2026 GWM Wey G9 Reviews

Australia’s new car market is at a “crisis point”, according to the Australian Automotive Dealer Association (AADA).  The AADA has warned dealers are losing money due to the influx of new car brands. AADA Chief Executive Officer James Voortman said Australia needs to stop letting new car brands launch here. “Dealers are facing intense competition, relentless pressure to take more stock and rising business costs. Too often, they are left to absorb the financial consequences of decisions made elsewhere in the supply chain,” Voortman said.  “There are simply too many manufacturers operating in this market and we need a pause on further car brands entering this market. At a time when other countries are trying to slow the rate of change and number of brands, Australia is allowing unfettered access to this market.” New car brands continue to launch in Australia, growing from 39 in 2021 to 67 in 2026, with more on the way in the coming months.  AADA has set out a 10-point plan, with recommendations for the government, suppliers and manufacturers.  The association wants the government to consider a capped licensing regime and pause the entry of any new brands into Australia.  It has called for the implementation of proposed dealer protections to be fast-tracked and liability of Australian Consumer Law breaches to be repositioned onto manufacturers, with new brand entries paused until this has been achieved.  It also wants at least a 12-month price freeze to guard against “severe pressure” on dealer profitability.  Among the changes for manufacturers is the agreement of realistic sales targets, allowing dealers to decline excess stock without facing commercial penalties.  AADA has previously raised concerns around long car repair and refund wait times in Australia as well as a "wave of litigation" when EV batteries need replacement outside of warranty. Australia’s market provides a near-perfect environment for new car brands to launch, because they are not subjected to major tariffs or prohibitive fees. It’s seen brands from around the world, especially China, flood into Aussie showrooms offering buyers very competitive prices.  Many Chinese brands operate with extensive sub-brand networks. There could be as many as nine Chery sub-brands in Australia by the end of 2027, while BYD and GWM also continue to actively add to their line-ups. These brands have capacity to produce copious amounts of stock, but selling them isn’t as simple a task, according to Voortman.  “Pushing excessive stock onto dealers is fuelling a race to the bottom. Aggressive discounting erodes margins and devalues vehicles while dealers carry the financing costs and risk of unsold vehicles,” Voortman said. “Strong headline vehicle sales can conceal serious financial distress at the businesses making those sales. Dealers cannot keep absorbing higher costs, lower margins and greater stock risk indefinitely.” This news follows reports that some Chinese brands are losing money on cars sold. Hyundai Australia Chief Executive Officer and President Don Romano told CarsGuide in July 2026 BYD’s approach to the Australian market wasn’t sustainable.  "I think if I were to lose money and dump cars, and if my stock price was down 40 per cent, I could do the same," Romano said.  "I think there's a big difference between growth at any cost and growth organically, so I'm not surprised. I would be if it was sustainable.”

A very busy 12 months approaches for GWM, with 14 new car launches planned for 2027. One of those launches will see the company’s Wey brand launch, a premium offering to rival BYD’s Denza or Geely’s Zeekr. The Wey G9, a people mover positioned against the Denza D9 and Xpeng X9, will likely be first with SUVs to follow. With Wey joining Haval, Tank, Ora and Cannon in GWM’s line-up, the brand insists it won't follow rival Chery and saturate the market with sub-brands, according to GWM Australia Managing Director Andrew Gao. “We insist on ‘one GWM’,” he CarsGuide. “Our strategy is different… We will not have five or six or seven or 10 networks. No.” Head of Communications and Marketing Steve Maciver added some clarity around branding - everything will still fall under the GWM banner and in the GWM  “We’re trying to base everything around a structure which is GWM.  “We're trying to build an identity and a role to each of those sub brands which makes sense, gives us delineation, but also connects back to GWM. And there's still some work to be done on that.” After the Wey G9, it’s likely we’ll see the Wey V9X SUV land, though timing on that is unclear.  