Ferrari Roma vs GWM Cannon

What's the difference?

The Ferrari Roma is like a trained assassin in a Zegna suit - capable and clinical yet stylish and effortlessly superior. We believe there’s a replacement coming later this year and it will have to be doing well to top this superb machine.

The latest version of the Cannon ute displays commendable improvement in key areas like drivetrain and chassis tuning, along with a benchmark 3500kg tow rating, heaps of standard equipment and a generous warranty for a list price well under $50K. For a tradie on a budget, it represents value that's hard to ignore.

If you’re looking for a flash Fazza with spoilers and vents at all points of the body, you’ve come to the wrong coupe.

The Roma is a subtle, beautifully balanced and delicately detailed two-door inspired by all-time Ferrari classics like the 250 GT Lusso and 275 GTB.

Its proportions are impeccable with complex curves and sweeping lines combining to produce an exquisitely pure shape.

Slimline LED headlights are divided by horizontal DRL strips, the broad bonnet incorporates a quietly muscular power bulge and the minimalist ’egg crate’ grille sits below a sharply chiseled nose.  

I’m a particular fan of the split wedge-shaped tail-lights, seamlessly incorporated into the upper deck of the rounded rear end. The active rear spoiler is also neatly hidden away in the leading edge of the boot lid. No shoutiness here, even the exterior badges are works of art.

Crack open the bonnet and the engine sparkles like a jewel in a display case. Scarlet red crackle finish on the intake plenums and cam covers make it pop like a firecracker. 

The interior follows a dual cockpit theme with twin curved sections divided by a flying buttress style console between them housing the gear selection gate and central media screen.

Flashes of carbon-fibre and chromed alloy add a touch of overt raciness, Alcantara on the dash and doors echoes the ‘mouse fur’ of Ferraris past and the contrast stitching around the cabin is flawless. 

The sleek front seats feel as good as they look, the typography of the Roma badge on the passenger side of the dash is super cool, and overall the interior is snug and ultra classy. 

The upgraded Cannon brings refreshed exterior styling, with the front fascia featuring a new grille and bumper design, larger fog lights and more subtle use of chrome highlights.

At the rear there’s more prominent (and permanent) brand identification with bold ‘GWM’ lettering embossed on the tailgate panel, which is a welcome blast from our pick-up past.

The spacious interior design has also been enhanced with use of what GWM calls ‘premium materials’ including soft-touch surfaces on the dash and door panels along with subtle chrome accents.

There’s also a new steering wheel and the centre console has been redesigned with less buttons and dials (not always a good thing) topped by the new multimedia touchscreen.

At close to 4.7m long, the Roma isn’t compact but its supercar stance comes courtesy of a close to 2.0m width and low-riding 1.3m height (with a 2670mm wheelbase).

The cabin is cozy, as intended, but at 183cm I still have ample headroom in the front. The rear is a different story with the two ‘+2’ seats serving as occasional emergency spots only or a handy option for smaller kids.

For storage there are slim but long pockets in the doors, a surprisingly generous glove box, a wireless charging pad under the centre console, phone-size slits on either side of that console, a single cupholder between the front seats with a lidded box (containing 12V and USB-A outlets) behind it.

There’s a recess for oddments on the transmission tunnel between the rear seats, and armrests either side in the back.

The boot holds 272 litres, which is enough for several soft bags, rising to 345 litres with the 50/50 split-folding rear seatbacks lowered. There are tie-down anchors, which is handy but be aware there’s no spare, only a repair/inflator kit.

Overall, not exactly SUV-like in terms of day-to-day practicality but at least on par with its key competitors.

With its 2230kg kerb weight and 3225kg GVM, the Cannon Ultra has a 995kg payload rating (that’s close enough to a ‘one-tonner’ by our measure) and the latest upgrades include an increase in braked tow rating from the previous 3000kg to the class-benchmark 3500kg.

However, with its 6200kg GCM (or how much it can legally carry and tow at the same time) our test vehicle would require a substantial payload reduction of more than half a tonne (525kg) to tow its maximum trailer weight (but it’s not alone there).

