Articles by Jack Quick

Jack Quick
Production Editor

Jack Quick has proven himself as one of Australia's most prolific motoring journalists since starting in the industry in 2021. He joined the CarsGuide team in 2025 after spending four years at CarExpert in various roles.

Growing up on a farm in rural Victoria, Jack has been driving cars since before he could see over the wheel. He also gained plenty of experience operating heavy machinery. In fact, he currently holds a Heavy Rigid license.

On the farm, Jack spent a lot of time bush-bashing in his family’s 1992 Suzuki Sierra soft-top and 1985 Holden Drover ute. This fuelled his life-long obsession with cars and was a key reason he purchased a 2020 Suzuki Jimny.

This Jimny is now living out its days on the family farm and Jack currently drives a 2025 Renault Duster.

You can find Jack on LinkedIn and Instagram.

Expertise

  • Heavy vehicles
  • Off-road

Education

  • Bachelor of Arts (Photography and Journalism) | Deakin University | 2017-2021

Featured Publications

Ford boss teases cheap new ute
By Jack Quick · 03 Sep 2026
Ford CEO Jim Farley has shared some official images on social media of the forthcoming Fathom electric ute ahead of its proper reveal in 2027. The pictures show two prototype examples of the Ford Fathom with heavy camouflage. This isn’t the first time we’ve seen prototype examples of the Fathom. An uncamouflaged version of the Fathom was reportedly shown off at a dealer event in the US last month. Pre-orders for this new Ford electric ute are set to open in the US in early 2027 and at this stage it’s unclear if right-hand drive production is on the cards, but there is a strong hint it may come Down Under. The Ford Fathom is the first vehicle to be built on the US carmaker’s new Universal EV platform. It’s a modular architecture and a series of new vehicles will be based on it. Ford has confirmed the Fathom will have a starting price of US$28,350 (~A$39,500), before on-road costs, for the standard-range battery in the US. This confirms Ford is planning to offer multiple battery configurations. The Fathom’s starting price is virtually identical to the Maverick hybrid ute in the US. The US carmaker has also confirmed all versions of the Fathom will come with the following: Five seats Vehicle-to-load (V2L) capability Cargo bed Frunk Large central touchscreen Apple Maps integration Apple CarPlay and Android Auto BlueCruise semi-autonomous driving capability At this stage Ford hasn’t publicly revealed the exterior or interior design of the Fathom, however an uncamouflaged example has reportedly been shown to US dealers. The camouflaged prototype is notably smaller than the Ranger and more on par with the Maverick for size. There’s a boxy silhouette with slab sides and a stubby glasshouse. It also appears the charge port is on the front. No official details regarding the tub dimensions, payload, towing capacity, battery capacities, range, power or torque have been confirmed yet. At this stage Ford hasn’t confirmed whether the Fathom will be produced in right-hand drive. The US carmaker has previously confirmed however that its Universal EV platform is capable of right-hand drive. Ford has trademarked the Fathom name in Australia to use on "motor vehicles, namely, gasoline and electric automobiles, pick-up trucks, vans, sport utility vehicles and their structural parts". This leaves the door open to an arrival in the future, however it’s not a confirmation as many carmakers trademark names they use so other carmakers don’t use them. As it currently stands Ford doesn’t offer any electric ute in Australia. The now-defunct F-150 Lightning was never officially offered through local Ford dealers, though some were imported and remanufactured to right-hand drive by third parties. If the Ford Fathom does come to Australia it will become a rival to the KGM Musso EV, which is also built on a monocoque platform, rather than a tougher body-on-frame architecture, like the Ranger.