At 5.3m long and with a six-seat configuration, the V9X is focused on moving passengers in top-level comfort. In other large model news, GWM is also set to bolster its line-up with a new large, seven-seat SUV, likely the Haval H10 that was described as “very appealing” as a prospect for Australia by Maciver. The new Haval H7 is also available as a seven-seater, though its mid-size categorisation would limit GWM’s extra market share. The Ora brand is also set to expand with new models based on the Ora 5’s platform - a larger SUV (confirmed as the Ora 5 Plus) and likely a smaller hatch will join the small SUV. GWM has also confirmed a new mid-size SUV in the form of the Jolion Max, which is on the smaller end of the category and will be available in EV or PHEV guise. That will arrive in Q1 along with the Ora 5 Plus. GWM’s aims to become a top-five brand in terms of sales volume in Australia, and eventually top-three, aren’t based in dominating any single segment - despite GWM’s five mid-size SUVs in the line-up from 2027. “Regardless of who we're taking share from, if we want to become the top-five and then the top-three brand that we aspire to be, we're going to have to take share from those above us,” said Maciver. “We're not targeting domination in any one segment. We think we've got a chance to take much more share in many segments.  “If you think about medium SUV and you think about dual-cab ute, if we want to be, ultimately, a top-three brand… driving share in those two segments is absolutely crucial. “We think we've got the right weapons, the right value, and the right tech to deliver volume there. But that's on us.  “We haven't delivered and realised that volume yet, and that's one of the big tasks for us for next year.”

GWM is about to launch a new alternative to the Toyota RAV4. The GWM Haval Jolion Max has just been approved for Australian sale as it gears up to tackle the ultra-competitive mid-size SUV segment. The larger Toyota RAV4-sized Jolion Max will join the smaller petrol- and hybrid-powered Jolion that has been a strong seller in Australia in 2026. Filings show the Jolion Max will be available with fully-electric or plug-in hybrid power, so it will rival the Geely EX5 ($41,990) and GAC Aion V ($42,990) EVs, as well as the all-wheel drive-only Toyota RAV4 PHEV ($58,840), all before on-road costs. The Jolion Max will launch in Australia in the first quarter of 2027. Fully-electric variants of the Haval Jolion Max will use a single electric motor that produces 150kW, which is a step up in power on both petrol (105kW) and hybrid (140kW) Jolion models. The PHEV set-up boosts power again, with a 1.5-litre four-cylinder turbo-petrol engine, producing 240kW. Both Haval Jolion Max variants are front-wheel drive, with no AWD option listed in sales approval filings, differing from some of its key competitors. Details inside the cabin are scarce at this stage, but overseas examples boast a connected 12.3-inch central multimedia screen and 7.0-inch digital driver display. It has a six-speaker audio system with Apple CarPlay and Android Auto as standard. Top-spec grades receive a wireless phone charger, panoramic sunroof and electrically-operated tailgate. The local branch’s Chief Operating Officer John Kett told CarsGuide in September 2026 the Haval Jolion Max would launch in the fourth quarter of 2026, but GWM has now pushed it back to the first quarter of 2027. A spokesperson for GWM Australia did not provide more exact timing when contacted for comment. Kett said the Jolion Max will play an important role in pushing GWM towards the top of the SUV segments. "Between H7, H6 and then of course Jolion Max toward the end of the year Ora 5 Touring - we're not even playing in 20 per cent of the segment which is now EV,” Kett told CarsGuide. “So for us, those four vehicles will take us to top three to top five in the segment." “That's where we want to get to, so if we get that right and H6 continues to do what it's doing now with Jolion Max on one side and Ora 5 Touring on the other that puts us in the position to really make some inroads into that segment.” GWM will reveal pricing closer to the car’s 2027 launch, but it’s likely to be more expensive than the current Jolion hybrid priced from $32,990 to $38,990 (drive-away). The Jolion has been one of the best-selling cars in Australia in 2026, and is GWM’s biggest seller across its line-up, however it plays in a different size-segment, against rivals like the Nissan Qashqai, Kia Seltos, and Hyundai Kona.

