BYD Seagull Reviews

Fuel type and engine set-up are becoming increasingly important factors in people's new car buying thinking, exclusive data reveals, with rising fuel prices making buyers even more vigilant.Diversity of engine set-up choices have increased substantially in the past few years. Buyers can pick from internal combustion, hybrid or electric.It appears this choice is encouraging buyers question what is best for them when they enter the showroom.The data is part of Gumtree Group's The Next Gear: Australia in Motion report and was gathered from 4,400 people who used Gumtree, CarsGuide and AutoTrader in 2025. According to exclusive data, fuel type is the primary consideration for 40 per cent of prospective buyers. This is an increase of 33 per cent year-on-year demonstrating how fuel type has become more important. Among the biggest considerations for prospective buyers is that 52 per cent of those surveyed said they would consider hybrid, while 39 per cent said they consider plug-in hybrid. This represents substantial year-on-year increases. It lines up with sales boosts to hybrid and plug-in hybrid models over the past 12 months at the expense of internal combustion alternatives.Another choice increasingly peaking the interests of buyers in Australia is fully-electric vehicles, which have seen a substantial boost in sales. According to Gumtree’s data, one-in-three prospective buyers said they would consider an electric car for their next purchase, which is an increase of 57 per cent compared to 2024.Expect these figures to increase further in the coming months as fuel prices rise further. This is despite hybrid and electric cars often incurring an initial purchase premium on internal combustion, which is paid off over time courtesy of less fuel use.Many of the top-selling brands are pivoting to hybrids in light of NVES, such as Toyota, Kia and Hyundai. As well as Chinese brands such as BYD which only offer electrified powertrains.Even utes are starting to offer hybrid options, like the popular BYD Shark 6, while the Ford Ranger has a PHEV variant. Chery will bring across a diesel PHEV showing the diversity of hybrid options. 

Electric vehicle sales are booming in a way they never have before in Australia. Buyer options have increased significantly in 2026, with more affordable choices also appearing more regularly. There were 15839 electric vehicle sales for March in 2026, up from 8385 compared to this time last year, representing a near 89 per cent year-on-year growth. Established SUV players such as the Tesla Model Y lead the way with 2818 sales, along with the BYD Sealion 7 (1970). There are also some new competitors climbing up the sales charts, such as the Zeekr 7X performance SUV, which managed 679 registrations for March, having launched late last year.The Tesla Model 3 sedan (667) continues to be present among the top sellers despite its prolonged downturn.The SUV trend continues as Geely’s EX5 (606) and the Kia EV5 (587) are next on the list, before BYD’s presence resumes with the Atto 2 small SUV (572). Another new EV making an early impression is the Jaecoo J5, which launched at the start of this year and achieved 569 sales last month. The BYD Atto 1 (488) and Atto 2 (466) also make the list along with the Kia EV3 (461). Hatchbacks are proving popular amongst EV buyers as well. The MG4 (451) remains among the strongest selling EVs, as does the BYD Dolphin (373). The Toyota bZ4X is also experiencing an upturn to 447 sales for March and BYD is represented again with its Seal sedan (337) to round out the top 15. Top selling electric cars Australia March 2026

BYD Chairman and Executive Director Wang Chuan-fu has said competition in the New Energy Vehicle (NEV) industry “has reached a fever pitch” and is entering a “brutal knockout stage”.Speaking at the company’s 2025 Annual Results Announcement in Shenzhen, China, Mr Wang said, “In 2025, as the global landscape evolved at an accelerated pace, the century-long transformation of the global automotive industry entered a critical phase."