Isuzu MU-X 2022 running hot! Australian sales and waiting times show Ford Everest and Mitsubishi Pajero Sport rival's higher pricing hasn't deterred buyers

Isuzu Ute Australia’s (IUA) next-generation overhaul of its two-model line-up was completed early last month with the release of the new MU-X large SUV, which – much like the related D-Max ute – has sold strongly and formed long waiting lists since its local arrival.

Speaking to CarsGuide, IUA director of sales and marketing Koichiro Yoshida said: “While it’s a little too early to tell how popular the all-new MU-X may be – as it has only been on sale for just over a month – the reception so far has been exceptionally positive.”

According to VFACTS sales data, 1158 new MU-Xs were sold in August 2021, with IUA confirming that 893 (77.1 per cent) of those were examples of the second-generation model.

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To put August 2021 into perspective, even without a full month of next-generation sales, it was the MU-X’s third best-selling month to date, with the record (1179 units in March 2021) likely to be easily beaten in the very near future.

Either way, the MU-X was the second most popular sub-$70,000 large SUV in August 2021 with a share of 11.3 per cent, trailing only the all-conquering Toyota Prado (2731 sales and a 26.7% share) in a highly competitive segment with more than 20 entrants.

Needless to say, the second-generation MU-X is in high demand, which has already translated to protracted wait times for delivery in some instances, just like the D-Max.

Mr Yoshida said: “Wait time on both the new D-Max and MU-X orders do depend on vehicle specification, colour and accessories ordered.

“Some models are available and in stock currently, while there continues to be ongoing supply delays on certain higher-grade Isuzu D-Max and MU-X models due to the unprecedented levels of demand, ongoing component supply delays due to the global semiconductor shortage, and the ongoing COVID-19 pandemic.”

CarsGuide understands the MU-X’s LS-T flagship has the longest waiting list, similar to the D-Max’s X-Terrain range-topper, although IUA declined to provide a specific variant-by-variant breakdown of the new large SUV’s sales and wait times.

That said, all this success comes despite the Ford Everest and Mitsubishi Pajero Sport rival significantly shifting upmarket for its next generation, with its pricing having increased between $3700 and $10,800, depending on the variant.

For reference, the MU-X’s entry-level LS-M, mid-range LS-T and flagship LS-M variants are priced from $47,900, $53,900 and $59,900 plus on-road costs respectively, with a 4x4 system commanding a $6000 premium over the standard 4x2 set-up.