Many Aussie have bought their first ever EV in 2026 and it’s changed the new car market forever. The Iran war's impact on fuel prices is often put forward as a key reason why more people than ever are making the electric car switch, but that's not the full story. Ed Harvey, Founder and Chief Executive Officer of Australasian home EV charger manufacturer Evnex, told CarsGuide it was fuel security that started to sway buyers. “It flipped the argument,” Harvey said. “The fuel prices have not just really strengthened the cost-saving argument, but also I think it's the first time that people really started talking about energy security or transport security.” Range anxiety has put many buyers off EVs.  It combines a fear of running out of charge with having nowhere to charge it. Harvey said the fuel crisis brought about by the Iran war and the closing of the integral Strait of Hormuz in March 2026 started to change buyer perception. Buyers can now save as much as $3600 a year in just fuel costs by making the EV switch, according to Evnex's research, but Harvey said fuel security also started to cause anxiety with panic fuel buying leading to localised shortages. The federal government relaxed fuel standards and released reserves, while launching a $20 million “Every little bit helps” fuel conservation advertising campaign. Harvey said it was fuel availability not fuel prices that "flipped the script" for many buyers. Drivers worried about where they could fill up as opposed to where they could charge up, for the first time. “I think that really changed how people thought about energy security and our reliance on imported fossil fuels,” Harvey said. “I knew some people with petrol or diesel vehicles that were asking friends to borrow electric vehicles for the holiday period because they were nervous they might not be able to get where they needed to go.” BYD Australia’s Chief Operating Officer Stephen Collins told CarsGuide higher fuel prices and fuel shortages contributed to exponential EV uptake earlier in 2026. Collins described the early stages of the fuel crisis period as a “pivotal point” and an “unprecedented time”. “That March, early April period - I think it was genuinely only a four-week period where we saw a big spike in orders,” Collins said. “I think there were a lot of people that were on the cusp of buying an EV and that tipped a lot of people into ‘I’ll just make the decision now’. “It was a pretty tumultuous time, so I think there’s some truth to that.” The Electric Vehicle Council’s (EVC) 2026 ‘State of EVs’ report found buyers purchased one EV every 100 seconds in the first half of 2026. Electric and plug-in hybrid vehicle sales contributed to more than a quarter of all new car sales in the first half of the year, compared to roughly one in every 10 in the first half of 2025. Where there are competitive EV choices, buyers are making the switch, such as the mid-size SUV segment. The BYD Sealion 7, Geely EX5 and Tesla Model Y have consistently featured among the best-selling cars in Australia in 2026, and have experienced unprecedented growth. There hasn’t been the same growth in some other large segments of the market, and this is because competitive EV choices are still emerging, according to Electric Vehicle Council Chair and Origin Energy E-mobility GM Chau Le. “In each of these segments, EVs are becoming competitive, but we're not quite there yet in some of the segments,” Le told CarsGuide. “We're still a bit out, but with more EV models coming in and improvement in battery technology, it's only a matter of time until we're competitive across all segments.” There are no electrified utes that reach the balance of affordability, capability and driveability that their diesel counterparts have yet. Diesel-powered utes like the Ford Ranger and Toyota HiLux continue to be a significant component of the new car market. Once competitive electric ute choices emerge, the ute segment will likely follow a similar transformation to the rest of the new car market. New car buyers' priorities have shifted permanently, and there's nothing fuel prices or supplies can do to change it.

