of its rivals, while offering more power and higher levels of refinement, the first car to debut the new powertrain in Australia will be the Jaecoo J5, which should land in dealers in a matter of months.Not to be confused with the hybrid already slotted under the bonnet of sister brand Chery's Tiggo 4, the new SHS-H hybrid comes with an advanced 1.5-litre turbo petrol that, with a 44.5 per cent thermal efficiency, is capable of converting more precious fuel into usable energy than all rivals in its class.Combined with a single-speed dedicated hybrid transmission, which is itself 98 per cent efficient, and a small 1.82kWh battery and electric motor, Chery claims that the J5 SHS-H produces an impressive 165kW and 295Nm of torque – far more than the 143kW and 221Nm the latest 2026 Toyota RAV4 manages.For reference, the J5 Hybrid also produces 15kW more than the Chery Tiggo 4 and outpunches other rivals like the GWM Haval Jolion (140kW), MG ZS (158kW) and the small Toyota Corolla Cross (143kW).That's a good start, but actual fuel use for the J5 Hybrid is a claimed 5.3L/100km and a total range of 980km on a full tank, figures that don't exactly set the class alight for efficiency, but the Chinese brand claims a big drop in its thirst in real-world driving.In the metal, the Jaecoo J5 Hybrid looks identical to both the petrol version, which borrows its looks from the Range Rover Evoque.There is one subtle change that helps you tell the new J5 Hybrid apart (other than badging), as the electrified petrol gains a fresh set of 18-inch aerodynamically optimised alloy wheels that are unique to the hybrid.One other minor change worth mentioning is that the J5 Hybrid ditches the button for the electronic handbrake, with the car now automatically applying the rear stoppers at rest and only releasing them when the driver puts their seatbelt on.Inside, like the rest of the J5 range, there is a large 13.2-inch portrait-mounted infotainment that is blended with an 8.0-inch digital instrument cluster.With an opportunity for a brief drive in China following its public launch at the Beijing motor show, the J5 Hybrid feels eager off the line compared with the lacklustre entry petrol, with 0-100km/h now taking 7.9 seconds – a whopping 2.3 seconds quicker than the base model.Without any gears to shuffle, the one-speed transmission is smooth and overall refinement levels high.Quick changes of direction hint at some improvements over the standard J5, but we will need to confirm on road whether the drive and ride have been improved.It is the latter we are most concerned about, as the J5 EV has reportedly been too easily agitated over rougher Aussie bitumen, but our brief spin over mostly smooth roads provided zero red flags.Jaecoo has yet to detail specifications for its new hybrid and it is unknown if the petrol-electric version will be offered in a single model grade, like the EV, or two trims like the entry petrol.The current J5 EV is well-equipped, with a glass sunroof, electric tailgate, dual-zone climate control, 50W wireless charger, synthetic leather six-way adjustable heated and ventilated electric seats, plus 360-degree surround view cameras all standard.Adding extra peace of mind, the latest J5 hybrid will be covered by the carmaker's generous eight-year/unlimited-kilometre vehicle warranty, while services are expected to be every 12 months or 20,000km with a capped-price service program likely to be offered.In other markets, like the UK, the new J5 SHS-H commands a price premium over the petrol of around 10-12 per cent, which could see it priced from around $28,500-$29,100 drive-away when it goes on sale.
Chery Australia's big brand conundrum
Read the article
By Tim Gibson · 28 Apr 2026
Chery’s resurgence in the Australian market has been the product of intense model launches and booming sales to match, and it looks like the Chinese car brand will stay in Australia for good this time. Chery first launched in Australia in 2011, before making a swift exit around four years later, but since it returned Down Under in 2023, it has not looked back. Models such as the Chery Tiggo 4 have been a consistent feature of the best-selling cars in Australia recently, and are up more than 80 per cent for March 2026 compared to the same month in 2025.Part of Chery’s success is down to the affordable nature of many of its models. The Tiggo 4 is priced from $23,990 (drive-away), which is nearly $10,000 less than the Hyundai Kona – a key rival. Chery is putting down more roots in Australia by introducing a series of other brands under its ownership.Omoda Jaecoo has already launched in Australia, and the pair have several models on offer.The recently launched Jaecoo J5 EV has had a flying start to life in Australia, amassing more than 1100 sales so far in 2026, having gone on sale at the start of the year.The Chery family of brands is about to get significantly more crowded in Australia, with plans to introduce Lepas – a youth-focused brand – before the end of 2026. In 2027, the Freelander brand, spawning out of a partnership between Jaguar Land Rover and Chery will also come to Aussie shores. But with many of Chery’s brands sharing the same platforms and set-ups among vehicles, are styling tweaks enough to differentiate products?For example, the Chery Tiggo 4 and the newly announced Jaecoo J5 petrol share the same platform, engine and much of the same equipment, with Chery’s model $2000 cheaper than the Jaecoo. Omoda Jaecoo Chief Commercial Officer Roy Munoz said the brand will need to ensure it maintains its specific appeal to the market.“We are positioned in what I call a ‘mastige’ market,” Munoz said.“Being able to provide premium technology, comfort at a price point which is never before heard of.“We need to stay focused on our own brand values and make sure we connect with our customers and communicate those values and find our consumer base that way.”Munoz said Chery’s capacity to deliver rapid product cycles and diversity in powertrains enables it to keep things fresh across products in the group.He said the Omoda Jaecoo’s relationship with Chery has been an effective one so far. “Internally, we find our own synergies working together. Certainly there are shared functions and there are completely separated ones as well,” he said“It works well. We’ve got the much-needed support, which is required from shared functions and departments, but also enough delineation that we can position our brands in different points of the market where we can talk to different types of customers.“We’re not going to get everything right, but we can remain open-minded, and we have agility in our organisation.”