What's the difference?
Meet the new Cupra Ateca. Actually, scratch that. Meet the new Cupra, the VW Group's Spanish performance brand that will be launching in Australia around the middle of this year.
Picture a pyramid, and then put VW at the top of it. Bottom left you've got Skoda, a brand that prides itself on practicality and clever features. Bottom right you've got Cupra, which promises to be the fun, sporty and energetic cousin, and to focus on performance, electrified or otherwise. But both are fed from Volkswagen.
Make sense?
The Ateca, then, is a nearly Tiguan-sized SUV that will launch in one hi-po trim level, and a significantly lower starting price than its better-known, R-badged relative.
It also promises to marry family duties with a fun-to-drive attitude. So how does it measure up?
There are currently 14 rivals competing for customers in the Light Duty or LD (3501-8000kg GVM) segment of Australia’s heavy commercial vehicle market. Business buyers and fleet operators are thick on the ground here and competition for their business is fierce.
Chinese brand LDV, a division of the huge SAIC Motor conglomerate which is now the seventh largest automotive company in the world, recently joined this battle with its new Deliver 9 van range that’s priced to entice. We spent a week aboard one to see how LDV’s claim of superior value stacks up when there’s work to be done.
It's a racetrack taste test rather than a comprehensive road drive, but there's plenty to like about the Cupra Ateca, which fulfils its brief of injecting a little driving fun into the SUV space. The only question is whether its sportiness will be too sporty for your day-to-day, but for that, you'll have to wait and see.
CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
It has its flaws, like any vehicle, but it’s not as far away from segment leaders in terms of refinement and performance that its bargain-basement pricing might suggest. Whichever way you look at it, this is a lot of van for not a lot of money.
Cupra talks about its born-in-Barcelona design inspiration, but you can still see plenty of VW in the Ateca's side profile. But that's no bad thing, with the Cupra managing to look both polished and performance focused, but without looking like it's trying too hard.
The big change is in the front-end treatment, with a smaller centre grille that houses the Cupra badge (which looks a bit like a fox, and a bit like the Decepticon badge from Transformers, but which was actually "modelled on the attitude of tribal civilisations.")
The cool DRL designs, the two-tonne bronzed alloys and the quad exhaust tips all point a pretty strong picture of performance here, and for mine, the Ateca cuts a handsome figure.
Inside, though, it definitely feels a little less premium than modern VW products, with a greater use of hard plastics, and last-gen air-con and media controls, which – if you've driven the new Golf, for example – feel a little old-school by comparison.
If imitation is the greatest form of flattery then Ford should be blushing, because the Deliver 9 appears to draw a lot of exterior design inspiration from the Transit van. It’s a substantial vehicle, as they tend to be in this weight division, with a 3750mm wheelbase and 14.2 metre turning circle, length of almost 6.0 metres (5940mm) and width of 2466mm. Its 2535mm height excludes it from underground and shopping centre carparks with typical height limits of 2.2 metres.
The rear-wheel drive chassis construction is simple and robust, with MacPherson strut front suspension, multi-leaf live axle rear suspension with supplementary rubber cones to boost support of heavy loads, rack and pinion steering and four-wheel disc brakes. There’s also ample use of hard-wearing black plastic on lower body sections where most scrapes and dents appear.
The cargo bay is accessed by one kerbside sliding door and dual rear-barn doors with 180-degree opening. The walls are lined to mid-height and there’s no roof lining. Bright LEDs provide ample lighting and even though our test vehicle was not the high-roof model, there was enough headroom for tall adults to stand without stooping.
The cabin has a spacious and airy feel, even with a crew of three aboard, thanks largely to a banana-shaped dashboard with ends that curve towards the windscreen providing wide entry access and passenger legroom which is unusually generous for a commercial van.
The cabin has higher-grade look than you would expect at this price, with a tasteful two-tone blend of light/dark grey plastics and faux carbon fibre inserts on the dash along with comfortable, supportive seats with quality-feel fabrics.
However, there is room for improvement, as there’s no cargo protection for driver and passengers, no driver’s left footrest, crackly AM radio reception (too bad if you like talkback) and a poor-quality image projected by the reversing camera.
The Ateca measures 4386mm in length, 1599mm in height and 1841mm in width, and there is some 485 litres of boot space with the rear seats in place, and a substantial 1579 litres with the back pews folded flat.
It's a strong back-seat story here, too, with ample leg and headroom, individual device charging ports, and a pull-down seat divider that houses two cupholders.
There are two more upfront, as well as storage in every door, along with the ISOFIX attachment points in each window seat in the back.
Now it must be said that our test was conducted on a racetrack, with limited laps, no on-road driving, and no chance to fill the vehicle with passengers or baggage, so for a full practicality play-by-play, you'll have to wait until we get the Ateca through the CarsGuide office for a more comprehensive test.
Its 2358kg kerb weight and 4000kg GVM leaves a competitive maximum payload of 1642kg. It’s also rated to tow up to 2800kg of braked trailer but given the GCM figure (or how much you can legally carry and tow at the same time) is not published, we can’t tell you how much payload it can legally carry while towing that weight.
