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Alfa Romeo Giulia 2017 | new car sales price

Alfa Romeo has lobbed its Giulia premium mid-size contender into the German dominated segment, with the four-variant range kicking off from $59,895 before on road costs.

The sub-$60,000 price tag positions the entry level Giulia below the cheapest 2.0-litre offerings from its European rivals, including the Audi A4 ($60,900), BMW 3 Series ($61,900), Jaguar XE ($60,400) and Mercedes-Benz C-Class ($61,400).

While Audi and BMW offer cheaper, sub-2.0-litre variants of their respective mid-size sedans – and the Lexus IS starts from $59,340 – Alfa’s range-opening Giulia comes well equipped with a 147kW/330Nm 2.0-litre turbo-petrol four-cylinder, leather seats, 18-inch wheels, keyless start, LED daytime running lights, folding rearview mirrors, 8.8-inch (USB, Bluetooth and sat-nav compatible) multimedia unit, bi-Xenon headlights, automatic wipers and an idle-stop system.

Stepping up to the Super grade offers a choice of the same 2.0-litre engine as the base variant ($64,195) or a 2.2-litre diesel ($65,895) and nets buyers heated front seats, more seat adjustment options, leather dashboard and door trims, oak or walnut veneer and, in the case of the oil burning version, dual exhaust outlets.

The second-to-top Veloce is priced at $71,895 and ups power from the 2.0-litre turbo mill to 206kW/400Nm, while adding 19-inch wheels, a limited-slip differential, adaptive suspension, red brake calipers, twin exhaust tips, more prominent front splitter, sports seats and steering wheel, and 400 watt 10-speaker sound system.

  • 2017 Alfa Romeo Giulia Veloce 2017 Alfa Romeo Giulia Veloce
  • 2017 Alfa Romeo Giulia Veloce 2017 Alfa Romeo Giulia Veloce
  • 2017 Alfa Romeo Giulia Veloce 2017 Alfa Romeo Giulia Veloce
  • 2017 Alfa Romeo Giulia Veloce 2017 Alfa Romeo Giulia Veloce

As previously reported, the headline-stealing Quadrifoglio will be powered by a 375kW/600Nm 2.9-litre twin-turbo V6 and top the range at $143,900 – making it just cheaper than the $144,615 BMW M3 Competition and $158,115 Mercedes-AMG C63 S.

All Giulias will employ an eight-speed ZF torque converter automatic transmission, which will see fuel economy figures of 6.0L/100km in the base and Super petrol-equipped versions, 4.2L/100km in the 2.2-litre diesel Super, 6.1L/100km in the Veloce and 8.2L/100km in the Quadrifoglio, thanks in part to cylinder deactivation. 

Predictably, the least powerful diesel Giulia has the slowest zero to 100km/h time; a claimed 7.1 seconds, while the petrol base and Super versions will cut that time down to 6.6s, and the Veloce will hit triple digits in 5.7s, while the high-performing QV variant will blitz the benchmark sprint time in 3.9s.

Safety features across the board include auto emergency braking (AEB), eight airbags, lane-departure warning, blind-spot monitoring, reversing camera, active cruise control and automatic headlights, which have culminated in a 98 per cent (five star) Euro NCAP safety rating – the highest score given to any car yet.

All Giulia sedans feature a perfect 50:50 weight distribution, carbon-fibre propshaft and extensive use of aluminium to reduce weight.

Fiat Chrysler Automobiles (FCA) Australia president and CEO Steve Zanlunghi said the Giulia is poised to steal sales away from its BMW, Audi and Mercedes rivals.

“It’s going to be two distinct ways that we are going to market with the vehicle,” he said. “One is going to be geared towards those passionate Alfistis and fans that have kept the brand going through thick and thin, and then there’s the ones that we have to conquest – the people that want something different than just the normal, everyday, common German brand.”

Mr Zanlunghi also predicted the bulk of the variant adoption would be for the mid-grade version, admitting “it will be pretty split, but we think probably the largest volume will be the Super for us, then probably Veloce, then the regular Giulia”.

Is the price and spec of Alfa's Giulia range competitive against its premium mid-size rivals? Tell us in the comments below.

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