“We also recognise that competition in the NEV industry has reached a fever pitch, and is undergoing a brutal knockout stage,” he said.The Chinese giant is widely perceived as the instigator of an intense price war in the domestic new car market, designed to apply pressure to newer, more vulnerable players.It’s worth noting XPeng Founder and Chairman He Xiaopeng is on the record with a prediction that the squeeze play to eliminate smaller EV makers “could last up to five years and leave just five survivors” from the 100-plus brands currently active in China.But BYD’s aggressive strategy has impacted its own results with year-on-year sales down 7.8 per cent to 3.55 million vehicles.As a consequence, net profit also fell ¥33 billion (~$6.8 billion) in the financial year to December 31, 2025 and the company’s net profit margin shrank to 4.1 per cent compared to 5.2 per cent in 2024.And a clue to the risky nature of the brand’s brutal discounting tactics is that fall in profit arriving in parallel with a 3.5 per cent increase in revenue to ¥804 billion (~$166 billion).For reference, China’s total automobile production and sales in 2025 reached a staggering 34.53 million and 34.40 million units, representing year-on-year increases of 10.4 per cent and 9.4 per cent, respectively.NEV production and sales hit 16.626 million and 16.49 million units, surging 29 per cent and 28.2 per cent year-on-year.With high tariffs effectively putting the US market off limits for now, Mr Wang noted the company’s growing export presence elsewhere with BYD now represented in 119 countries across Latin America, The Middle East, UK, Europe and the Asia-Pacific region.He also pointed to completion of a US$5.6 billion (~A$7.9 billion) round of revenue raising “attracting participation from top-tier global long-term investors, sovereign wealth funds and strategic investors from the Middle East.”And in terms of product research and development across BYD and its Fangchengbao, Denza and Yangwang sub-brands, Mr Wang referenced the Group’s ‘Technology Dream Team’ comprising over 120,000 engineers with recent innovations including the ‘Super e-Platform’, claimed to be “the world’s first mass-produced, full-domain 1000V high-voltage architecture for passenger vehicles”.He also highlighted 'DiSus’, the Group’s proprietary intelligent body control system for NEVs and the second-generation ‘Blade’ battery including ‘Flash Charging Technology’ taking five minutes to charge from 10-70 per cent, nine minutes from 10-97 per cent at normal temperature and 12 minutes to charge from 20-97 per cent at -30 degrees C. The latter is claimed to set a new global record for the fastest charging speed in mass-produced EVs, in the process “overcoming the global challenges of ‘slow charging’ and ‘difficult low-temperature charging’ that have characterised the first half of the electrification race.”

Geely sub-brand Zeekr has unveiled its ultra fast charger in China, which boasts some bonkers charging numbers as it looks to take on BYD.The brand’s official testing data reveals it can charge a vehicle from 10-97 per cent in under nine minutes. Charging from 10-80 per cent takes a little over five minutes, while 10-70 per cent charges are under five minutes.These numbers are better than those of BYD's ‘T’-shaped megawatt flash charger announced earlier this year, which can charge from 10-97 per cent in nine minutes and charge from 10-70 per cent in five minutes.According to Geely, the peak charging power registered at 1100kW, and maintained more than 500kW after reaching 80 per cent charge. It uses the same industry-leading liquid-cooled system as on BYD's unit.Maintaining such a high level of power in the latter stages of charging is a game changer, because most chargers slow down significantly due to the difficulty in locating spare cells.These figures were achieved using the 900-volt platform found on several high-end Zeekr models, such as the 007 GT wagon and the 9X SUV, both of which will be landing on Aussie shores.Geely is the latest brand to get in on the charging game in China, with it becoming the latest battleground for manufacturers in conjunction with expanding charging infrastructure territory.There is no official timeline for a commercial rollout of Geely’s new chargers, but the brand’s broader charging network had more than 2000 charging stations and more than 10,000 charging plugs as of February 2026. Only just over 1000 of these are ultra-fast chargers, which is behind many of Geely’s key rivals.BYD has been rapidly expanding its network in China to chase down the dominant player in Tesla, having already built 5000 of its megawatt charger at the start of this month. It aims to install 20,000 stations by the end of this year.Megawatt fast charging is still an emerging area in Australia, but BYD has already indicated its intention to bring across a version of its megawatt charger Down Under in the next 12-18 months.Charging infrastructure generally in Australia needs to be increased substantially in the next few years according to experts to accommodate greater numbers of EVs on the roads.