We struck a similar problem testing a G10 LDV van as far back as 2017, when LDV could not provide the GCM despite a direct approach to the factory in China. Why such a fundamental figure must remain secret is a mystery to us and could be a deal-breaker if you need to tow and carry.
The cargo bay offers a competitive 10.97 cubic metres of load volume. Its load floor’s 3413mm length, 1800mm width and 1366mm between wheel housings means it can easily carry two 1165mm-square Aussie pallets or up to four 1200 x 800mm Euro pallets, held in place by a choice of eight sturdy load anchorage points. There’s also a small cave above the cabin which is ideal for carrying straps, ropes, load padding, tarps etc.
There’s more than ample cabin storage too, with large-bottle holders and two levels of storage in each front door, numerous nooks of different shapes and sizes across the dashboard including a driver’s cup holder, plus a single glove-box and large overhead storage shelf with central sunglasses holder.
Pivoting the two passenger seat base cushions forward reveals another big storage area beneath them. The centre seat backrest also folds down to reveal a handy work desk on the back if it, which includes two cup holders. Overall, there’s smart use of space here.
Cupra describes itself as an "unconventional challenger brand", and it essentially sits below the mainstream VW line-up, with cheaper pricing and a focus on fun over finery.
So the Ateca – which is about the same size and offers similar outputs to the Tiguan R – lists at $60,990, or $65,990 drive-away, which is significantly cheaper than the VW product, which lists at $68,990 before on-road costs, or – according to Volkswagen's website – $77,279 drive-away for a NSW shopper.
Interestingly, Cupra has launched an agency model in Australia, which means you buy the vehicles from the brand itself, with the transition occurring online and for a fixed price with no negotiation, rather than from a dealer.
The Ateca might not deliver quite the same grunt as VW's R product, but that's a significant saving. Oh, and metallic paint is free, too – as is servicing for the first three years – which means more savings.
So what do you get? The Ateca arrives in a single VZx trim level, and outside you'll find 19-inch alloy wheels, LED lighting front and rear, roof rails, a powered boot, quad exhaust exits, auto headlights and keyless entry and start.
Inside, there's three-zone climate, blue leather-wrapped sports seats that are heated in the front, wireless charging for your devices and ambient interior lighting.
You're well served for tech, too, with the VW Group's 10.25-inch Digital Cockpit, a 9.2-inch centre screen with navigation, Apple CarPlay and Android Auto that works wirelessly as well as when you plug in, a nine-speaker (plus sub) Beats sound system, as well as Dynamic Chassis Control and custom driving modes - including full-attack Cupra mode.
Our test vehicle is the long wheelbase mid-roof, which is part of a three-model Deliver 9 range offering mixed wheelbase and roof height combinations. According to local distributor Ateco, the van’s unusual name has no real significance beyond the fact that in China it’s sold as the V90, so given Volvo’s existing V90 nomenclature, LDV changed the name to Deliver 9 in export markets.
Available only with a 2.0 litre turbo-diesel engine, the standard transmission is a six-speed manual or there’s the optional six-speed automatic like our test vehicle, which has an RRP of $44,726. Needless to say, that’s a massive saving compared to top-selling van rivals like the Ford Transit 350L LWB RWD auto at $54,090 and Mercedes-Benz Sprinter 314 CDI LWB RWD auto at $66,240.
Colour choice is limited to Blanc White or Pacific Blue. It comes equipped with 16-inch steel wheels and 235/65R16C tyres with a full-size spare, plus checker-plate-pattern rubber flooring throughout, LED cargo bay lighting, big truck-style power adjustable and heated side mirrors with indicators, seating for three including an eight-way adjustable driver’s seat with fold-down inboard armrest and an multimedia system with big 10.1-inch touchscreen, two USB ports and Apple CarPlay (but no Android Auto) to name a few. There’s even a rare and endangered cigarette lighter and ashtray.
LDV also offers a $1500 options pack which adds 236-degree rear door opening (except mid-wheelbase model), blind-spot monitoring, lane-change assist and remote keyless entry with push button start.
Right, so the Ateca's 2.0-litre TSI petrol engine produces 221kW and 400Nm, which is slightly less than the 235kW and 400Nm generated by the new Tiguan R.
But the Cupra is faster, knocking off the sprint to 100km/h in 4.9secs compared to the VW's 5.1secs – and it feels plenty quick from the driver's seat with your foot pinned to the floor.
That power is fed through a seven-speed DSG, with AWD standard fit on the Ateca.
LDV’s Euro 5-compliant 2.0-litre four-cylinder turbo-diesel produces 110kW at 3500rpm and 375Nm between 1500-2400rpm, which is adequate but not class-leading. It also offers a choice of Eco and Power driving modes and auto stop/start.
The six-speed torque converter automatic is smooth-shifting and easy to use. It also has the option of sequential manual-shifting which can be handy at times when hauling heavy loads, particularly in hilly terrain to save the transmission from continually hunting for gears.
