Iconic European car brand adds three new hybrid models in Australia, but will it be enough to claw back sales?

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2025 Peugeot 3008 Hybrid
Samuel Irvine
Cadet Journalist
8 Apr 2025
3 min read

Peugeot has added three new hybrid options to its Australian line-up as the brand transitions to a hybrid-only passenger car range.

The 308 Hybrid hatchback, 2008 Hybrid small SUV and 408 GT Premium Fastback Hybrid are officially in showrooms and on sale now alongside the mid-sized Peugeot 3008 SUV and the electric, diesel and petrol E-Partner and E-Expert light commercial vans.

All four hybrid models will utilise Peugeot’s latest hybrid technology, which pairs a 1.2-litre, three-cylinder, turbo-petrol engine with a single electric motor and a 48-volt hybrid system that delivers considerable improvements on fuel efficiency and carbon emissions compared to their petrol predecessors.

Power and torque will peak at 107kW/230Nm on all-four models, while a six-speed electrified dual-clutch automatic will also come as standard.

It follows Peugeot’s decision last September to axe all of its plug-in hybrid models in Australia while announcing it would slow its electric vehicle transition in favour of greater hybrid technology.

Speaking to CarsGuide at the Melbourne Motor Show last weekend, General Manager of Peugeot Australia David Owen said the move was in response to record market demand for hybrid technology.

ā€œIf you look at the Australian market and you see the shift, particularly to hybrid, it’s what Australian customers want,ā€ said Owen.

ā€œIt really did make sense for the Australian market to pivot to hybrid.ā€

Sales of hybrid vehicles are at all-time highs as demand for petrol and diesel cars in Australia continues to slide. As of March this year, 47,014 hybrids (not including plug-in hybrids) have been sold, a year-to-date increase of 34.8 per cent.

Diesel and petrol sales have fallen by 9.8 per cent each over the same period, while EVs have fallen 19.9 per cent.

2025 Peugeot 308 Hybrid
2025 Peugeot 308 Hybrid

On sales, Owen said the brand was looking for ā€œa stronger result than last yearā€ when it clocked just 1896 sales for the year, a decline of 24.6 per cent on 2023’s 2516 sales.

Peugeot Australia is expecting further reinforcements with the 5008 Hybrid, a larger family SUV, expected to join the line-up later this year.

2025 Peugeot Hybrid line-up

ModelStarting price (before on-road costs)EngineFuel efficiency (litres/100km)Emissions (g/100km CO2)
308 Hybrid$48,9901.2-litre, three-cylinder turbo-petrol4.295
408 GT Premium Fastback Hybrid$57,9901.2-litre, three-cylinder turbo-petrol4.5102
2008 Hybrid$42,4901.2-litre, three-cylinder turbo-petrol4.499
3008 Hybrid$52,9901.2-litre, three-cylinder turbo-petrol4.9111
Samuel Irvine
Cadet Journalist
Since visiting car shows at Melbourne Exhibition Centre with his Dad and older brother as a little boy, Samuel knew that his love of cars would be unwavering. But it wasn’t until embarking on a journalism masters degree two years ago that he saw cars as a legitimate career path. Now, Samuel is CarsGuide’s first Cadet Journalist. He comes to CarsGuide with an eagerness to report on a rapidly advancing automotive industry, and a passion to communicate the stories car buyers need to know most.
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