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Geely uncovers Toyota RAV4 family SUV rival
By Jack Quick · 03 Sep 2026
Geely is set to reveal two new SUV models at the forthcoming Sydney Everything Electric show from September 18 to 20. Both of these two new Geely SUV models are set to launch in Australia during 2027. They will be shown alongside the existing EX5 and Starray EM-i SUVs, EX2 hatchback, as well as the forthcoming Emgrand L EM-i plug-in hybrid (PHEV) sedan. The latter vehicle is set to launch in Australia in the first half of 2027 and will be a key rival to the likes of the Toyota Camry and BYD Seal 6. At this stage Geely hasn’t officially confirmed what new SUV models it will display at the Sydney Everything Electric show. The Chinese carmaker previously showed the flagship M9 PHEV SUV at the Melbourne Motor Show in April. However, it’s unclear whether this is one of the new SUV models it plans to launch locally. Geely offers a sprawling number of SUVs in its global portfolio, including the Galaxy M7, Galaxy Cruiser 700/Battleship and Monjaro, among others. The announcement of Geely revealing two new Australian-bound SUVs follows an international roll-out of the aforementioned Monjaro. The Geely Monjaro is the export market version of the Xingyue L in China. It’s already offered in markets like Latin America, Russia and the Middle East, but recently launched in Egypt as a PHEV offering. The Monjaro is also already offered in Vietnam, which is notably a right-hand-drive market, like Australia. It’s a petrol-only offering in that market though. Globally the Monjaro is available in a series of pure-petrol, hybrid and PHEV powertrains. A rebadged Renault version of this SUV, dubbed the Grand Koleos, is produced and offered in South Korea. Geely’s namesake brand relaunched in Australia 2025 after a brief flirtation in Western Australia during 2010. The first Geely model offered in Australia this time was the EX5 electric mid-size SUV, followed by the Starray EM-i PHEV SUV and most recently the EX2 small electric hatchback. Until the end of August a total of 19,159 Geely vehicles were sold, which is up 600.3 per cent year-on-year. In fact during the month of August the brand sold a total of 4504 vehicles, making it the 10th best-selling brand.
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Popular luxury EV's big transformation
By Jack Quick · 02 Sep 2026
The Polestar 4 has officially been revealed in its new SUV body style ahead of its Australian arrival in the fourth quarter of 2026. Compared to the existing ‘coupe’ model, this new Polestar 4 SUV most notably gains a longer roofline with a more upright tailgate. There’s also a proper rear window. As a result of these changes there is slightly more second-row headroom and extra cargo capacity. With the rear seats upright there is up to 655L of boot space, expanding out to 1665L with them folded. Additionally there are full-length roof rails that allow for a dynamic roof load capacity of 100kg. Polestar claims it only needed 48 new parts to create this new SUV body style and the rest of the existing car remains largely untouched. All Australian-specification examples of the 2026 Polestar 4 SUV are set to be manufactured in South Korea, unlike the coupe body style which will remain in production in China. Two variants are set to be offered and they are priced as follows: Polestar 4 SUV Rear motor: $73,900 Polestar 4 SUV Dual motor: $81,750 All above prices are before on-road costs These new SUV versions of the Polestar 4 are $4600 more affordable than their coupe body style counterparts. A series of option extras are available and they are priced as follows: Comfort pack: $1200 Plus pack: $6500 Nappa upgrade (requires Plus pack): $6100 for Zinc, $5700 for Charcoal Performance pack (requires Dual motor with Plus pack): $7200 22kW AC charging: $900 Tailored knit in Mist with Zinc deco: $1400 Electrochromic glass roof: $1000 Digital rear-view mirror: $1000 Privacy glass on rear-side windows: $700 Electric retractable towbar: $4070 The Polestar 4 SUV is built on the same SEA architecture as its coupe counterpart, plus there is still a choice of two all-electric powertrains. The Rear motor version is powered by a single, rear-mounted electric motor that produces 200kW and 343Nm. Enough to send it from 0-100km/h in 7.3 seconds. The Dual motor version, on the other hand, features a dual-motor, all-wheel drive set-up with a total system output of 400kW and 686Nm. Enough for a 0-100km/h sprint in 3.9 seconds. All SUV variants come with a 100kWh battery pack. The Rear motor is claimed to offer 630km of WLTP-claimed range, whereas the Dual motor is claimed to offer 600km of WLTP-claimed range. This is an increase of 10km over the coupe counterparts. All versions of the Polestar 4 SUV offer vehicle-to-load (V2L) functionality, like its coupe counterpart. Using the charging port with a certified charging adaptor, the V2L system can deliver up to 3.3kW of power. It can be used to power household appliances, camping equipment or any other powered electronic device. Additionally there’s a new ‘Camping’ mode that allows the climate control to remain active when parked. It also allows you to use the screens, ambient lighting, V2L port, as well as the USB-C and 12V outlets. Like the coupe version, there is a digital instrument cluster and a landscape-oriented touchscreen multimedia system. Both operate on Google Built-in with Google Gemini functionality.