BYD has smashed through a sales milestone. The brand said it has made more than 50 per cent of its total revenue from export markets, rather than from its domestic sales in the Chinese market. This is due to BYD’s efforts in the last several years growing both its exports and its overseas manufacturing efforts in order to escape a stagnant Chinese new car market, which has contracted after a long period of explosive growth. The brand’s sales in China declined by 12 per cent, but it grew its exports by a whopping 137 per cent, to well over half a million units, according to BYD’s third quarter numbers for 2026. The Chinese market has reached a level of saturation and stagnation after several years of a bruising price war, which many competitors have pointed the finger at BYD’s aggressive domestic pricing strategy, overseas markets have become a crucial battleground for their future growth aspirations. Profit margins on vehicles sold in Australia, Europe and South America are exponentially higher than cars sold domestically in China. This is part of the reason sticker prices in the Chinese market are significantly lower than those we see in other markets. Price tags for the Australian vehicles generally attract a 15 - 20 per cent premium over the equivalent spec offered in China. Part of this will be down to right-hand drive conversion costs, and higher compliance costs for vehicles to meet Australia’s notoriously strict design standards and high bar for a maximum five-star ANCAP score. One analyst, as quoted in Nikkei Asia’s analysis of BYD’s latest sales numbers, said the company earns “roughly 10 times more profit per vehicle abroad than in China”. A part of this is vehicles sold in developed markets like Australia are offered in higher trim levels than they are in the Chinese domestic market, although the slew of larger, more expensive 4WDs and growth of luxury sub-brands like BYD’s Denza or Geely’s Zeekr are also massively helping to buff profit margins. GWM proclaims that it has doubled its average sale price in the last seven years in Australia as it has introduced pricier, better-featured vehicles, both from its Haval SUV brand and its Tank off-road brand further up the price scale. “The year-on-year increase in volume has also come with new cars at more expensive price points. If we can do that at the same time as showing customers value no matter the price then we’re on the right track." the brand’s Executive General Manager of Marketing and Communications Steve Maciver told CarsGuide recently. GWM is set to introduce its dedicated luxury arm Wey into Australia before the end of 2026. While Chinese brands continue to dominate the sales charts in Australia, where the barrier to entry is significantly lower, automakers like BYD, Geely, and Chery are facing tariffs in Europe and the USA as those jurisdictions move to protect their own domestic automaking capabilities. This is putting a cap on their respective ambitions, but each brand is also moving to diversify and acquire manufacturing capacity not only across Europe, but also in other strategic markets like South Korea and closer to home in South East Asia. Legacy automakers are feeling the crunch. Domestically this means household names like Subaru and Nissan dropping out of the race to be a top-10 automaker by sales, but internationally it means a massive squeeze in profit margins, big expenditure in research and development, and a large reduction in market share. This has resulted in many large international brands like Volkswagen and Nissan resorting to closing factories or cutting jobs by the thousands, with some brands needing to embrace Chinese joint-venture partnerships more closely to build more competitive models for export. Nissan, for example, shut down its historic Oppama factory in Japan as part of its Re:Nissan business overhaul, as it looks to reduce its capacity by a million units. As of the end of September 2026, the top-10 rankings in Australia are: Toyota (152,944 units) BYD (76614 units) Ford (61104 units) Kia (60800 units) Mazda (58865 units) Hyundai (56009 units) GWM (44959 units) Tesla (41705 units) Chery (38022 units) MG (36832 units)

GWM has revealed pricing and specifications for its completely overhauled and hybrid-only H7 mid-size SUV range. Arriving in two powertrains across two trim levels, the boxy SUV is a completely different model to the one it replaces. Swapping out its basis on the Chinese-market Haval ‘Big Dog’ and instead opting for the larger and tougher Raptor, the H7 nameplate has scored a significant glow-up for Australia. Offered as either a plugless hybrid (HEV) or plug-in hybrid (PHEV), pricing starts from $46,990 for the base H7 Lux HEV, stretching to $53,990 for the Vanta PHEV. See full pricing for the range below. The HEV pairs a 1.5-litre engine to dual electric motors for total outputs of 182kW/670Nm, while the plug-in hybrid version ups power even further to 320kW/670Nm. All are all-wheel drive, featuring the brand’s signature Hi4 system, which features a front-mounted hybrid transmission and “enhanced” traction systems consisting of eight drive modes as well as a locking rear differential. The large 33.7kWh battery pack in the plug-in hybrid allows up to 137km of pure EV driving range. The brand claims the PHEV can travel up to 844km in combined driving conditions. PHEV versions also come with a vehicle-to-load (V2L) discharging system. The H7 sits