MG says 'safety shouldn't be optional'

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Matt Campbell
Managing Editor - Head of Video
22 Nov 2019
3 min read

MG has taken a stand against charging customers to option advanced safety gear with the new HS mid-size SUV.

Chinese brand MG has taken a swipe at some of the established players in the market, claiming that customers should be given the best available safety as standard equipment, not as an optional extra.

MG has just launched the new MG HS mid-size SUV, which debuts the brand’s most comprehensive package of safety gear it has offered to date.

Known as MG Pilot, the safety package includes auto emergency braking (AEB) with pedestrian and cyclist detection, adaptive cruise control and traffic jam assist with steering input, lane keeping assist, lane departure warning, blind spot monitoring, rear cross traffic alert, auto high beam/auto headlights, speed-sign recognition and a reverse camera with rear parking sensors.

That’s better than big-name models offer in their affordable mid-size SUVs. A Hyundai Tucson or Kia Sportage, for example, can’t match that gear at the same price point. Indeed, you have to spend up to $10,000 more to get that level of equipment.

Despite the extensive safety technology package, the MG HS hasn’t yet been awarded an ANCAP crash test rating at the time of writing. It has the technical specification to meet the maximum five-star requirements, but the company couldn’t confirm if the car has scored five stars.

According to MG’s local CEO, Peter Ciao, the brand has a responsibility to offer customers the best safety available as standard. In other words, you shouldn’t be asked to pay extra for better safety gear.

“I think different brands have different equipment,” he said. “I want to show - what’s MG’s brief, what’s our social responsibility?

“I’ve been here in Australia for three years. I’ve listened, and I’ve heard that customers really, really care about safety.

“This new model is mostly for families, and I want the most safety. Safety is not an option. It must be good,” he said. “I need to give the customer great value and choice.”

MG was the first Chinese brand to be awarded a five-star ANCAP rating, for the GS model that the new HS replaces. The smaller, cheaper MG ZS model didn’t get five stars when it was tested in 2017. It scored four stars.

Matt Campbell
Managing Editor - Head of Video
Matt Campbell has been at the forefront of automotive media for more than a decade, working not only on car reviews and news, but also helping manage automotive outputs across print, online, video and audio. After completing his media degree at Macquarie University, Matt was an intern at a major news organisation as part of the motoring team, where he honed his skills in the online automotive reviews and news space. He did such a good job there they put him on full time, and since then he has worked across different automotive media outlets, before starting with CarsGuide in October 2017. At CarsGuide Matt has helped shape the video output of the business, while also playing a key role in management behind the scenes, and helping in-market new car buyers make the right choice by continually evolving CarsGuide's comparison reviews. Driving more than 100 cars a year seemed like a dream to Matt when he first started out, but now it's all just part of the job - a job he loves and plans to stay in for a long time to come. Matt is also an expert in used car values, as he's always on the hunt for a bargain - be it a project beater or a prime example of the breed. He currently owns a 2001 Audi TT quattro and a 2007 Suzuki Jimny JLX.
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