.jpg)
.jpg)
The dancing C4, which has transformed from car to 'bot on a rooftop rap dance in the past, is now a skate star.
Citroen says its hero has become a speed skater to highlight the handling, braking and agility of the C4.
As always, there is a kick. This time, the 'bot slides to a halt and showers a group of Citroen engineers with a cloud of ice dust.
Creation of the skating robot was done by digitising the actions of British Olympic speed skater Nicky Gooch, as the commercial was produced in the UK.
"We were keen to provide an alternative style, to reveal a different side to the robot’s personality and highlight the dynamism of the car," says Mike Ibbett, Citroen UK’s Marketing Director.
"The C4 is now the second best selling Citroen in the UK and the revamp of our award winning advertising is designed to maintain the C4 in the national consciousness."
