Articles by Byron Mathioudakis

Byron Mathioudakis
Contributing Journalist

Byron Mathioudakis connected with cars right from the start.

His earliest memory is a dream of him driving an Austin A30. Soon after, Byron fell in love with movies watching Duel (1971) where a Valiant sedan takes on a murderous Peterbilt truck. Meanwhile, at Tottenham Primary, teacher Mr Chitty prised opened his world with Wheels magazines, later leading him to perform a one-person musical about the then-new Ford XD Falcon. Everyone thought he was strange.

Eager to keep his car passion separate from work, he graduated from Advertising at RMIT, but wasn’t happy in that industry, so did the ‘90s Gen X thing of back-packing, with stints in hospitality, exploring his love of music working in a record store, tending bar, acting, dancing, modelling and even being a singing telegram, thankfully in faraway Canada.

His eventual YouTube debut happened as an extra in a Violetine video of that era, You Know.

Anyway, by 28, Byron realised he wanted to write about cars and nothing else, and on the eve of his 30th, landed a job at John Mellor’s Australian Automotive Business, a predecessor to GoAuto, where he still feels he belongs after four decades, breaking through with an unsolicited road test of his mother’s Peugeot 306.

Going freelance in 1999, he worked at the long-defunct eauto.com.au (it’s still on Wayback Machine), then picked up a gig at Wheels magazine, citing 11 years of Car of the Year judging as a life-changing employment experience. Among scores of amazing people, it was there he became great friends with Peter Robinson, the editor of that first car magazine he devoured back in ’77. Do meet your heroes.

In 2020, Byron started at CarsGuide, where he is a Contributing Journalist to this day. Other regular media outlets he writes for include the RAC WA and Australian Plumbing Industry Magazine.

Note: though Byron has many old cars he loves, he has never owned an Austin A30, Valiant, XD Falcon or Peugeot 306. To paraphrase Bjork, to do so may break the charm.

You can find Byron on LinkedIn.