Cupra is yet to reveal official fuel figures for the Ateca in Australia, but international guides claim an 8.9-9.5L/100km figure on the WLTP cycle.
That's not a small number, and it's one that will no doubt be made worse if you drive it the way you're almost certainly going to drive it, but such is the price of performance.
The Ateca will also demand 98RON fuel, which will sting at the bowser, too.
The dash display was showing an average combined figure of 11.0L/100km at the end of our 290km test, with the auto start/stop function disabled and about a third of that distance hauling maximum payload. Our figure crunched from fuel bowser and tripmeter came in at 12L/100km, so you could expect a real-world driving range of around 660km from its 80-litre tank.
Choosing to launch your new SUV on one of Australia's fastest racetracks shows either supreme confidence or bewildering foolhardiness, but in this instance, it was also a necessity.
See, Cupra is mere months away from official launch now, with orders for launch editions to open in May, and the only vehicles the brand could secure for its media preview were brought in from New Zealand, and unable to be driven on public roads.
And so Sydney Motorsport Park would play host to our first experience behind the wheel of the Ateca, and after only a handful of flying laps it was beginning to feel like a masterstroke.
This is not your average family SUV, and any vehicle in which you can drop the kids at school before clipping 200km/h-plus down the main straight of your closest race track is something to be celebrated.
The downside is that it's next to impossible to tell you what the Ateca is going to be like on your local streets, or whether the sporty suspension is going to be firm enough to shake the hairs loose from your head should encounter some questionable road surfaces.
But I can safely report that the power is prodigious, the steering smooth and confidence inspiring, and the AWD grip impressive in both tight and high-speed bends.
But perhaps the most surprising thing about the Ateca is its ability to feel both planted and agile in dynamic driving situations, with the SUV feeling altogether more stable than the smaller Cupra Leon, and hanging onto the tarmac in corners with more tenacity than the 140kW Cupra Formentor.
On first blush, engagement and enthusiasm are standard fit here, and that's likely no bad thing no matter what your daily commute looks like.
It’s pleasantly civilised to drive unladen, even on bumpy roads. With rock-hard tyre pressures (front 51psi, rear 71psi) recommended for load-carrying, the unladen ride remained disciplined and relatively smooth, so LDV has done a good job with the suspension tuning.
We were also pleasantly surprised by the low internal noise levels, not only in city and suburban driving but also at highway speeds. We can only assume that the load floor’s thick rubber flooring, which also covers the rear wheel housings, is effective in reducing the higher noise levels typically experienced in vans without cabin bulkheads like this one.
There are clear eye-lines to the door mirrors and the view through the rear doors using the central mirror is also uncluttered. There’s evenly-balanced elbow support for the driver between the fold-down inboard armrest and door moulding. However, we did miss having a left footrest.
With maximum torque available across a broad band between 1600-2400rpm, the engine displays good flexibility in city and suburban driving, even though it lacks the instant punch of rivals like the Transit’s stellar 2.0 litre EcoBoost engine when operating in its peak torque zone. The engine only needs 2000rpm at 100km/h and 2250rpm at 110km/h, but the degree of push required on the accelerator pedal to maintain it feels like it’s punching above its weight a little in either drive mode.
Our only major gripe is the adaptive cruise control. Usually these systems will automatically resume their pre-set speed, after being given clear road ahead following a lane change from behind a slower vehicle. However, our test vehicle required tapping the accelerator each time a lane change was made to resume the set speed. It also required this reset technique after downhill braking, so some refinement here would be welcome.
The Cupra Ateca arrives with a swag bag of advanced safety kit – helped, no doubt, by only launching with one top-tier model – as well as the expected stuff like airbags (there are seven), and the traction and braking aids.
Expect active cruise control, AEB with pedestrian and cyclist detection, side and exit assist systems, front and rear parking sensors and a 360-degree parking camera.
On the road, functions like Lane Assist will help keep you between the lines, Travel Assist provides freeway autonomy, while a fatigue monitor will tell you if you're getting tired behind the wheel.
The Cupra Ateca is yet to be ANCAP crash tested.
There’s no ANCAP required in the 3501-800kg GVM class but it comes well equipped for the money with AEB, lane-departure warning, reverse parking sensors and wide-view reversing camera, hill-hold assist, adaptive cruise control and stability control. There’s also driver and passenger front, side and curtain airbags. No cross-traffic alert but blind-spot monitoring and lane-change assist are available as part of the previously mentioned options pack.
Cupra are trying to minimise the stress here, so the Ateca wears a five-year, unlimited-kilometre warranty, with three years of complementary servicing built into the purchase price, with five-year packs also available to purchase.
LDV’s national network of 82 dealers inspires more confidence than the three years/160,000km warranty, which is less than the major players – but then its purchase price is much lower too. Scheduled servicing is six months/5000km then 12 months/35,000km whichever occurs first and 12 months/30,000km after that. Capped-price servicing program of $1895 covers the first three years or 95,000km whichever occurs first.