Pirelli 50 year history | warning: nudity
By Karla Pincott · 26 Nov 2013
Pirelli is famous for making some of the world's best tyres -- notably used as the control tyre in Formula One competition. But the brand is almost equally famous for the world's most iconic date-marker: the annual Pirelli Calendar, which this year marks half a century of publication.
Over that time, Pirelli has commissioned the world's top photographers; a string of names that reads like a Who's Who of the camera world. They include Helmut Newton, Annie Leibovitz, Norman Parkinson, Richard Avedon, Herb Ritts, Sarah Moon, Mario Testino, Patrick Demarchelier, Peter Beard, Steve McCurry, Mario Sorrenti and fashion designer Karl Lagerfeld.
Models and stars who have appeared in the pages include Sophia Loren, Sienna Miller, Naomi Campbell, Kate Moss, Cindy Crawford, Gisele Bündchen, Selma Blair, Lauren Bush, Laetitia Casta, Mila Jovovich, Doutzen Kroes, Heidi Klum, Penélope Cruz, Brittany Murphy, Julia Stiles, Karolina Kurkova, Adriana Lima, Alessandra Ambrosio, Mena Suvari, Isabeli Fontana and Hilary Swank.
Also see: 2014 Pirelli Calendar video | warning nudity
While some years have contained more nudity than others, 'The Cal' has always upheld the highest possible aesthetic and production standards, making it one of the most sought-after publications of our time. Never offered for sale, and printed only in a very limited edition, it is gifted to a highly confidential list of VIPs, with as few as 200 Calendars even making it to Australia each year.
Watch the Pirelli 50 year history video on our desktop site.
This reporter is on Twitter: @KarlaPincott