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Hybrid SUV coming to US sooner than planned
By Jack Quick · 01 Sep 2026
Nissan is reportedly fast tracking the development of its new-generation X-Trail in order to claw back declining sales. As reported by Automotive News, this new mid-size SUV from the Japanese carmaker is set to launch in the US badged as the Rogue in November 2026. It was previously set to arrive in mid-2027. At launch a single, high-spec trim with the e-Power hybrid powertrain will reportedly be offered in the US. More variants, including versions with a standard petrol engine, will follow at a later date. This specific trim level has reportedly been strategically selected for volume and margin, however stock is expected to be slim. Nissan is set to initially import US-spec versions of the X-Trail/Rogue from Japan. This means these examples will attract tariffs in the US. However, the Japanese carmaker is reportedly set to begin domestic production of the petrol-powered variants at its US production facility in Tennessee in mid-2027. Domestic production of the e-Power hybrid variants is planned for early 2028. For reference, all Australian-specification versions of the new-generation Nissan X-Trail will come from Japan. Although the US launch of the new-generation X-Trail/Rogue has been fast tracked to November, it appears the Australian launch timing remains unchanged for now. CarsGuide understands the new-generation X-Trail will launch in Australia in late 2027. The Japanese carmaker is still rolling out versions of the outgoing X-Trail in Australia. There are new, two-wheel drive X-Trail e-Power hybrid variants coming in Australia, as well as a tough-looking Rock Creek trim level. Nissan revealed the new-generation X-Trail earlier in 2026 and it’s based on an iteration of the Renault-Nissan Mitsubishi Alliance CMF-CD platform that underpins the current model. Despite the carryover architecture, Nissan claims it reworked the structure and it’s much stiffer than before. Additionally it has completely reworked the suspension system with a wider track width. Under the bonnet is a new-generation e-Power hybrid that’s claimed to be quieter, smoother and more fuel efficient than the current version. A pure petrol powertrain will be offered globally, though it’s unclear whether it’ll be offered in Australia. It appears the glasshouse has carried over but with new body cladding and styling. At this stage the interior design hasn’t been revealed.
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Big win for plug-in hybrid shoppers
By Jack Quick · 01 Sep 2026
Audi has introduced the plug-in hybrid (PHEV) version of its new-generation Q5 mid-size SUV in Australia and it’s claiming it will be more popular than ever. The German carmaker is expecting the new e-hybrid PHEV versions to make up to 40 per cent of the overall Q5 sales mix. Audi claims the previous-generation Q5 PHEV initially made up 10 per cent of the sales mix, but it then grew to around 20 per cent by the end of its lifecycle. This new-generation Q5 e-hybrid has launched much earlier in the lifecycle than the previous version, which was towards the end of its run. The Audi Q5 e-hybrid is the company’s PHEV version of the mid-size SUV. It’s available in both the SUV and ‘coupe’ SUV Sportback body styles. Power comes from a familiar 2.0-litre turbocharged four-cylinder petrol engine with an electric motor. Total system outputs are 270kW and 500Nm, which is unchanged from the previous-generation model. What has changed however is there’s a larger 25.9kWh lithium-ion battery pack that allows for up to 88km of WLTP-claimed electric range. AC charging has also been upped from 7.2kW to 11kW, but fully charging the battery still takes 2.5 hours due to its larger size. There are now DC fast-charging capabilities. The 2026 Audi Q5 SUV e-hybrid is priced from $96,818, before on-road costs, whereas the Q5 Sportback e-hybrid is $3500 more at $100,318 before on-road costs. This brings price parity with the recently introduced Q5 TFSI quattro 200kW variants. It follows a similar structure Audi introduced when it launched the A5 e-hybrid last year. The previous-generation Q5 PHEV was around $17,000 more expensive than the equivalent petrol-only model. It was also more expensive brand new than the current, new-generation model. As part of Audi’s electrification strategy, it plans to offer combustion (ICE), PHEV and battery electric vehicle (BEV) options in key segments it competes in. With mid-size SUVs, for example, it has the regular Q5 and Q5 Sportback, the Q5 e-hybrid, as well as the Q6 e-tron and SQ6 e-tron, respectively. The German carmaker is still scaling this strategy but other PHEV models it currently offers are the A5 e-hybrid, Q8 TFSI e, as well as the forthcoming RS5. The smaller Q3 e-hybrid is also under evaluation for an Australian launch. In addition to the Q6 e-tron and SQ6 e-tron, Audi offers a number of other BEV models locally, including the Q4 e-tron and e-tron GT.
