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Booming D-Max sales lift Isuzu into Australia's top 10 for the first time! New ute trails only Ford Ranger and Toyota HiLux

The D-Max helped push Isuzu into the top 10 for the first time.

Isuzu forced its way into Australia's top 10 brand list for the first time ever in November, with the Japanese brand riding a D-Max-shaped wave of popularity.

The all-new D-Max shifted some 2095 units in the past four weeks, up from 1438 units in November last year. Perhaps more impressive, though, is that the stellar result was enough to see the D-Max equal the sales of the VW Amarok (378), the Nissan Navara (1006) and the Mazda BT-50 (712) combined.

The D-Max trailed only the Toyota HiLux (5038) and the Ford Ranger (4260) on the top-selling ute list in November.

The result - combined with the MU-X total of 848 last month - saw the Isuzu brand record a total 2943 sales in November, enough to propel the marque into 10th position on the sales charts last month.

The most popular brands of November 2020:

Ranking

Brand

Sales

Variance %

1

Toyota

23,204

+36.9

2

Mazda

9053

+46.8

3

Hyundai

6903

+1.2

4

Ford

6613

+33.2

5

Mitsubishi

5488

-20.0

6

Kia

5376

+4.6

7

Nissan

4001

-6.3

8

Volkswagen

3280

-16.4

9

Subaru

3203

+2.0

10

Isuzu

2943

+36.2

It was also enough to see the D-Max itself land in seventh spot on the top-selling models list. Both results are impressive, but the former made even more so by the fact that Isuzu is essentially a two-model brand, one of which - the MU-X - is due to be replaced in the not-too-distant future.

"IUA is very pleased to see our two-model brand chart within the top-10 automotive brands in Australia for the month of November. The MU-X remains as popular as ever and the All-New Isuzu D-MAX is starting to gain some traction in the market," says Isuzu's Director of Sales and Marketing, Koichiro Yoshida.

"Australia remains a very important market for Isuzu and so it is very pleasing to see a vehicle designed specifically for this market being well accepted. The sterling effort from our Isuzu UTE dealers to achieve this result is very much appreciated, and of course we are very thankful to our customers for choosing and supporting the Isuzu UTE brand – thank you."

Andrew Chesterton
Contributing Journalist
Andrew Chesterton should probably hate cars. From his hail-damaged Camira that looked like it had spent a hard life parked at the end of Tiger Woods' personal driving range, to the Nissan Pulsar Reebok that shook like it was possessed by a particularly mean-spirited demon every time he dared push past 40km/h, his personal car history isn't exactly littered with gold. But that seemingly endless procession of rust-savaged hate machines taught him something even more important; that cars are more than a collection of nuts, bolts and petrol. They're your ticket to freedom, a way to unlock incredible experiences, rolling invitations to incredible adventures. They have soul. And so, somehow, the car bug still bit. And it bit hard. When "Chesto" started his journalism career with News Ltd's Sunday and Daily Telegraph newspapers, he covered just about everything, from business to real estate, courts to crime, before settling into state political reporting at NSW Parliament House. But the automotive world's siren song soon sounded again, and he begged anyone who would listen for the opportunity to write about cars. Eventually they listened, and his career since has seen him filing car news, reviews and features for TopGear, Wheels, Motor and, of course, CarsGuide, as well as many, many others. More than a decade later, and the car bug is yet to relinquish its toothy grip. And if you ask Chesto, he thinks it never will.
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