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Saab will return to Australia

Only seven Saabs have been sold in Australia this year, compared with 647 at the same time in 2009.
Paul Gover
Herald Sun

14 Oct 2010 • 2 min read

Saab Australia will be up and running in 2011 and the company is promising big things as it rebuilds following its sale by General Motors to the Spyker sports car company in Holland.

The all-new 9-5 will be the first new model into action, but Saab says it has existing orders and will have a range of new vehicles including the 9-5 SportCombi and 9-4X SUV.

"The last 18 months has been a challenge for all of us. The future will also be demanding, but we are now in a positive phase as we build Saab under new independent ownership," says Saab's regional director for Asia-Pacific, Stephen Nicholls.

"We believe that Saab has a bright future around the world including Australia and New Zealand, with at least 5 significant product launches here by the end of 2012."

Only seven Saabs have been sold in Australia this year, compared with 647 at the same time in 2009, although it's significant that five of those were sold in September after early news on the Australian comeback.

Saab is not revealing its distribution plan but it unlikely to include many of the Holden dealers who had the brand under the failed GM Premium Brands line. Holden shut the operation when Cadillac became too costly, Hummer was closed and Saab's future became uncertain. But Nicholls refuses to be downbeat.

"Firstly, we should point out that Saab never left Australia and New Zealand. We have had continuous representation in the market for almost 40 years, most recently through Holden," he says. "Saab has taken the decision to reform Saab Australia and is now working on the activities and plans necessary to implement this decision. Australia and New Zealand have historically been important (top 10) markets for Saab and we believe in a strong future potential for the brand in these countries.

"We have evaluated a number of different business models for Australia and New Zealand and decided that the potential justifies a wholly owned subsidiary operation. We recognise the need to provide continuity of service to our loyal owners and so will take this into account when finalising the plans for our relaunch."

Nicholls is not talking about models, but hints that 9-3 pricing will be line-ball with the current showroom stickers.