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Deluxe new anti-SUV takes shape
By Jack Quick · 30 Aug 2026
Volvo is reportedly working on a next-generation version of its plug-in hybrid (PHEV) technology and it’s understood it will be applied to a series of vehicles. While it’s virtually guaranteed that this new Volvo PHEV system will make its way into a number of SUVs, new information indicates that it may power a successor to the S60 sedan. Tentatively dubbed the S70, a heavily camouflaged prototype has been spied in China. It’s understood to be based on the Lynk & Co 10. Official details are few and far between for now, but it’s understood it could be revealed before the end of 2026 and may initially be for the Chinese market, like the XC70 SUV. Based on this, digital artist Sugar Design has whipped up some renders of this forthcoming PHEV sedan. The digital renders of the forthcoming, so-called Volvo S70 show it has some design similarities with the XC70 PHEV SUV. There’s a faux front grille, large diamond-cut alloy wheels, flush door handles, as well as an elliptical tail-light design. Another notable design point is the LiDAR mounted on the roof which indicates that the car may have some level of semi-autonomous driving capabilities. No renders of the interior have been made yet, however a spied prototype showed it will have a central roller and button cluster like the new XC70, EX60 and ES90. At this stage we’ve only seen a sedan version of this forthcoming Volvo, however Sugar Design has mocked up what a wagon counterpart would look like. Tentatively dubbed the V70, it looks virtually identical to the S70 renders, but has a longer roofline, as well as a more upright tailgate and tail-lights that look more like the XC70. It’s unclear whether Volvo actually intends to produce a wagon version of the forthcoming S70. If it does, it could be a successor to the V60 which was axed during 2025. No official details about what may power the Volvo S70 and V70 have been confirmed yet, however PHEV power is likely. Given reports have indicated that the Lynk & Co 10 may form the basis of these cars, this potentially points to what may be on offer. The Lynk & Co 10 is powered by a PHEV set-up combining a 1.5-litre turbocharged four-cylinder petrol engine with two electric motors. Total system output is 390kW. The electric motors are fed by either an 18.4kWh or 38.2kWh lithium iron phosphate (LFP) battery pack, allowing up to 100km or 192km of CLTC claimed electric range, respectively. It’s understood that the forthcoming Volvo S70 sedan could be revealed before the end of 2026. Like the Volvo XC70, it’s expected the S70 will likely be aimed primarily at the Chinese market where sedans are still popular. However, export markets may be on the cards. While the S70 seems closer to production reality, it’s unclear whether Volvo actually plans to produce a wagon counterpart. No spied prototypes have been caught yet. If Volvo does plan to launch a new electrified sedan and wagon, the pair would form as successors to the S60 and V60.