above the more traditional H6 family mid-sizer in the brand’s range, whilst also positioned below the more hardcore ladder-frame based Tank 300 in the wider GWM line-up. Standard features on the Lux (HEV or PHEV) include: 19-inch alloy wheels LED headlights, tail lights, and DRLs Synthetic leather seat trim 15.6-inch multimedia touchscreen Wireless phone mirroring Eight-speaker audio 12.3-inch digital instrument cluster Front and rear USB C and USB A ports as well as dash camera port Six-way power seat adjust for the driver, four way manual adjust for front passenger Wireless phone charger Push-button start, keyless entry, electronic park brake Full-size spare wheel The Vanta grade (HEV or PHEV) adds: Memory mirror functions Contrast gloss black trim Rear privacy glass Heated steering wheel Auto dimming rear vision mirror Inbuilt sunshades in rear windows Eight-way power adjust for the driver Four way electric adjust for front passenger Heated and ventilated front seats Ambient interior lighting Head up display 10-speaker premium audio All versions score the same active safety suite, and array of seven airbags, complete with adaptive cruise control. HEV versions get black 19-inch wheels, while PHEVs get two-tone designs. There are five colours to pick from in the H7 range including: Emerald Green Velvet Black Storm Grey Mystic Grey Hamilton White Mystic Grey can only be chosen on Vanta grades. In terms of performance, the plugless hybrid variant can sprint from 0-100km/h in 7.0 seconds, while the PHEV can complete the same sprint in 4.9 seconds despite weighing in at nearly 200kg more. All versions have an approach angle of 25 degrees, a departure angle of 32 degrees and a breakover angle of 20 degrees. They can wade up to a depth of 580mm and the H7 is capable of towing up to 1500kg braked regardless of variant. The SUV’s swing-open tailgate with rear-mounted spare reveals a luggage capacity of 586-litres regardless of powertrain, with 1404L when the second row is folded flat. The H7 is designed to offer a more adventurous SUV in Haval’s line-up, compared to the more family-focused H6, and sporty H6GT. At launch, the H7 is also offered with a drive-away pricing incentive, with the Lux HEV costing $45,990 D/A and the Lux PHEV priced at $49,990 drive-away. This pricing puts the H7 up against the likes of the Subaru Outback (AWD only, from $48,990 before on-roads), Nissan X-Trail (e-Power HEV AWD from $49,080 before on-roads), or Mitsubishi Outlander PHEV (AWD only, from $58,990 before on-roads). The H7 is part of yet another fresh product offensive from GWM as it aims for a top-five position in Australia's new car market, despite newer rivals like Chery closing in. The brand is confident the array of choice it offers from its five sub-brands, Ora, Haval, Tank, Cannon and Wey will bolster its chances.

Physical buttons are making a return to cars around the world, but the Chinese government is taking it a step further. China’s Ministry of Industry and Information Technology (MIIT) has filed proposals to mandate physical buttons and switches for critical car functions. Multimedia screens, large-area displays and complex head-up displays in cars must undergo mandatory safety checks under the proposals. These tests will measure the impact on driver distraction, reliability in extreme weather and crash performance. The rules take effect for new models from January 1, 2027, with existing models getting the same scrutiny from July 1, 2027. In February 2026, China overtook Japan as the biggest seller of cars in Australia. The China-built BYD Sealion 7 and Tesla Model Y have consistently been the two best-selling electric cars in Australia. They feature 15.6-inch and 16.0-inch central touchscreens, respectively. The Model Y’s screen controls virtually all functions, while the touchscreen in the Sealion 7 controls climate as well as vehicle and safety settings. Installing a large screen instead of a series of buttons and switches can save carmakers money. Housing features like this in a touchscreen increases driver distraction, with drivers needing to sift through menus instead of looking at the road. It arguably causes a similar distraction to using a mobile phone while driving, but using a big touchscreen isn’t illegal. These new rules will require key functionality to be controlled physically as opposed to being embedded in the in-car software. Buyers will see many of Australia’s most popular models adopt a new layout inside the cabin from 2027. Some brands have already started to reintroduce physical controls in the cabin in response to buyer feedback, including Mercedes-Benz and Volkswagen. The Chinese government is moving to prohibit “folding” or “flexible” screens inside the car. While there aren’t mass-production cars that have these styles of screen, some brands were developing plans to introduce them down the line. China is also banning the use of ‘zero-gravity’ seats while driving that have become hugely popular in luxury models. This feature enables a seat to recline back on a steep angle, while elevating the leg rest to distribute body weight evenly, hence ‘zero-gravity’. This poses dangers to passengers, because in the event of a sudden stop or a crash, they could slide under the seatbelt, and will also be misaligned with airbags. It comes after the Chinese government outlawed electrically-operated hidden door handles, in favour of manual emergency releases.

