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Students at Italy's Istituto Europeo di Design in Turin have created a two-seater concept that will be a highlight of the Hyundai Geneva show offereings. The full-scale PassoCorto mid-engined sports car model is the work of 16 students on the Master's course at IED, coordinated by Luca Borgogno, Lead Designer at world-renowned design house, Pininfarina.
The concept is the result of a process marked by various assessment stages, simulating a real working situation. Hyundai Design Centre Europe gave the Institute a design brief, with its target customers being young, connected people, known as generation Y. This target market also includes the students on the Master's course themselves, who were asked by Hyundai Design to draw and design the Hyundai that would be top of their list for buying and driving.
All students submitted design proposals; the two that were judged to best fit the initial brief were selected and "merged" together into the final version, which combines approximately 70 per cent of one proposal and 30 per cent of the other.
The entire class then created a core working team in order to create a well-integrated full-scale model of the two final design versions. The result is the spectacular Hyundai PassoCorto, a fascinating glimpse at what a mid-engined, lightweight Hyundai sports car might look like in the future.
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