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BYD's new ute revealed
By Jack Quick · 28 Aug 2026
BYD has officially revealed a new ute in Brazil that’s more lifestyle-oriented than the body-on-frame Shark 6. Dubbed the BYD Mako, this new ute is based on the Sealion 6 plug-in hybrid (PHEV) SUV, which has a more passenger-oriented monocoque platform. This therefore makes it a rival to the likes of the Ford Maverick and Hyundai Santa Cruz. It’ll also form as a rival to Toyota’s forthcoming Corolla Cross-based ute. Given this car was unveiled in Brazil, it seems the target market for this new ute is Latin America. It’s unclear if it will be offered in any other markets. “The Shark 6 is well accepted in this market and the lineup is pretty strong right now following the recent introduction of the Shark 6 Dynamic Cab Chassis and 2.0-litre Performance pickup. We’re pretty happy with that for now,” said a BYD Australia spokesperson. “But sure, we are always looking at what might be available, then assess whether it may fill a gap in our line-up and if there would be sufficient customer demand to make a business case work.” The BYD Mako is the Chinese carmaker’s second ute it currently offers, slotting underneath the top-selling Shark 6. According to previous reports, it features a plug-in hybrid (PHEV) powertrain marrying together a 1.5-litre four-cylinder engine with an electric motor. Total system outputs are 166kW and 400Nm. It’s understood that initial versions of the Mako will only be front-wheel drive, however it’s expected BYD will launch an all-wheel drive version at a later date. Interestingly the Mako retains a multi-link rear suspension set-up, like the Sealion 6, but it’s claimed to have reinforced springs and shock absorbers. This type of suspension set-up typically doesn’t offer as much payload as leaf-sprung utes. At this stage now payload or towing capacity figures have been detailed. The BYD Mako that was shown off in Brazil appears to still be in prototype guise. On the outside it looks rather similar to the Sealion 6, especially on the front half, but there’s a slightly different grille set-up, more aggressive roof rails and different 18-inch alloy wheels. The rear is where things make a sharp departure from the Sealion 6. There’s a large tub with a full-width LED lightbar for the tail-lights, BYD embossing on the tailgate, as well as a soft tonneau cover. Inside the prototype nature of this ute is even more prominent due to the series of kill switches, monitoring equipment and black tape to conceal design details. However, it looks virtually identical to the Sealion 6. This means there is a digital instrument cluster, 15.6-inch touchscreen multimedia system, as well as a small amount of physical buttons and switches on the centre console. At this stage BYD Australia hasn’t officially confirmed whether the Mako ute is coming to Australia. Despite this, BYD’s most senior executive recently promised a new model designed for Australia would launch during 2026. It’s unclear whether this is referring to the Mako or another vehicle. "We have another special model, just for Australian customers," Liu Xueliang, Group Vice President of BYD and General Manager of BYD Asia-Pacific Auto Sales Division Liu told CarsGuide. Chief Operating Officer of BYD Australia Stephen Collins was pressed for more information, but would only say that the brand will “have more to say about that later in the year”. The larger, body-on-frame BYD Shark 6 has been a runaway sales success in Australia. So far in 2026 a total of 10,709 examples have been sold.
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Hyundai's game-changing new SUV confirmed
By Jack Quick · 27 Aug 2026
Hyundai has officially confirmed the first models that will receive its new range-extender (REEV) hybrid powertrain technology. The Hyundai Santa Fe and Genesis GV70 will be the first models. They both will launch in global markets from the first half of 2027. Hyundai has confirmed that REEVs are coming to Australia, but it won’t confirm an exact timeline or which models yet. REEV hybrids have a petrol engine but they don’t directly power the wheels. They instead act as a generator to charge up the high-voltage battery pack. This means all the driving power is done by electric motors, like an electric vehicle (EV). Hyundai has confirmed its Santa Fe REEV is launching in global markets in the first half of 2027. It’s unclear if or when it will come to Australia. The South Korean carmaker will manufacture this new REEV version of the Santa Fe in the US at its Hyundai Motor Manufacturing Alabama plant. It already produces standard petrol and series-parallel hybrid versions of the Santa Fe for the USA. Few details regarding the Santa Fe REEV’s powertrain have been confirmed yet. It will have a dual-electric motor set-up, likely meaning one on each axle and all-wheel drive. It’s unclear which petrol engine it’ll have. There’s also a new ‘high-performance’ battery, which has been designed in-house, allowing for a total range of over 965km. Hyundai has been readying a facelift for the Santa Fe for a while now following the middling feedback to the exterior design and this new REEV powertrain may launch in conjunction with it. Following Genesis launching the GV80 Hybrid, which has a parallel hybrid set-up, the GV70 REEV will be the brand’s first range-extender hybrid when it launches in early 2027. Few details about the GV70 REEV’s powertrain are confirmed yet, however it will feature an in-house designed ‘high-performance’ battery pack, like the Santa Fe REEV. Genesis claims the GV70 REEV will offer a total range of over 1030km. This new powertrain option for the GV70 will add to the standard petrol and all-electric configurations. The confirmation of these new REEV models were announced as part of Hyundai’s latest Investor Day. The South Korean carmaker plans to launch over 100 new vehicles across its Hyundai and Genesis brands by 2030. The Santa Fe REEV and GV70 REEV are just two of these models. Other highlights include the new-generation Tucson, a series of body-on-frame vehicles, new EVs and a number of vehicles especially for the Chinese market, like the Ioniq V. Among the other things confirmed at the event, another key point is Hyundai plans to launch a new ‘high-volume performance’ segment by 2030 to sit between N and N Line. It will apparently feature carryover powertrain and parts from Hyundai N, with a focus on value features for daily high-performance driving.
