Toyota leads in April sales
By Paul Gover · 04 May 2011
The combined effect of the Easter and Anzac Day break, with many people taking extended family time, resulted in a sales total for the month that was 8.8 per cent down on 2010.
Official VFacts figures out today put the April total at 74,214, with Toyota continuing its long-term reign as showroom leader ahead of Holden, but with Hyundai up to third. The downturn was reflected in both passenger car and SUV sales, although the long-term results still point to a solid one-million year at the end of December.
"People are entitled to a break. It looks like a lot of people took extended holidays in April," Andrew McKellar, head of the Federal Chamber of Automotive Industries, tells Carsguide.
"That's the main contributing factor to the April result. We always expected the first half of this year would be softer than the final quarter of last year, but the first quarter is a little weaker than we expected."
The April result - which was down by 7187 sales over 2010 - means the running today for the year is now 10,550 and 3.2 per cent behind last year.
Even so, McKellar is confident about the rest of the year and the impact of a growing number of new models, led by the Ford Territory and Holden Cruze headliners. "At the moment we're still definitely on track for over a million this year," he says.
April sales results:
1. Toyota, 13,683
2. Holden, 9113
3. Hyundai, 6857
4. Ford, 6465
5. Mazda, 6346
6. Mitsubishi, 5281
7. Nissan, 4248
8. Volkswagen, 3032
9. Subaru, 2457
10. Honda, 2445