And that would leave 470kg of payload capacity, most of which could be used up by the weight of a hefty five-member working crew before you could think about loading any of their tools and other equipment.

Fact is, few (if any) owners would need to tow 3500kg, but it’s important to be aware of these numbers if you do plan to tow that heavy and want to stay on the right side of the law.

The square load tub is 1520mm long and wide and 540mm deep, but with 1146mm between the rear wheel-housings it won’t fit a standard Aussie pallet. However, it will accommodate Euro pallets, if hauling such payloads is important.

The tub’s internal surfaces are protected by a spray-in liner and there are load-anchorage points front and back, with the rears close to floor level (ideal for all loads) and the fronts near the tops of the sidewalls (not ideal for low loads). The tailgate is equipped with hydraulic dampers to assist opening/closing and the handy fold-out step allows easy entry to the load tub.

Cabin storage includes a bottle holder and bin in each front door, a small lower dash compartment on the driver’s right and a slender bin above the glove box on the passenger side.

The centre console has a wireless phone-charging pad, 12V socket and two USB ports up front, plus cup/small-bottle holders and a lidded box at the back with an internal air conditioning cooling vent and sliding upper storage tray.

The rear seat has adequate legroom even for tall people, given I’m 186cm and have about 60mm of knee clearance when seated behind the driver’s seat in my position.

Headroom is adequate though not as generous and the deep contour in the roof lining to allow for the sunroof can make tall rear passengers feel a bit closed-in.

Shoulder room can also be squeezy for three large Aussies, so like all dual cab utes short of a full-size US pick-up it’s okay for short trips but ideal for two on longer drives.

There’s a bin and bottle-holder in each rear door and pockets on both front seat backrests. The 60/40-split seat bases can also fold up and by stored vertically for more internal load space, or to access wheel-changing equipment.

Our test vehicle is the Ultra model grade, which sits above the entry-level Lux and below the Vanta and top-shelf XSR in the four-model Cannon range.

Like its siblings, the Ultra comes standard with a bigger 2.4-litre four-cylinder turbo-diesel engine sourced from its larger Alpha stablemate and new nine-speed automatic for $41,990 plus on-road costs ($43,490 drive-away).

Even with its optional 'Pittsburgh Silver' premium paint, which adds $595, that pricing represents compelling value given you need at least $50K just to get into a relatively spartan base-model Ford Ranger XL or Toyota HiLux Workmate 4x4 dual cab ute equivalent.

The Ultra has heaps of standard equipment, given that the entry-level Lux on which it’s based includes 18-inch two-tone chrome alloy wheels with 265/60R18 tyres and a full-size steel spare, chrome sports bar, LED lighting including DRLs, side-steps, roof rails, spray-in tub-liner, rear parking sensors, reversing camera, tyre pressure monitoring, driver’s 7.0-inch digital instrument cluster and six-speaker audio with a 12.3-inch multimedia touchscreen offering digital radio, Apple CarPlay/Android Auto connectivity and more.

To this list the Ultra adds an electric sunroof, tailgate step and rear privacy glass, plus leather-accented seats with power-adjustable front buckets equipped with heating and cooling.

The steering wheel is also heated plus there’s a USB port for a dashcam, ambient lighting, auto-dimming rear view mirror, 360-degree camera view and front parking sensors.

Enzo Ferrari famously said “aerodynamics are for people who can’t build engines” and notwithstanding the fact the Roma is slippery in the wind tunnel (Cd .30), its front-mid mounted 3.9-litre turbo-petrol V8 engine would surely meet with il Commendatore’s approval.

Sending drive to the rear wheels via an eight-speed dual-clutch auto transmission, this all-alloy, 90-degree unit features dual twin-scroll turbos, a flat plane crank, dry sump lubrication, direct fuel-injection and a single-piece cast exhaust manifold to produce 456kW from 5750rpm to the 7500rpm rev ceiling, and 760Nm from 3000-5750rpm.

Worth noting its 'front-mid' placement as the entire block is positioned low down and behind the front axle centre line.

The Cannon's engine capacity has increased 20 per cent by adopting the Alpha's 2.4-litre four-cylinder turbo-diesel. It produces 135kW of power at 3600rpm and 480Nm of torque between 1500-2500rpm, which represents a 12.5 per cent power increase and 20 per cent more torque.

