New BMW 3 Series gets Melbourne livery
By Paul Gover · 20 Oct 2011
As the sixth-generation Three is revealed for the first time, a car painted in bright Melbourne Red hogs the spotlight at BMW headquarters in Munich.
The hero colour is splashed on a 3 Series with the latest Sports package, part of a revamp of the world's favourite BMW that starts from a slippery new body with a drag co-efficient of just 0.26 and continues to an efficient diesel with economy of just 4.1 litres/100km and a customer-friendly set of equipment packages that runs from Modern to Sport and Luxury.
The new car is also claimed to be 45 kilograms lighter than its predecessor, although owners will be paying a little more - rumours in Germany suggest a 4 per cent rise across the board - for a car that should be in showrooms in the first quarter of next year. The worldwide on-sale date, in more than 130 countries, is February 11.
Nearly one-third of BMWs sold every year are part of the 3 Series lineup and that makes the new car absolutely critical, especially with global economic uncertainty and growing showroom pressure from a range of rivals - including the C-Class Mercedes that currently outsells the Three in Australia.
"The 3 Series is the heart of the brand. It has been the long-term growth engine of BMW," the global head of BMW sales and marketing, Ian Robertson, tells Carsguide. "It's also been a pioneer. It starts with a good design."
But that design is, in some ways, a step backward. After the radical advances at BMW under its previous design chief, Chris Bangle, the all- new 3 is much closer in shape and style to the existing 7 Series and 5 Series model. There was a time when BMWs looked like different slices of the same sausage and that approach is back, to some degree, in 2011 although the new baby has a more adventurous face that links the headlamps to the signature kidney grills across the nose.
The newcomer is definitely stylish and the 'package' approach to equipment allows an easy ramp up through the line, including the Sport model with Melbourne Red.
"Colours for the Motorsport models are always taken from racetracks. So this one is for Albert Park," says BMW design boss, Adrian von Hooydonk. "In the past we've also had Imola Red and Estoril Blue."
The new body is draped over a car that sits a little lower and wider than the outgoing 3 Series, with the promise of more cabin space. The car is known officially as the F30 and there will be at least six models in the eventual lineup, from the sedan and wagon to the GranSport, convertible and M3. At least some are going to take on the new 4 Series tag, although no-one at BMW is prepared to get too far into the future.
"We're hear to unveil the 3 Series sedan. The rest will come over time. There are many years to go yet," says Robertson.
The mechanical package of the new Three is simple and familiar, with a range of four and six-cylinder engines in the nose - five petrol and six diesel, all with some form of turbocharging - six-speed manual and eight-speed automatic gearboxes (claimed as a first in the class) and rear-wheel drive.
The new 3 Series looks elegant and classy, and the cabin is a big step up. The most noticeable changes are the new iDrive display - that pops up out of the dash like a giant flatscreen television - and an iDrive controller that's now offset slightly in a console that contains some of the extra storage spots in the cabin.
The car's technical chief, Dr Klaus Draeger, talks about everything from variable-geometry sports steering to the optional M Sport brakes and the car's heads-up display, but full details will have to wait until closer to the Australian on-sale date, and the first driving opportunity with the car in Europe in November.