There is plenty of affordable Chinese car choice for buyers in Australia, and we’ve just learnt why. Chinese brands can build an EV for $11,000 less than European legacy automakers, according to a report in AutoNews.  Manufacturers aren’t just winning on price, they’re winning on speed as well.  Chinese automakers develop cars more than two times faster than their European rivals. These advantages are seeing Chinese manufacturers surge up the sales charts globally, and there’s more than 100 EV models on sale in Australia.  Chinese carmakers can build and sell cars faster.  European carmakers take up to five years to bring a new model to market, while Chinese rivals can do it in only two years.   When these models do finally hit the market, they aren’t as prolific as Chinese ones, with less than a third of sales from vehicles introduced in the past three years.  New Chinese models account for up to 100 per cent of a brand’s sales within the first two years by contrast.  These factors have contributed to European car brands’ pre-tax profit dropping from 13.2 per cent in 2021 to 6.9 per cent in 2025, which in turn limits their ability to innovate.  The European Union has resorted to hefty tariffs on Chinese EVs coming into the region to protect its car industry, but it’s not stopping buyers choosing them.  These brands have now started building their cars in Europe to avoid tariffs, while taking advantage of under-utilised European automaker factories.  Consultancy firm AlixPartners told AutoNews the way Chinese brands are operating in Europe has fundamentally reset consumer expectations on price and technology. “A gradual response isn’t an option,” AlixPartners co-head of automotive for Germany, Austria and Switzerland Xing Zhou said.  “Manufacturers need to restructure, support their suppliers and move faster on technology partnerships than most have been prepared to do so far.” European carmakers need to aim for two-year development cycles and lean into artificial intelligence (AI) to reduce costs and increase production and development speed, according to the firm.  “The window to act from a position of financial strength is closing, and closing faster than most boardrooms and governments assume,” global co-leader for automotive and industrial practice at AlixPartners Andrew Bergbaum said.

Australia’s obsession with ride and handling is proving a secret weapon for one Chinese car maker, with Australian preferences and know-how set to be exported to the world. That’s the word from GWM, who took tuning its cars for Australian conditions so seriously that it took a near-12 month residency at Lang Lang (Holden’s old proving ground), and recruited Holden tuning ace Rob Trubiani to lead its local ride and handling program. What began as essentially tuning the components supplied by China has evolved into something far more in-depth for Trubiani and his team, who says he’s been overwhelmed by the response to his feedback from GWM’s global HQ. “They're very receptive to the stuff that we're doing, and they've been very positive about it,” Trubiani says. “We can tweak the components that we've got, but we're also now having input into changing stuff if we want to. “It's not that we're doing it right and they’re not. Each market is different. That's what drives our changes, right, our market is different to the China market, which is different to other regions. “We are developing the car for our market specifically, but I've also got a lot of experience in global tuning work and global development from my past days. So, we can leverage that experience.” It’s a thought echoed by GWM Chief Operating Officer, John Kett, who says the local engineering work has been so well received it is now being folded into the manufacturing process, meaning cars arrive in Australia with Trubiani’s tuning requirements baked in. “We're getting further and further up the engineering supply chain, meaning we'll get to the point where many of them now just come straight out of the chute ready to go,” Kett says. Trubiani is now influencing global supply chain choices for future products, with the models now just destined for Australia, but potentially for several global markets, too. "There are cars that Rob has already driven six, eight, 12 months before they're due to be released in China," says GWM Head Of Marketing & Communication, Steve Maciver. "And he said, 'no, this isn't, we need this, we need that'. The supply chain in those cars, Rob is influencing. "Brazil has expressed an interest in taking it. (And) once we did Tech Day last year, we had Pakistan, we had Russia, we had a few other markets looking at what Rob's doing. We certainly know from the Head Office R&D and engineering perspective, they're very, very keen on what Rob's doing. "Rob's probably giving a Western view to a company that's got global ambitions."

