Isuzu forced its way into Australia's top 10 brand list for the first time ever in November, with the Japanese brand riding a D-Max-shaped wave of popularity.
The all-new D-Max shifted some 2095 units in the past four weeks, up from 1438 units in November last year. Perhaps more impressive, though, is that the stellar result was enough to see the D-Max equal the sales of the VW Amarok (378), the Nissan Navara (1006) and the Mazda BT-50 (712) combined.
The D-Max trailed only the Toyota HiLux (5038) and the Ford Ranger (4260) on the top-selling ute list in November.
The result - combined with the MU-X total of 848 last month - saw the Isuzu brand record a total 2943 sales in November, enough to propel the marque into 10th position on the sales charts last month.
The most popular brands of November 2020:
It was also enough to see the D-Max itself land in seventh spot on the top-selling models list. Both results are impressive, but the former made even more so by the fact that Isuzu is essentially a two-model brand, one of which - the MU-X - is due to be replaced in the not-too-distant future.
"IUA is very pleased to see our two-model brand chart within the top-10 automotive brands in Australia for the month of November. The MU-X remains as popular as ever and the All-New Isuzu D-MAX is starting to gain some traction in the market," says Isuzu's Director of Sales and Marketing, Koichiro Yoshida.
"Australia remains a very important market for Isuzu and so it is very pleasing to see a vehicle designed specifically for this market being well accepted. The sterling effort from our Isuzu UTE dealers to achieve this result is very much appreciated, and of course we are very thankful to our customers for choosing and supporting the Isuzu UTE brand – thank you."