Lotus suspends boss Danny Bahar

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DRB-Hicom spokesman said it was "business as usual'' at the Lotus headquarters.
Neil Dowling
Contributing Journalist
28 May 2012
2 min read

The shock news that its outspoken chief executive, flambouyant former Ferrari executive Dany Bahar, has been dumped came on the weekend from the new owners of Lotus, Malaysian conglomerate DRB-Hicom.

Automotive News reported that Bahar has been temporarily suspended after "an operational review''. The review was sparked by an investigation made by unnamed sources into Bahar's conduct, the Automotive News says.

Bahar's suspension comes on the heels of growing rumours about the future of the niche carmaker that, until this year was owned by Malaysian car manufacturer Proton.

Lotus' future was further in doubt after accounting firm KPMG was said to be the intermediary in a sale of Lotus to a Chinese buyer. But Automotive News reports that a DRB-Hicom spokesman said it was "business as usual'' at the Lotus headquarters in the east-England county of Norfolk.

He says that in Bahar's absence, three representatives of DRB-Hicom have been authorised to manage the group,. Bahar, a former Ferrari sales executive, joined Lotus in 2009 with ambitious plans to launch new products and quadruple annual car sales to 8000.

DRB-Hicom bought Proton, the Malaysian parent company of Group Lotus, in January. Proton, a maker of sedans and taxis, bought control of Lotus in 1996, but has never made a profit from the British unit.

Before Proton, Lotus's owners included General Motors. Shanghai Automotive Industry Corp - which has a joint venture with GM in China - has denied it is interested in buying Lotus.

Neil Dowling
Contributing Journalist
GoAutoMedia Cars have been the corner stone to Neil’s passion, beginning at pre-school age, through school but then pushed sideways while he studied accounting. It was rekindled when he started contributing to magazines including Bushdriver and then when he started a motoring section in Perth’s The Western Mail. He was then appointed as a finance writer for the evening Daily News, supplemented by writing its motoring column. He moved to The Sunday Times as finance editor and after a nine-year term, finally drove back into motoring when in 1998 he was asked to rebrand and restyle the newspaper’s motoring section, expanding it over 12 years from a two-page section to a 36-page lift-out. In 2010 he was selected to join News Ltd’s national motoring group Carsguide and covered national and international events, launches, news conferences and Car of the Year awards until November 2014 when he moved into freelancing, working for GoAuto, The West Australian, Western 4WDriver magazine, Bauer Media and as an online content writer for one of Australia’s biggest car groups. He has involved himself in all aspects including motorsport where he has competed in everything from motocross to motorkhanas and rallies including Targa West and the ARC Forest Rally. He loves all facets of the car industry, from design, manufacture, testing, marketing and even business structures and believes cars are one of the few high-volume consumables to combine a very high degree of engineering enlivened with an even higher degree of emotion from its consumers.
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