Holden versus Ford was the rivalry that defined the Australian car industry for decades. Whether it was in the driveways around the country or on the racetrack, like this weekend’s Bathurst 1000, for generations Aussies picked a side - red or blue. But while Ford and General Motors (via Chevrolet) are still competing at Mt Panorama, the fire has well and truly gone out of the contest between the two sides. While Ford remains a popular brand, with Holden gone and General Motors now fragmented into Chevy, Cadillac and GMC, there’s no direct competition. So what is Australia’s new car rivalry? There are several options, but in an ever-shifting new car market it can be tricky to pin down just one specific head-to-head battle. So here are a list of our contenders for the replacement of Holden v Ford - let us know your favourite (or suggest your own) in the comments or join the debate on social media. The Holden v Ford contest was defined by Commodore against Falcon, at least it was for decades. These days the two most popular new vehicles have traditionally been the Toyota HiLux and Ford Ranger, so it makes sense to pit these two against each other. Ford’s Everest also gives Toyota’s Prado a hard time in the battle for Australian SUV buyers looking for adventure. And the Mustang and GR Supra are now rivals on track, competing against each other in the Supercars. But, the argument against this being the new Aussie grudge match is Ford simply doesn’t have enough competition against the rest of Toyota’s expansive range. Ford sales have fallen off notably in 2026 (down 14 per cent at the end of September), while Toyota remains on top. Even before Holden’s demise, Toyota had emerged as the benchmark in the Australian car industry. Such was its dominance, capturing nearly a quarter of the new car market each year, that it seemed nobody could challenge it for top spot on the sales charts. But in 2026, BYD has emerged as the surprise new contender, not only for a top five spot, but actually the clear number two brand - ahead of Kia, Ford, Mazda and all the rest. BYD sales have more than doubled in ‘26, as its line-up of electric and plug-in hybrid models clearly hits the spot with what Australian buyers are looking for. Perhaps even more so than Toyota’s limited all-electric and conventional hybrid offerings. Toyota remains comfortably ahead, as in nearly double the amount of sales ahead. So it may take a few more years for Toyota to get nervous about losing the sales lead, but it seems like BYD is the most likely challenger for the crown. If we’re looking to the future perhaps this will come to be the defining contest for the hearts and purchases for Australians in years to come. The pair have locked in a battle for the best-selling electric vehicle in recent years, although the American brand looks to comfortably claim that honour this year thanks to the boom in Model Y sales. But as Australians seemingly embrace electrification, these two brands have clearly impressed plenty of buyers with what they are offering. Whether or not they can both become best-selling brands, especially Tesla with its limited line-up, remains to be seen and that will define how far into the Australian psyche this rivalry ingrains itself. While it’s clearly not the same as the Holden v Ford contest of one brand against another, there is very clearly a new divide in Australia between the so-called ‘legacy brands’ and the new order of Chinese car makers. The likes Toyota, Kia, Mazda and Hyundai have been the Aussie favourites since the Holden/Ford dominance faded - and, in fact, the rise of these brands undoubtedly played a role in the downfall of Holden. But in recent years, especially 2026, they have come under pressure. BYD, GWM, Chery and MG have now cemented themselves in the top 10 selling brands, pushing the likes of Mitsubishi, Subaru, Nissan and Volkswagen down the sales charts. As I’ve previously written, Australians are more brand agnostic than ever before and have embraced these new Chinese brands remarkably quickly. But there are clearly still many who prefer to stick to brand names they know and have experience with. This divide, between those that appreciate the establishment and those who are happy to try the new, could very much come to define the next decade of car culture in Australia. What do you think is the new Holden v Ford? Let us know in the comments or join the debate on social media.