2021 BMW 3 Series pricing and specs detailed: New 330i Icon Edition shows sinister side to Mercedes-Benz C-Class and Audi A4 sedans

BMW Australia has released a new special version of the seventh-generation 3 Series sedan, with the sinister-looking 330i Icon Edition now in showrooms.

Based on the 330i ($77,900 plus on-road costs), the 330i Icon Edition is priced from $81,900 driveaway, with just 200 units available, split evenly between the two metallic paintwork options: Mineral White and Black Sapphire.

According to BMW Australia, the 330i Icon Edition adds more than $10,000 worth of value to the 330i, including an illuminated kidney grille, laser headlights, black 19-inch alloy wheels, carbon-fibre side-mirror caps, puddle lights, an M bootlid spoiler, high-gloss Shadow Line exterior trim, a sunroof, front seat heating, M seatbelts and ambient lighting.

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Other standard equipment includes sports suspension with adaptive dampers, M Sport brakes, an M Sport body kit, keyless entry and start, a 10.25-inch touchscreen multimedia system, wireless Apple CarPlay and Android Auto support, digital radio, a 10.25-inch digital instrument cluster, a head-up display, a wireless smartphone charger, power-adjustable front sports seats and black Vernasca leather upholstery.

Advanced driver-assist systems extend to autonomous emergency braking, lane-keep and steering assist, adaptive cruise control, speed limit recognition, blind-spot monitoring, rear cross-traffic alert, park assist, surround-view cameras and parking sensors.

According to BMW Australia, the 330i Icon Edition adds more than ,000 worth of value to the 330i.

Like the 330i, the 330i Icon Edition is powered by a 190kW/400Nm 2.0-litre turbo-petrol four-cylinder engine, which drives the rear wheels via an eight-speed torque-converter automatic transmission with paddle-shifters.

For reference, range-wide pricing for the Mercedes-Benz C-Class and Audi A4 rival increased recently, with the entry-level 320i up $1000, while the 330i, 330e, M340i Pure and M340i all jumped by $2000 (see full pricing table below).

2021 BMW 3 Series pricing before on-road costs