Price and features
The BRZ is priced at $32,990, a price cut of $1230 over the MY16 car. You save more if you go for an automatic, which is now $34,990, a price cut of $1735. But seriously, an automatic sports car?
The BRZ arrives from the internet (that's how it works, yeah?) with 17-inch wheels, LED headlights and taillights, a new 7.0-inch touchscreen for the six speaker stereo head unit, dual-zone climate control, reversing camera, keyless entry and start, cruise control, LED fog lights, leather shifter and steering wheel, cloth trim, limited slip diff, power windows and mirrors and a full-size spare.
You can choose from seven colours, and all of them are no-cost options (hooray!). You can also add the Premium Pack which covers the seats in leather and Alcantara and adds heating.
The six-speaker stereo is run from a Subaru-branded 7.0-inch touchscreen, with the most basic interface imaginable and no sat nav. Irritatingly, despite it being far better than its predecessor and infinitely better than the Toyota head unit, the simple inclusion of CarPlay and Android Auto has been missed. That kind of thing adds to the value proposition and just isn't hard. The sound is fine and the interface finicky-but-useable, but I guess many buyers rip it out and replace it with something fully sick/hectic/ill.
By comparison, the 86 is $30,790, has smaller wheels, single-zone air-con and a genuinely terrible stereo head unit. And if you don't want red, you have to pay $450 for a different colour. So the pricing of the BRZ does include more stuff as well as exclusivity - the arrangement with Toyota apparently restricts sales of the Subaru to a tenth of 86 sales.