Popular SUV likely to set sales record: Over 25,000 2025 Toyota Prados coming to Australia, carmaker promises no repeat of 18-month-plus LandCruiser 300 Series, 70 Series and RAV4 wait times

Toyota Australia looks to have learnt its lesson. 

After the hot potatoes that were the LandCruiser 300 Series, 70 Series and RAV4, it won’t be making the same mistake with the new 2025 Prado. 

Instead, Toyota is being very upfront about how many Prados are coming in the first 12 months — and it looks like the family-friendly 4WD is set for a record-breaking year in 2025. 

Toyota Australia Vice President Sales and Marketing Sean Hanley announced that the country’s biggest new-car seller is holding plenty of orders for the new Prado: “As of today, our dealers have taken more than 17,000 orders,” he says.

“It’s a level of demand that has prompted us to a whole new way of doing business, in terms of allocating these vehicles and communicating with customers,” he explains. 

This is Toyota’s response to the pandemic-related production slowdowns that saw LandCruiser 300 Series, 70 Series and RAV4 saddled with wait times exceeding 18 months. 

For high-demand models, such as the new Prado, Toyota customers will now be able to place an expression of interest to join a waiting queue before putting a deposit down to increase delivery time certainty. 

“We will not go back to the days of open-ended order taking for such a popular model. It’s not in our own interest and certainly — definitely — not in the interest of our customers,” says Hanley. 

Without giving likely sales figures away for 2025, Hanley announced Australia will get in excess of 25,000 new Prados, with that number likely to swell to 27,000 in total in its first full year on sale. 

For reference, the previous best Prado sales year was in 2021, when the 150 Series found 21,299 buyers. If Toyota manages the full complement of 27,000 deliveries next year, it will easily break records for both Prado and large SUV sales. 

“If you have a look at the fact that we’ve ‘sold’ 17,000 in a very short time, it’s quite conceivable. But in the end, customers will decide that…It’s probably probable,” jokes Hanley. 

He noted that, as long as enough cars get off ships, through customs and into customer hands before December 31, the company is likely to set a sales record for 2024, too. “If we don’t, it won’t be because of customer demand,” explains Hanley. 

The latest 250 Series has drummed up plenty of interest with its retro-chic appearance and new TNGA-F underpinnings it shares with the full-size 300 Series. 

Known as just the LandCruiser in other markets including North America, the UK and Europe, it joins the 70 Series and 300 Series Down Under. 

With a revised version of the 150 Series’ 2.8-litre turbo-diesel four-cylinder with ‘V-Active’ 48-volt technology, the Prado develops peak power and torque of 150kW and 500Nm, respectively. A new eight-speed automatic drives all four wheels through a permanent AWD system. 

For the latest generation, enhanced stiffness in the body and chassis — up 30 per cent — help to make it capable of towing a 3500kg (braked) load, 500kg more than before. 

Toyota expects most buyers (50 per cent) to go for the mid-spec GX described by Hanley as a “sweet spot”, with 10 per cent opting for GX, 20 per cent for VX and the remaining fifth of buyers split between flagship Altitude off-road and Kakadu luxury trims. 

The Prado has arrived in Toyota dealers around the country now. Keep an eye out for CarsGuide’s in-depth review on November 21. 

2025 Toyota LandCruiser Prado pricing

Prices listed are before on-road costs

Variant	Price
GX	$72,500
GXL	$79,990
VX	$87,400
Altitude	$92,700
Kakadu	$99,990