BYD has confirmed pricing and specifications for its Seal 6 sedan and wagon pair.The new plug-in hybrid pair arrive in one grade each. The Seal 6 Sedan Essential is the price leader at $34,990 (before on-roads) with a smaller 10.08kWh battery, and the Seal 6 Touring Premium steps up to $39,990 before on-roads with a larger 19kWh battery pack.The sedan can travel 55km in EV mode, while the wagon can travel 100km in EV mode, both according to the generally more accurate WLTP standard.Both cars share the same plug-in hybrid powertrain, a 1.5-litre four-cylinder petrol engine. Specs for this powertrain were not revealed, but pre-approval documents show the engine producing 70kW/120Nm with the electric motors producing either 120kW/210Nm or 160kW/260Nm. Total combined outputs are either 130kW or 163kW.According to Chinese specifications, the Camry-rivalling pair can charge at a maximum rate of 48kW on a fast DC charger for a sub-30-minute charge time, and are equipped with vehicle-to-load, allowing the battery to externally power devices.Combined driving range is expected to exceed 1300km for both variants according to preliminary figures.The sedan offers 550 litres of boot space, while the wagon offers up 670-litres.Standard equipment on both cars is set to include an 8.8-inch digital dash, a 12.8-inch central multimedia screen, as well as wireless Apple CarPlay and Android Auto connectivity and over-the-air features.Other features available on the Seal 6 overseas include a wireless phone charger, interior ambient lighting, and full synthetic leather interior trim.Orders for the Seal 6 Sedan and Touring wagon begin on the 9th of April.The pair will go into battle against local rivals like the ever-popular and plugless hybrid-only Toyota Camry (from $39,990), the mild-hybrid Skoda Octavia (from $43,990), the combustion MG7 (from $44,990), placing the aggressive sub-$40,000 pricing in good stead amongst its rivals.It will also serve to bolster BYD’s seemingly ever-growing line-up, as a hybrid alternative to the existing Seal EV sedan (from $46,990).The growing line-up is a significant part of BYD’s strategy in Australia to rival Toyota in every category, which the brand’s executives told CarsGuide would be a key part of the brand’s ambition to clinch a top-three position in our market by the end of 2026.Denza Chief Operating Officer Mark Harland, who previously held senior roles in BYD before ascending to the head of its luxury arm, told CarsGuide in 2025: “Toyota has something like 95 per cent of the segments in Australia covered by at least one variant, and if we want to ever be number one we need to have vehicles available in those segments too.”Spurred on by meteoric fuel prices in recent weeks, BYD is already making good progress on its goal - more than doubling its sales year-on-year to the latest figures. It has now leapfrogged GWM to become Australia’s favourite Chinese automaker, and is ranking sixth in the Australian market so far in 2026 after finishing 2025 in eighth position.

Chinese brand GAC has shown official camouflage pictures of a brand new plug-in hybrid off-roader, which will debut a new platform and direction for the Toyota-allied brand.Codenamed T75, the new off-roader will debut at the Beijing Motor Show in late April. The brand confirms it will be a plug-in hybrid as evidenced by two flaps on both sides above the rear wheel arch.The overall appearance confirms the new GAC off-roader will follow in the footsteps of the Denza B5 from BYD’s premium arm, leaning into the traditional boxy off-road appeal, complete with a tailgate-mounted spare wheel and high-profile tyres.The new images also show real door handles (as opposed to the kinds of previously-popular flush door handles currently being targeted by Chinese regulators), and a grille-free face. The brand is yet to reveal the new SUV’s light profile, although unlike some concept vehicles, the images show the T75 with real wing mirrors.It is a stark new design direction for GAC, leaving behind the large-grille design of its hybrid GS8 large SUV. Chinese media is reporting the T75 has been in the works at GAC since at least 2024, and the company has invested over the equivalent of $100 million in the project.This new GAC off-roader could also be our first hint at the brand’s recently confirmed upcoming dual-cab ute.The ute is due in 2027 and the company’s local CEO Kevin Shu said it was likely we’d learn more about it at Beijing in late April.If the new ute does share its underpinnings with this new plug-in hybrid off-roader, it will pit GAC’s dual-pronged off-road offering head-to-head with the BYD Shark 6 and the related Denza B5, which both use a petrol plug-in hybrid set-up.This space is becoming increasingly heated, with many Chinese brands moving into the off-road space, using Australia as a trial-by-fire for their range of new products. Not only is the Denza B5 and Tank 500 already in this plug-in off-road space, but Geely is also set to enter the fray before long with its Galaxy Cruiser 700.