This is paired with GWM’s new homegrown nine-speed torque converter automatic (previously eight-speed) which has overdrive on the top three ratios and there are steering wheel paddle-shifters for sequential manual-shifting.

The 4x4 system is a ‘torque on demand’ design that transmits power to the rear axle under normal driving conditions to optimise fuel economy, but automatically sends power to the front axle if a loss of rear axle traction is detected.

It also offers a choice of selectable drive modes comprising 'Normal' (default), 'Sport' and 'Eco', plus 4H (4x4 High Range) and 4L (4x4 Low Range). The latter is only for the rough stuff, where the selectable electronic rear diff-lock could also come in handy.

The Roma’s official (WLTP) fuel consumption figure on the combined (urban/extra-urban) cycle is 11.2L/100km, the 3.9-litre turbo-petrol V8 emitting 255g/km of CO2 in the process.

Not exactly miserly, but even with that engine begging to be revved we saw an average of 12.9L/100 over a combination of urban shuffling, twisting B-roads and some freeway running.

A start/stop function is standard and with an 80-litre fuel tank on board, the Roma’s theoretical range is around 715km, dropping to approximately 620km using our real-world number.

GWM claims official combined consumption of 8.4L/100km and the dash display was showing 9.6 at the completion of our 321km test, which comprised the usual mix of suburban, city and highway driving, of which about one third of that distance was hauling its maximum payload. The engine auto start/stop function was switched off for the duration.

Our own figure of 9.7L/100km, crunched from actual fuel bowser and tripmeter readings, was line-ball with the Cannon’s onboard calculation, which proved its accuracy. It also validated our test vehicle’s real-world sub-10L/100km consumption, which is excellent for a two-tonne-plus ute and gets a big thumbs-up from us.

Therefore, based on our test figure, you could expect a real-world driving range of around 800km from its 78-litre diesel tank.

Press the PS (Partenza Sportiva) button on the console, slip the manettino control on the steering wheel into ‘Race’ mode, left-foot brake (hard) and floor the throttle. Wait for the PS light on the dash, keep the accelerator pinned and lift off the brake.

Ferrari says the Roma will then proceed to accelerate from zero to 100km/h in 3.4 seconds, and in the interests of a thorough assessment I may have found a quiet light commercial area near Maranello, replicated this procedure and validated the claim.

Yes, even at 1570kg, with 760Nm of pulling power available from 3000-5750rpm, the Roma is exceptionally fast in a straight line. And the twin-turbo V8 that’s been so reserved and docile around town lights up to deliver glorious engine noise and a characteristic exhaust howl.

A flat-plane crank arrangement often makes a vee engine lumpier than a more conventional cross-plane design, but it will rev hard and fast, and in this case the compact size of the Roma’s twin turbos enhances throttle response even further.

Speaking of the turbos, variable boost management helps to smooth acceleration while keeping an eye on fuel economy and despite the flat-plane configuration this engine is perfectly civilised.

A tall top (eighth) gear makes for easy cruising but the tight B-roads and lesser highways we spent most time on didn’t allow for any high autostrada speeds.

But how’s this for a flex? Ferrari says the active rear spoiler will stay in its low-drag position until the car hits 100km/h, then pushing through medium and high drag (135-degree) positions as speed rises. But… “over 300 km/h, the spoiler is always in MD mode because in such conditions it is preferable to have a more balanced car”.

Suspension is by double wishbones at the front with a multi-link set-up at the rear and twin solenoid (magnetic) adaptive dampers all around.

Rubber wrapping the 20-inch forged alloys is top-end Michelin Pilot Sport 4 S (245/35 fr / 285/35 rr) and front-to-rear weight distribution is 50/50.

What that all adds up to is a comfortable, responsive and deeply satisfying drive experience. In standard Ferrari fashion the dual-clutch transmission is rapid-fire perfection, the steering is light but accurate and feelsome, while the in-cabin ergonomics are superb.

