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Tesla said it will turnaround a sales slump, overcome a stagnating of the electric vehicle space in Australia, and take down one of the country's best-selling vehicles in the Toyota RAV4 Hybrid, in a series of bold predictions following the launch of the updated Tesla Model Y Juniper.
Not content with simply attempting to reclaim its crown as best-selling EV — a title it lost to the BYD Sealion 7 in Australia in April — the brand said the Model Y is "absolutely applicable" to anyone in the markert for a Toyota RAV4 Hybrid or Hyundai Santa Fe.
"Our goal has always been to take ICE cars off the road," said Thom Drew, Country Director for Tesla Australia.
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"I know it might sound like a long shot, but we're still gunning for the likes of the RAV4 and Santa Fe and all those other ICE and hybrid vehicles that are being sold.
"The RAV4 is obviously a vehicle that speaks to young families and so on, and we think that Model Y is absolutely applicable to the vast majority of people that are buying particularly those top-end RAV4s.
"There is a really strong competitor in Model Y being able to suit the needs of those customers. And we want to do a really good job of convincing those people that they can do that today," he said.
There's no overselling the task ahead of the Tesla. Sales and profits have plummeted globally in the wake of Elon Musk's very public role in the Trump administration.
In Australia, the situation has been diabolical, with sales down 75 per cent in April, year on year. But Drew is quick to point out that a sales slump was expected, given the old Model Y was effectively in run-out, and that future orders are looking strong.
"We've been saying it since the beginning of the year that we've had a gap since we started taking orders, which was in January, for the new Model Y," he said.
"We've been selling through our run-out stock of the existing Model Y, and deliveries of this vehicle actually start (now).
"(Order) look very healthy. We've had a really good response, particularly with the launch series that we started with. So yeah, we're in a good position."
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