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2021 BMW 3 Series pricing and specs detailed: New 330i Icon Edition shows sinister side to Mercedes-Benz C-Class and Audi A4 sedans

The BMW 330i Icon Edition sedan has officially entered showrooms.

BMW Australia has released a new special version of the seventh-generation 3 Series sedan, with the sinister-looking 330i Icon Edition now in showrooms.

Based on the 330i ($77,900 plus on-road costs), the 330i Icon Edition is priced from $81,900 driveaway, with just 200 units available, split evenly between the two metallic paintwork options: Mineral White and Black Sapphire.

According to BMW Australia, the 330i Icon Edition adds more than $10,000 worth of value to the 330i, including an illuminated kidney grille, laser headlights, black 19-inch alloy wheels, carbon-fibre side-mirror caps, puddle lights, an M bootlid spoiler, high-gloss Shadow Line exterior trim, a sunroof, front seat heating, M seatbelts and ambient lighting.

Other standard equipment includes sports suspension with adaptive dampers, M Sport brakes, an M Sport body kit, keyless entry and start, a 10.25-inch touchscreen multimedia system, wireless Apple CarPlay and Android Auto support, digital radio, a 10.25-inch digital instrument cluster, a head-up display, a wireless smartphone charger, power-adjustable front sports seats and black Vernasca leather upholstery.

Advanced driver-assist systems extend to autonomous emergency braking, lane-keep and steering assist, adaptive cruise control, speed limit recognition, blind-spot monitoring, rear cross-traffic alert, park assist, surround-view cameras and parking sensors.

According to BMW Australia, the 330i Icon Edition adds more than $10,000 worth of value to the 330i. According to BMW Australia, the 330i Icon Edition adds more than $10,000 worth of value to the 330i.

Like the 330i, the 330i Icon Edition is powered by a 190kW/400Nm 2.0-litre turbo-petrol four-cylinder engine, which drives the rear wheels via an eight-speed torque-converter automatic transmission with paddle-shifters.

For reference, range-wide pricing for the Mercedes-Benz C-Class and Audi A4 rival increased recently, with the entry-level 320i up $1000, while the 330i, 330e, M340i Pure and M340i all jumped by $2000 (see full pricing table below).

2021 BMW 3 Series pricing before on-road costs

VariantTransmissionCost
320i sedanautomatic$70,900 (+$1000)
330i sedanautomatic$77,900 (+$2000)
330i Touringautomatic$81,900 (+$2000)
330e sedanautomatic$84,900 (+$2000)
M340i Pure sedanautomatic$101,900 (+$2000)
M340i sedanautomatic$111,900 (+$2000)