Chad Reed the one to watch
By Craig Duff · 05 Nov 2008
Forget about being caught in the car headlights; this is like being subjected to scrutiny from the Hubble telescope.
It's a trait the quietly spoken 26-year-old supercross racer shares with fellow riders Casey Stoner and Mick Doohan and reflects a level of concentration few can muster.
That concentration has already earned Reed two American Motorcycle Association supercross titles, the respect of his peers and a tidy $25 million in the bank, according to the latest Business Review Weekly rich list.
Reed sees the money as a by-product of his competitiveness.
"I'm not gonna lie and say I don't want it," he says of the financial rewards that come with being the best in the US, "but I don't race for it, it comes with the race."
That said, Reed wryly admits you soon adjust to the lifestyle.
"I've sold the (private) jet," he laughs. "I found I was leaving home later and later - pushing the envelope - because you know the plane's not going to leave without you.
"The money's great when it can help with experiences. I flew my mum and dad out when I won the championship this year and turned it on - first class all the way.
"They were blown away and that's what makes having the cash worthwhile."
Reed still splashes out on himself occasionally, as evidenced by the new Maserati Gran Turismo S garaged at his house in Tampa, Florida, but he sees money as a means to an end.
And there's no end to his ambitions.
Having conquered the US, he's returned home to impress Australians with the supercross spectacle.
Being Reed, he's not doing things by halves.
He and partner Mike Porra have invested $5 million to transform the national supercross title into Super X, a seven-round series tailored to provide non-stop action.
The traditional 20-lap final has been overhauled with formats like man-on-man, super sprints and survival designed to provide quicker, more intense racing that appeals to fans and television producers.
The riders are catered for with $200,000 in prizemoney - three times as much as previous years - and they get a chance to race against Reed himself.
Reed says he's been working on the Super X deal virtually since the day "I packed up two suitcases and my girlfriend and left home at 18 to race overseas".
The girlfriend is now his wife, Ellie, and Super X is a reality, but it's only the first steps.
"I've been working on this for years," Reed says, so matter-of-factly you .
"It's a win-win. We've got great riders in Australia and I'm bringing in proper US-style tracks and hopefully a few US riders will come back with me next year.
"That's going to lift the local level and give more young guys an idea of how well they go and hopefully get a few more of them racing overseas."
"The worst part about Super X is every time I come home it's harder to go back. Now we've got an apartment at Newcastle overlooking the beach and Ellie's loving it, so it's a tough place to be," he jokes.
Strip away the helmet, boots and body armour and Reed is as much savvy businessman as street-smart supercrosser. Shirts and caps emblazoned with his No. 22 are must-have merchandise for fans - and a recurring revenue stream for sponsors.
Suzuki Australia motorcycles general manager Perry Morison confirms Reed is a professional on and off the track.
"In our dealings with Chad he's been terrific," Morison says.
"He's the complete package - he's smart, speaks well and actively promotes the brand."
Like Stoner, Doohan and any top motorbike rider, being the "complete package" involves riding through pain.
Reed's career is littered with broken bones, but he considers a crash in April as one of the defining moments.
He was leading the championship when a fall in practice for the Detroit round left him in agony and vomiting blood. Surgeons diagnosed a broken shoulderblade and bruised lung.
Reed ignored the medical advice, discharged himself from hospital and returned to the stadium to race.
He finished 12th, but minimised the inroads into his championship lead.
So impressive was the feat that some doubted he'd done it and Reed had to endure whispers he wasn't as badly hurt as he'd claimed.
"I was proud of the fact I got back on the bike that day - I was pretty busted up," he says.
"But the championship was at stake and you do whatever you have to do to to win it.
For sure some people questioned how badly I was hurt, saying I shouldn't have been able to ride, but
TALENT ON TAP
Whatever's in the water in the New South Wales country town of Kurri Kurri should be our latest export. International racers Chad Reed, Casey Stoner and Broc Parkes all hail from the Hunter Valley area, but Reed's at a loss to explain how the small community continues to produce such a disproportionate number of motorcycling superstars.
"I can remember catching the bus with Casey," Reed says.
"And I raced against Broc in the juniors. It's a country area and most of the kids had bikes, so we were always racing, but I can't explain why we got so good.
"I was on bikes from the time I could reach the bars and I think they were too, so we all kinda grew up riding.
"But there's plenty of kids who do that without going on like we have, so it's just one of those things."
SUPER MEN
For the uninitiated - and Chad Reed aims to ensure there's few of those - a supercross track is a man-made series of spine-shattering stutter-bumps and huge jumps connected by 180-degree corners, usually purpose-built in a stadium.
It's a brutal ballet on bikes, with the machines spending almost as much time off the ground as on it.
When it all goes right and bike, suspension and rider work together, it looks so spectacular it's almost choreographed.
Get it wrong and it all comes crashing down - literally. Momentum catapults you into the compacted earth that constitutes the track - collarbones are a common victim. Survive that and you still have to avoid the oncoming pack - and it's hard for them to dodge when they're in mid-air.