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Audi fine tunes its Aussie line-up
By Jack Quick · 27 Aug 2026
Audi has introduced a series of updates for model year 2026 (MY26) to the A5 and S5 liftback and wagon, as well as the Q5 and Q6 e-tron SUVs. All models now receive physical scroll wheels on the steering wheel with haptic feedback. These replace the touch-sensitive sliders. Additionally there’s a new-generation multimedia software with new digital instrument cluster views and enhanced functionality thanks to an app store, upgraded USBs, as well as the capability to connect to headsets and game controllers via bluetooth. On the safety front, all MY26 Audi A5, S5, Q5 and Q6 e-tron variants receive a new long-range radar, as well as the inclusion of active lane-keep assist and a lane-change assist. Audi claims this has been optimised for Australian conditions. Audi S5 variants also receive a new ‘dynamic plus’ drive mode that allows for controlled oversteering by altering the stability control, torque distribution, brake torque vectoring, and the engine and transmission calibration. The S5 also receives a factory-fitted dashcam, as well as enhanced parking features including trained parking, a reverse assistant, kerb protection and a car wash mode. The 10.9-inch passenger touchscreen is now added via the optional Premium package for the A5 e-hybrid. It was previously a standalone optional extra. Before on-road costs pricing for the 2026 Audi A5/S5 line-up is as follows: A5 Sedan e-hybrid quattro 270kW S line: $89,900 A5 Sedan TFSI 150kW S line: $81,127 A5 Avant e-hybrid quattro 270kW S line: $92,818 A5 Sedan TFSI quattro 200kW S line: $89,827 A5 Avant TFSI quattro 200kW S line: $92,827 S5 Sedan: $116,827 S5 Avant: $119,827 After an initial batch of MY25 Q5 e-hybrid plug-in hybrid (PHEV) examples arriving in Australia, supply of the updated MY26 examples are now fully on tap. The Q5 is still available in TFSI 150kW, TDI 150kW quattro, TFSI 200kW quattro, e-hybrid 270kW, as well as the flagship SQ5 variants. Both SUV and Sportback ‘coupe’ SUV body styles remain on offer. Beyond the new multimedia and active safety updates, the optional 10.9-inch passenger touchscreen has been moved from the Tech Pro to the Premium package. Additionally, the Tech Pro package gains additional parking functions like trained parking, a reverse assistant, kerb protection and a car wash mode. A dashcam now comes standard on SQ5 variants. Before on-road costs pricing for the 2026 Audi Q5/SQ5 line-up is as follows: Q5 SUV TFSI 150kW: $83,627 Q5 Sportback TFSI 150kW: $87,127 Q5 SUV TDI 150kW quattro: $89,727 Q5 SUV TDI 150kW quattro sport: $96,227 Q5 SUV e-hybrid 270kW: $98,018 Q5 SUV TFSI 200kW quattro sport: $98,027 Q5 Sportback TDI 150kW quattro sport: $99,727 Q5 Sportback TFSI 200kW quattro sport: $101,527 SQ5 SUV sport: $110,027 SQ5 Sportback sport: $113,527 SQ5 SUV: $126,027 SQ5 Sportback: $129,527 For MY26 Audi has discontinued the mid-spec Q6 e-tron Performance trim, leaving only the entry-level Q6 e-tron and flagship SQ6 e-tron variants. Both are offered in SUV and Sportback ‘coupe’ SUV body styles. Range is claimed to have been "optimised" for all variants, plus there’s "optimised" regenerative braking, the addition of one-pedal driving, as well as additional charging information. The entry-level Q6 e-tron trims now get frequency selective comfort suspension as standard. This car previously had passive dampers. A dashcam comes as standard on all variants, plus there are additional modes for the augmented reality head-up display. Before on-road costs pricing for the 2026 Audi Q6 e-tron/SQ6 e-tron line-up is as follows: Q6 e-tron SUV: $101,017 Q6 e-tron Sportback: $101,017 SQ6 e-tron SUV: $152,517.81 SQ6 e-tron Sportback: $157,517