BYD has fired a shot across the bow of some of the biggest car bands in Australia in March.The Chinese automaker sold 7217 vehicles in the past month as Australians scrambled to get their hands on plug-in hybrids and electric cars as fuel prices soared.That is a mammoth one month total which beat Ford (7149), Mazda (7156) and Hyundai (6979). Only Toyota (16,574) and Kia (7320) did better than BYD.BYD sales increased by 50 per cent compared to March last year, just as leading brands sales declined. If the Chinese challenger keeps up this growth it's on track to tackle Toyota off the top spot.It was also a banner month for electric vehicles, with about 15,500 finding a new home, which is about double the amount sold in March, 2025.Tesla’s Model Y led the pack with 2818 sales, followed by the BYD Sealion 7 (1970), Zeekr 7X (679), Tesla Model 3 (667) and Geely EX5 (606).Sales of hybrids and plug-in hybrids were also up, but not at the same rate as electric vehicles.Australians bought 17,953 hybrids in March, and 8215 plug-in hybrids (PHEV).Most of the conventional hybrids were Toyotas with BYD gobbling up the lion’s share of PHEVs.A total of 108,703 were sold in the past month, which is slightly down on the previous March. The latest sales data from the Federal Chamber of Automotive Industries (FCAI) shows there is still plenty of demand for diesel and petrol cars.The Ford Ranger ute was against the best selling vehicle in the nation with 4452 examples finding a new home.This was followed by the Toyota HiLux (4167), Tesla Model Y (2818), Nissan X-Trail (2438) and Mitsubishi Outlander (2318).The Hyundai Kona (2316), Chery Tiggo 4 (2258), Isuzu D-Max (2167), Hyundai Tucson (2042) and Haval Jolion (2013) rounded out the top 10.China was again the top importer to Australia in March — off the back of the success of BYD, GWM, MG and Chery — beating Japan to the post by less than 400 cars. Japan is still the biggest importer of new cars through the first three months but the gap is shrinking fast.Thailand — where the majority of dual-cab utes are built — sunk to a distant third.Toyota’s bad run continued with sales down nearly 20 per cent compared to the same month last year, and down 23 per cent for the year to date.The Japanese giant will get a boost in sales thanks to the new RAV4 family SUV arriving in dealerships this month.Top 10 selling  vehicles March, 2026Top selling car brands March, 2026

With all due respect to GAC and its plans for a new dual-cab ute — please don’t. Same goes for Hyundai, which has been talking up its plans for a ute in recent months, and Chery that has a yet-to-be-named new ute incoming. We have enough utes in this country.That might sound like a ‘click-bait, hot take’ (and it partially is) but it’s also very much true. The ute market in Australia is getting over-crowded and new additions will make it even more densely packed.Don’t take my word for it, Sean Hanley, the former sales and marketing boss of Toyota has been saying we’ve reached ‘peak ute’ for more than a year. Coming from a man who oversaw the enduring sales success of the HiLux and introduced the Tundra to Australia, that’s a notable position to take. Speaking in January 2025, Hanley said he wasn’t confident that more utes arriving would equal more sales overall.“I’m not necessarily sharing a view that it's going to grow astronomically because of the new entrants,” he said. “It may, I could be wrong, but it’ll be interesting to watch.“Looking towards the future, we already know that the number of ute models available to Australian buyers will expand rapidly. “They’ll be competing for an overall ute market that is likely to remain steady, which suggests that the average sales per model will come down as a result.”That hypothesis was proved correct when the 2025 sales were tallied. The ute segment grew only 2.7 per cent between 2024 and ‘25, despite 12 new entrants from several new brands — including Kia, BYD, MG, Foton and GWM.Go back five years and look at the difference between 2021 and ‘25 and the idea of hitting ‘peak ute’ comes into even greater focus. In that span there was 5.9 per cent sales growth but a 41 per cent increase in the available number of models. Hanley followed up his January comments with more at the launch of the new HiLux late in 2025.“So when I say the ute market's peaked, what I mean is that, well, exactly that, it's peaked. But it's still a significant market, and it will be for the future,” he told CarsGuide."But I think that whole ute market's going to be crazy for the next couple of years. So in the end it doesn't matter what I think. It matters what customers think.”Nissan Oceania Managing Director Andrew Humberstone, seemingly along with GAC and Hyundai management, believes the contrary and the ute market has increased volume in its future.“I don't want to really talk specifically about numbers, but we see certainly an increase in volume,” he told CarsGuide in December ‘25.While BYD has made strong in-roads into the ute market with the Shark 6, cementing itself as a top five selling dual-cab, the reality for most of these new players is they are attracting relatively small volumes.Kia, which set a public goal of 10,000 sales by the end of ‘25 managed less than half of that (4196), while despite a competitive price and bigger-than-average size, the MG U9 managed only 472 sales in the few months it was on sale. Foton split 177 sales between its Tunland V7 and V9 since they hit the market in late ‘25.But even some models that were on sale for the full year in 2025 fared poorly. The Jeep Gladiator found just 332 buyers, while the Isuzu D-Max, Mitsubishi Triton, Nissan Navara and Volkswagen Amarok all experienced sales drops.Of course, this story won’t stop the new utes from GAC, Hyundai and Chery coming, nor any other brand that wants to join in, but the reality is none are likely to dramatically increase the size of the overall ute market. Instead, the share of the market will just get divided up into smaller and smaller pieces.In the end, natural selection will play its part and the models that don’t sell will simply be overlooked by buyers and are likely to disappear eventually. One way or another, Australia will not have an endlessly growing number of utes to choose from.