Education

  • Associate Diploma in Advertising, RMIT | 1987-1990

Awards

  • 2024 Newspress Australia Road Tester of the Year

Featured Publications

Cadillac is back and here's what to expect
By Byron Mathioudakis · 02 Dec 2023
General Motors (GM) is back in a big way in Australia, and there’s more to come.
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Why Cadillac stands a chance of succeeding
By Byron Mathioudakis · 28 Nov 2023
Cadillac is officially returning to Australia next year.
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Why these GM EVs might have saved Holden
By Byron Mathioudakis · 25 Nov 2023
Could a pair of advanced General Motors midsized SUV electric vehicles (EVs) have given Holden an effective one-two right-hook against the Tesla Model Y if it had held on for three more years?
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Will no AEB end the 2024 Suzuki Ignis in Oz?
By Byron Mathioudakis · 21 Nov 2023
Speculation is growing that Suzuki may discontinue the Ignis range in Australia in the near future, eliminating the cheapest new SUV on sale in the process.
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Toyota Crown turns into Subaru Outback rival
By Byron Mathioudakis · 19 Nov 2023
Toyota has revealed yet another member to the Crown family reboot, as it attempts to shore up the world's last remaining large sedan and wagon buyers who refuse to step up to SUVs.
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2025 Cadillac Lyriq confirmed for Australia
By Byron Mathioudakis · 15 Nov 2023
General Motors (GM) will finally return to Australia with factory-built and right-hand-drive-engineered SUVs for the first time since the demise of Holden in 2020, starting with the Cadillac Lyriq electric vehicle (EV).
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2024 Toyota Prius: will it come to Australia?
By Byron Mathioudakis · 12 Nov 2023
Will the Toyota Prius return to Australia after all? Late last month, Toyota in the United Kingdom announced that it would reverse an earlier decision made last year to axe the series, by reinstating the pioneering petrol-electric hybrid to its model line-up.
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Toyota bZ4X 2024 review
By Byron Mathioudakis · 09 Nov 2023
Has waiting for the improved 2024 Toyota bZ4X been worth it for Australians? Definitely, given its better cold-weather real-world range. Otherwise, it's much the same as the model sold elsewhere since 2022, meaning handsome styling, a roomy interior, an attractive and user-friendly dashboard, plenty of practicality and smooth, strong acceleration. Plus, this EV can go really off-road, too!
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Is Toyota right in holding back EVs in Oz?
By Byron Mathioudakis · 06 Nov 2023
Toyota, it seems, has raised a ruckus over its electric vehicle (EV) policy in Australia this week, criticised in some quarters for dragging its feet on EV availability and consequently – as the biggest carmaker – deliberately slowing down their uptake.Of the 12 best-selling brands in Australia year-to-date, Toyota joins the bottom performers Subaru, Isuzu Ute and Volkswagen in failing to offer an EV at any time in this market.Additionally, the local launch of the company’s long-promised bZ4X electric SUV is months if not years behind original expectations, while arch rival Nissan is preparing its third-generation EV with the competing Ariya.But is this flak fair, when considering the extensive research and development going on behind the scenes at the Japanese automotive giant?Earlier this year, Toyota announced that it is well advanced in next-generation EV batteries in conjunction with expert partners like Panasonic, due out from 2026 that will likely lead the industry globally in terms of range, charging speeds, quality, reliability, durability and – most vitally – improved affordability.Expected to use the much-vaunted solid-state battery tech that reportedly employ far-fewer precious earth resources like lithium-ion, these EVs are promising distances of up to 1000km between refills, and with recharges taking a fraction of the time while costing upwards of 20 per cent less than today’s equivalents.Plus, before then, two more Toyota EVs based on the new bZ4X will be launched in Australia, with the bZ3 sedan likely to be one, while after that, a raft of them will come brandishing the fresh battery tech and architecture, as strongly hinted by the Japan Mobility Show concepts such as the LandCruiser Se EV, EPU dual-cab ute, FT-SE sports car and FT-3E medium-sized SUV/crossover. All are electric.This is game-changing stuff. But 2026 is three years away (and longer if past form bringing vehicles to this market in a timely manner is any indication), while increasingly more Australians want an EV now.Yet there-in lies the problem, according to Toyota Australia Vice President Sales, Marketing and Franchise Operations, Sean Hanley, since even today’s better batteries that provide 500km-plus of range are just not good enough for most Australians, many who require their vehicles for long-distance driving and/or towing capabilities – and especially those who live in rural and/or remote areas.“The technology is just not there yet,” Hanley said, speaking to Australian journalists at the Japan Mobility Show in Tokyo last month.“We know battery EVs like the bZ4X will play an increasingly important role in cutting carbon. But we also know it will take many years before we have enough battery material and renewable energy to support mass adoption of (battery) EVs.”Suggesting that Toyota’s biggest sales successes hinge substantially on range and convenience, Hanley rejects the notion that waiting on next-level extended battery range would only serve the few in Australia.“We would totally disagree with that,” he believes, vehemently defending Toyota’s perceived lack of urgency in bringing EVs to market.“When you look at the landscape, you look at the mining industry, the agriculture industry, when you look at the what we fondly know and respect as the “Grey Nomad” population – when you look at the lifestyle and leisure that Australians enjoy – we would say that that's a huge market.“Have a look at LandCruiser sales, have a look at HiLux sales, have a look at Prado sales, move into all of the SUVs. I'm telling you now. There's a big range of people, the silent majority of Australians who aren't necessarily speaking, who require these vehicles.“So therefore, whilst electrification is accelerating, there's no doubt about that. There is still a huge market of people that do need their 700km or 800km range, who do want to tow three and a half tonnes and do not want to have the fear of whether they're going to get home or not because there's not a battery station or a car capable, that's affordable for them.”Hanley added that EVs are just one part of what he refers to as Toyota’s “multi-pathway strategy to decarbonisation”, that starts with more efficient internal combustion engines (ICE) in various forms of electrification, including petrol-electric series-parallel hybrid as pioneered by the Prius, and plug-in hybrids (PHEV), and tops out with hydrogen-powered EVs, as per the Mirai fuel-cell EV (FCEV).“We've made our position in Australia very clear that by 2025 that 50 per cent-plus of our sales will be some form of electrification,” he reiterated.“We have a diverse strategy, as we've said, a multi-pronged approach to technology… and nothing's altered (after Toyota’s broad future EV concept rollout at the Japan Mobility Show). That could be hybrid. That could be plug-in hybrid, that could be fuel-cell electric, that could be battery EV.“And hydrogen, I still think, has a big future in our market and certainly the world.”Finally, Hanley reckons Toyota would not serve its customer base well if it put all of its electrification eggs in one basket."What you're seeing today is a car company that's not behind,” he claims. “You’re seeing a car company has put a lot of investment, a lot of research and development into electric cars.“But you're also seeing a car company that's being honest with the market, saying that not every part of the globe can do EV only. Not every part of the globe. It's a part of the solution to carbon neutrality, but it’s only one piece of the puzzle.“And if you only invest in a single way of getting to carbon neutrality, then you're essentially ignoring all the other wonderful opportunities and technologies that exist in hydrogen fuel cell, synthetic fuels, it just goes on and on and on.“So, therefore what you're seeing today is a car company that is progressive, but it's also real about its future.”Do you agree with Toyota’s take on EVs for Australia?Please let us know in the comments below.
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After Nissan Navara Warrior, what's next?
By Byron Mathioudakis · 04 Nov 2023
What’s next for the Warrior brand? After the commercial success of the Navara Warrior and positive initial reaction to the Y62 Patrol Warrior, Nissan and the vehicle engineering and niche manufacturing firm responsible for the transformation, Premcar, are investigating a number of projects to expand both the business and sub-brand.
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