The origin of ghia

GHIA is a car-styling company that started in Italy in 1921 and built many fabulous cars on Alfa Romeo, Fiat and Lancia chassis. Later the company designed the VW Karmann-Ghia, the Volvo P1800 and several special concept vehicles for Chrysler. Ford bought the company in 1970 and began using the name on its cars. It is generally used to denote the luxurious Fords.