They cost too much. They cause range anxiety. There aren’t enough chargers.There is still a lot of negativity and anxiety around electric vehicles (EVs) and it has kept sales at approximately 10 per cent of the market for several years now. There have been attempts to increase sales of EVs from both the car makers and governments around the country, but regardless the sales have always hit that invisible 10 per cent cap, more or less.But that could be about to change. In fact, if it doesn’t change in the very near-future, we may be waiting a decade or longer before EVs truly become mainstream.Put simply, if EVs are to take a leap forward in terms of sales, it’s now or never (or at least, now or in the distant future).That’s because interest in EVs (and hybrids) have never been higher as fuel prices have spiked since the US and Israel began the conflict with Iran, which has had a major impact on the price of oil and the global supply chain.It has also raised the questions of Australia’s fuel security, with local refineries not currently capable of producing fuel to the same standards as the fuel we import.Geo-politics aside, Australian motorists are simply feeling the financial pain at the pump with unleaded over $2.50 per litre in much of Australia and diesel above $3 per litre and running low in supply in many areas.Searches on CarsGuide classifieds for EVs rose 230 per cent since petrol prices spiked, while searches for hybrids are up a whopping 943 per cent. Autotrader is reporting a 631 per cent jump in people searching for a new EV to buy, with a 221 per cent increase in those looking for a hybrid.Obviously these search results won’t translate to a one-for-one sale increase, but the next few months will be telling for how much Australians are willing to embrace EVs to save at the pump.Skoda happened to launch more-affordable variants of its Enyaq and Elroq EVs in mid-March, which is seemingly perfectly timed to take advantage of the current trouble times. But Skoda Australia director, Lucie Kuhn, cautioned about getting too excited too quickly on a potential dramatic sales shift towards EVs.“Maybe short term, if you're speaking about the conflict in the Middle East, of course it triggers the customers if they shouldn't start considering an electric vehicle as their future car,” she said.“If increased interest will last to such an extent, I think it depends how long the crisis will take.“But already before it has happened, we observed that out of this, in the market 65-70 per cent of customers are still driving combustion .I think already 70 per cent out of them consider, for the next purchase, to start thinking about the electric vehicle.“It doesn't mean that they will necessarily buy an electric vehicle, but they give it a serious thought and we observe that. Many customers in spite maybe in the end go for a combustion engine or maybe for the PHEV as an interim step, they at least consider having and purchasing an EV.” But what this fuel crisis may do, is get those people who have considered an EV or hybrid previously but hesitated because of the above-mentioned concerns about price, charging or range anxiety.The reality is EVs are now on-par, or in some cases cheaper, than petrol or diesel models. For example, the new MG4 Urban EV is cheaper than the similar-sized Toyota Corolla Hybrid. That doesn’t mean all EVs are cheaper than petrol or diesel equivalents, but the criticism that EVs are for “snobs that live in the eastern suburbs”, as NSW Premier Chris Minns said recently, is simply not true.Range anxiety feels like a hangover from the earlier EVs, which had less than 200km of range and needed regular charging. Most EVs on sale today are capable of 300km or more, which means a weekly charge is most likely what’s required for the majority of Australian motorists.While the concerns over the lack of public charging infrastructure is also overblown in the minds of many, with more than 1250 spread across the nation. Are there as many EV chargers as petrol bowsers? Of course not, but given the current rate of EV sales growth, the public network is growing accordingly.If you live in an urban area, there is likely to be several public chargers available, assuming you don’t have off-street parking so you can’t simply charge at home (which many Australians are capable of doing). So if you look beyond the anti-EV sentiment and put your prejudices aside, the reality of actually owning an EV is starting to look more and more appealing. They are increasingly cost-effective and help Australia wean itself off foreign oil dependency, so it’s a win-win in many respects.No, they still aren’t for every or every market (electric utes are likely to remain as popular as a steak at a vegan restaurant) but for many, namely those in urban areas, now might be the ideal time to make the switch. Whether they will or not remains to be seen.Fuel prices began to increase at the very end of February and March sales date won’t be available until after the Easter long weekend. Even so, March figures aren’t likely to show the full extent of the potential switch to EVs and hybrids. Instead, we will have to watch closely in the coming months to see if the current crisis has a significant and lasting impact on the popularity of EVs in Australia.