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New Chinese car brand crumbles
By Jack Quick · 26 Aug 2026
Chinese appliance and electronics company Dreame is abandoning its electric car business only a year after it announced it. As reported by Car News China, the automotive division of Dreame at its peak employed around 1000 people. However, over the last few months there have reportedly been a steady number of layoffs. Internal sources reportedly suggest that Dreame’s car business was more about marketing and fundraising for the brand, rather than actual manufacturing ambitions. They reportedly also claimed the company was required to secure funding before research and development (R&D) budgets were allocated. Additionally one former employee reportedly noted Dreame used high salaries and inflated titles to draw and poach talent from established carmakers. "As part of a broader strategic refocus, Dreame has restructured its automotive activities and moved relevant technology, research and resources away from a standalone commercial rollout," said a Dreame Australia spokesperson. "This reflects a decision to concentrate investment and resources on the areas where Dreame sees the strongest opportunities for sustainable growth and innovation. "Dreame has great respect for the complexity of the automotive industry. While we remain proud of the technologies and concepts explored through the automotive program, we believe focusing our resources on our established and emerging technology categories is the right decision for the business at this stage. "Dreame's global strategy is centred on four core pillars: smart home, outdoor and garden, smart mobility, and embodied AI. "For Australia and New Zealand, this change does not impact Dreame's existing operations, retail partnerships or product roadmap across its core home technology categories. Our ANZ business continues to grow, and we remain committed to investing in the products, people and partnerships that have established Dreame as a leading technology brand in the region. "Innovation remains fundamental to Dreame, but so does making disciplined decisions about where we focus our resources. Our priority is continuing to develop technology that delivers meaningful value to consumers and supports Dreame's long-term growth." Dreame first announced its car business back in August 2025. It had shown a single electric hypercar concept, the Nebula Next 01 concept, even in Australia. The Chinese brand had plans to launch in Australia within 12 to 18 months and it would be the first right-hand-drive market for the company. Initially Dreame was launching a “family” of electric SUVs, as well as potentially an electric passenger car (sedan or hatchback). Few official details about these Dreame EVs are known, but they were set to feature the brand’s solid-state battery technology. This would have been a world-first if it came to fruition. Dreame is a Chinese appliance and electronics company that was founded in 2017 and currently sells a range of robotic and stick vacuum cleaners, among other beauty care and technological gadgets in Australia. It’s similar to Xiaomi, which started as a technology company. However, unlike Dreame, Xiaomi actually produces cars. Dreame isn’t the first vacuum cleaner company to abandon car production plans. British vacuum cleaner company Dyson famously abandoned its plans back in 2019. With Dreame reportedly abandoning its car business, it’s now focusing on its core business lines, including vacuum cleaners, robotic lawnmowers, two-wheeled EVs, as well as its ‘Magic Atom’ robots. Despite reportedly abandoning its car business, Dreame is still planning an initial public offering (IPO) in Hong Kong.
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