Push as hard as you dare in tight, flowing corners and the car just continues to grip and bait you to try harder. And if you do give in and start to run out of talent the ‘Active Yaw Control’ and limited-slip ’E-diff’ will step in to imperceptibly save your bacon.

Moving the manettino through its five positions - ‘Wet’, ‘Comfort’, ‘Sport’, ‘Race’ & ‘ESC-Off’ rapidly transforms levels of ride comfort, steering, transmission and engine response. You can also set the ride to Comfort with other attributes dialled up to 11 for a cross-country sweet spot. 

And when it comes to slowing rather than going, the Brembo brake set-up is circuit ready with vented carbon ceramic rotors all around (390mm fr / 360mm rr) clamped by six-piston calipers at the front and four-piston units at the rear. They take a while to warm up, but never feel anything other than mega. 

Even though there’s no adjustment for base-cushion rake or lumber support on the driver’s seat, we didn’t suffer any discomfort during our test. There are also three steering wheel assist modes to choose from comprising 'Light', 'Comfort' (default) and 'Sport'.

The new 2.4-litre engine effectively fills the gap that existed with the previous 2.0-litre, which felt underdone given this vehicle's size and weight. The big 20 per cent increase in torque is a noticeable improvement, as it pulls strongly from low rpm with gearing that keeps it within its peak zone most of the time.

It’s also relatively smooth and quiet and the three drive modes optimise performance in each setting. The Sport mode provides a noticeable increase in response, which in combination with the same setting for the steering is the most engaging drive experience.

The refined nine-speed auto is a sweet-shifting transmission in either auto or manual mode.

We were also pleasantly surprised by a big improvement in ride and handling, as this latest version of the Cannon feels like it finally has the beefier spring rates and damper settings this ute has been crying out for.

It’s also an effortless highway cruiser, with the overdriven top gear ensuring the engine requires less than 1800rpm to maintain 110km/h. However, although wind and engine noise is pleasantly low at these speeds, we did notice tyre noise emanating from the rear tyres into the cabin.

To test its GVM rating, we maxed out the payload to 990kg. This compressed the rear leaf-springs about 60mm, leaving around 40mm of static bump-stop clearance which ensured no bottoming-out on our test route.

It felt stable and sure-footed and the new drivetrain made light work of our 13 per cent gradient, 2.0km-long set climb at 60km/h, displaying ample pulling power in fourth gear to easily haul this load to the summit.

Engine-braking on the way down, in a manually-selected second gear, was arguably the best we’ve experienced in a sub-3.0-litre turbo-diesel with almost a tonne on its back.

Our only gripe is the emergency lane-keeping assist function, which needs more refinement as it creates weird fluctuations in steering weight and aggressively tugs at the wheel when you get anywhere near a white line.

Fortunately, this can be disabled in the vehicle settings menu, but unfortunately must be switched off before each drive.

The Cannon has a five-star ANCAP rating awarded in 2021 (expires 2027) and comes with seven airbags (including full-length side-curtain and centre-front), AEB including junction assist, front collision warning (pedestrian and cyclist), rear collision warning, rear cross-traffic alert with brake, blind-spot monitoring, lane-keeping, traffic sign recognition, trailer sway control, adaptive cruise control and lots more.

Junior tradies get ISOFIX child-restraint anchorages and top-tethers on the two outer rear seating positions.

As the name implies, Ferrari’s ‘7-Year Genuine Maintenance’ program means you won’t have to worry about servicing costs for the first seven years of ownership. Everything from labour and parts to lubricants and brake fluid is included in the free-of-charge package.

For reference, maintenance is recommended every 12 months/20,000km, which is a healthy distance and roadside assistance is complimentary for the first 12 months. 

Warranty cover is three years/unlimited kilometres, which trails the mainstream market but matches high-end competitors like Aston Martin, Lamborghini, McLaren and Porsche.

Like all GWM Cannons, our test vehicle comes with a generous seven-year/unlimited km warranty, which includes five years of roadside assist. Apart from the first service at 12 months or 10,000km, scheduled servicing is every 12 months/15,000km, whichever occurs first.

GWM offers capped-pricing for the first five scheduled services (60 months or 70,000km), which totals $2530, or an average of $506 per service.