Neil Dowling
Contributing Journalist
29 Aug 2013
1 min read

And you can cook up your Fiesta with three meaty options:

  • bacon stripes over the rear wheels
  • bacon racing stripes on the bonnet
  • a full bacon wrap (10 stripes layed around the car)

Before you get too hungry, this is a public relations stunt from Ford of America and was delivered with pork-barrelling terms such as: "unlike bacon grease, nothing gets sizzled away from the Fiesta interior."

Ford's pork barrelling got cooking at USA Today, Time and even - well, naturally - Pork magazine with some publicity. "It's no secret that bacon inspires a lot of passion, and that's what the Fiesta celebrates," says Ford Fiesta (US) marketing manager Liz Elser. "Our customers have a hunger for self-expression. Plus, it's just awesome to drive down the road in a piece of bacon."

Ford Australia says it has no plans to ham it up with the car.

The reporter is on Twitter: @cg_dowling
 

Neil Dowling
Contributing Journalist
GoAutoMedia Cars have been the corner stone to Neil’s passion, beginning at pre-school age, through school but then pushed sideways while he studied accounting. It was rekindled when he started contributing to magazines including Bushdriver and then when he started a motoring section in Perth’s The Western Mail. He was then appointed as a finance writer for the evening Daily News, supplemented by writing its motoring column. He moved to The Sunday Times as finance editor and after a nine-year term, finally drove back into motoring when in 1998 he was asked to rebrand and restyle the newspaper’s motoring section, expanding it over 12 years from a two-page section to a 36-page lift-out. In 2010 he was selected to join News Ltd’s national motoring group Carsguide and covered national and international events, launches, news conferences and Car of the Year awards until November 2014 when he moved into freelancing, working for GoAuto, The West Australian, Western 4WDriver magazine, Bauer Media and as an online content writer for one of Australia’s biggest car groups. He has involved himself in all aspects including motorsport where he has competed in everything from motocross to motorkhanas and rallies including Targa West and the ARC Forest Rally. He loves all facets of the car industry, from design, manufacture, testing, marketing and even business structures and believes cars are one of the few high-volume consumables to combine a very high degree of engineering enlivened with an even higher degree of emotion from its consumers.
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