Ford Falcon FG MkII cuts price
By Paul Gover · 07 Nov 2011
The bottom line on the Ford Falcon FG MkII has been dropped below $40,000 for the basic XT and Ford Australia also says there is a $1000 boost to the car's equipment, making a $4105 customer benefit on a model that now opens the Falcon action at $37,235.The new price now easily undercuts the basic Commodore Omega, priced from $39,990, although Holden has been using a run of value-added models - Equipe is the latest - to boost its sales.Ford desperately needs a Falcon upturn after a monstrous sales slide through 2011 and is pinning its hopes on the facelifted Mk11. Support for the car is down by more than 37 per cent through the first 10 months of the year, or nearly 10,000 deliveries, with the October result adding just 1591 to the total compared to 2258 for the same month in 2010."We're responding to the market and the competition, particularly in the small-car segment," says Ford spokesman, Neil McDonald.He denies any panic at Broadmeadows and says the update to the FG is running as originally planned. Apart from the XT sticker, the biggest advantage on the FG Mk11 is the $39,990 pricetag for the Falcon XR6. It is down by $3000 and Ford says it also picks up $2650 worth of extra equipment, including an eight- inch touchscreen multimedia controller, USB connectivity, 18-inch alloys, side curtain airbags and reverse parking sensors.Ford says the biggest customer boost comes on the G6E Turbo, which has copped a $2755 price cut and $5500 worth of extra equipment.The price cuts continue across the Falcon ute range, where the basic XL now starts at $27,590.FALCON FGII PRICING: (previous)XT: $37,235 (was $40,290)XR6: $39,990 (was$42,990)XR6 Turbo: $46,235 (was$48,990)G6: $40,835 (was$43,390)G6E: $46,735 (was$50,390)G6E Turbo: $56,235 (was$58,990)