Jaguar full Super Bowl ad

Continuing the bad boy theme to showcase the F-Type Coupe, Jaguar has revealed the full 60-second commercial that will screen at the Super Bowl.

"Have you ever noticed that all the villains in Hollywood movies are Brits?"  Oscar-winning actor Ben Kingsley asks, before being joined by other 'bad boys' Tom Hiddleston (Loki in the Thor and Avengers franchise) and Mark Strong (Tinker, Tailor, Soldier, Spy and a host of other flicks where he plays ice-cold villains).

Titled Rendezvous, the ad has been directed by Oscar-winning Brit Tom Hooper (The King's Speech and Les Mis are the latest in his long list of successes) in a mock thriller style, with moody lighting and all the super-villain props of planes, attractive assistants -- and of course the F-Type Coupe.

The first Super Bowl appearance for Jaguar, while highlighting the British stereotypes of classy, calculating baddies, the ad takes a similarly sterotypical wry approach, and proves very engaging as a result. Good to be bad? Indeed.

Watch the desktop version of the Jaguar full Super Bowl ad here. 

This reporter is on Twitter: @KarlaPincott