As the 450th and final Bugatti Veyron greets the crowds at this week's Geneva motor show, the man overseeing the development of its successor has made three promises.
Bugatti president Wolfgang Durheimer says the brand's next hypercar will have more power than the Veyron, will be quicker to 100km/h and will better the car's current world record top speed of 431km/h.
"It will be more precise and more powerful with more attention to detail," he says. "With the next Bugatti model, we are aiming to consolidate and expand the market-leading position we have established with the Veyron.
"Our challenge is to make the best even better."
The new car will not be called a Veyron but is expected to stick with the current car's potent quad turbocharged W16, with potential electric motor assistance.
Durheimer says the development of the new model is "well under way" but won't speculate on a global reveal date.
Some sources are suggesting the car could be unveiled as early as next year.
There is also speculation that the output of the engine — essentially a pair of V8s — will climb to as much as 1120kW, up from 882kW in the most recent Veyron 16.4 Super Sport.
The original Veyron launched a decade ago and since then 300 coupes and 150 convertibles have been sold, despite recent prices averaging about 2.3 million euros.