Don’t for a second put up with politicians trying to shift any of the blame for fuel shortages onto panic buying or people filling up a few jerry cans. The government has not only known about the possibility of running out of fuel, but it ensured it happened through a risky practice that it had been warned about for years.As the war in the Middle East escalates and enters its second month the global economy is creaking under the pressure of petrol and diesel shortages, with Iran permitting very few oil tankers through the Strait of Hormuz - the crucial shipping lane linking oil producers such as Saudi Arabia, Iraq and the UAE to the world. Iran’s holding 20 per cent of the world’s oil hostage wasn’t unforeseen. Fuel security experts have been well aware of the risk for decades. Six years ago CarsGuide published the story I wrote of the risk of a war with Iran causing a fuel shortage. In the story former Royal Australia Air Force Deputy Chief John Blackburn, now a consultant on defence and national security, said Australia's lack of larger fuel reserves was a huge risk.As of late March, 2026, Australia had 30 days of diesel and 39 days of petrol left. Jet fuel was down to just 30 days, too.“The issue is the government doesn’t mandate that industry has to hold minimum stock levels. Most other developed countries do,” Blackburn said.“My view is the government isn’t keen on doing it because it has a free market approach. Now if there are no risks around, then that makes economic sense. But this idea that during peace time we’ll just let the market run and in war time we’ll do something else is outdated because there is no such thing as peace time any more.”So the government knew the risks and was willing to take them and work it out later if a problem ever arose. And when I say government I’m not referring to Labor or Liberal, I’m mean both, because it has been the same policy of both sides over successive governments.  The problem is now here and you can hear the concern in politician voices - this is an incredibly worrying situation that won’t right itself the day after the Strait of Hormuz is reopened. And there has been no attempt by any successive government over the years to change this practice. As Blackburn said, if we were to take up electric cars, which are powered by the electricity we made ourselves, then the fuel supply would be as secure as it could get."If you want to reduce demand you need to diversify the types of energy cars and trucks use… electricity will be absolutely critical to this. The good thing with electricity and also hydrogen vehicles is that we can generate the electricity and the hydrogen in Australia – 100 per cent of it. We don’t have to be 90 per cent dependent on imported diesel, unleaded and jet fuel as we are today.”And as the Government scrambles to produce modelling that will tell us exactly how long we have left before the Hunger Games start, there still doesn’t appear to be any thought going into how we can decouple from petrol and diesel and transition to electric.Because the cars are here and the infrastructure is now rolling out fast. I’ve been writing car news for 15 years and I’ve watched the big take up of EVs and I’ve also watched the government do nothing to incentivise it as well.Chinese brands such as BYD, Geely, Zeekr, Chery, MG and GWM have such production capability that we’ve been told quietly that vehicle supply is not a problem - name a number and it’ll be here on the next boat.That’s a frightening prospect to the Ford, Honda and even Toyotas of this world that are scrambling to work out what to do and which Chinese brand to join because beating them is no longer an option. Look, I have no doubt everything will be fine, but I can’t stress enough that we shouldn’t be letting it get this close again to realise that electric vehicles are the only way to secure our country better from fuel threats. And hydrogen will work for long haul trucks no problem at all - it’s already being tested by big names you’re familiar with already and is just around the corner.In the meantime don’t accept the blame for the fuel shortage - it’s not you using too much, it’s them not buying enough in the first place.