Families revive van fun
By Ashlee Pleffer · 21 Apr 2007
Caravan company Geist says it is experiencing an increase in demand for family products. Geist spokesman, Wayne Moller says retirees still make up the majority of the market, but there is a shift to more family-orientated products, especially in NSW.“When we first started four years ago, we didn't have a family van, now four out of our nine products are family vans,” he says.Tourism Research Australia says large groups of travellers, including family groups, and friends and relatives travelling together, account for about 48 per cent of nights in caravan or camping accommodation, spending $2.3 billion on their trips. And it seems nostalgia has a lot to do with it.Moller says younger parents, who themselves experienced camping as children, now want to experience it with their own offspring.“Although retirees still make up three-quarters of our market, I think over the next five years we'll see a lot more younger people coming through the market who have experienced it as a child,” he says. “We're starting to shift our focus towards those people.”He says more and more people are now looking for upmarket, fully self-contained caravans, with toilets and showers and kit-chens and televisions.And while it may sound like an expensive investment, with the more affordable camper trailers starting from $8000, and vans ranging from $20,000 to $100,000, in the long run you might be better off.Joseph Calabrese and his wife Angela, were shopping at the Caravan, Camping 4WD and Holiday Supershow at Rosehill Gardens this week for a camper trailer to take on holidays.Calabrese says they used to take their two children, Daniela, 11, Mark, 9, camping in a tent, but over the past five years, have opted for a more civilised setting with a cabin.“We were paying $2000 a week to hire a cabin. That's money blown,” he says. “A camper trailer is a great investment, you can go away for two weeks, to two or three different caravan sites.”The Kellyville family is searching for a camper trailer around the $23,000 mark, which they believe is a good investment for something you can practically live in.“It's got a stove, a fridge, a queen-size bed for the adults and a double bed for the kids, and there's a large kitchen table,” Calabrese says.He believes the trailer will be great for Christmas holidays, when they go to caravan sites with extended family.Jayco spokesman Andrew Ryan says 30 to 40per cent of the company's products are aimed at families. Equipment such as bunk beds, flat-screen TVs, stereos, bigger couches, awnings and annexes are all features that families tend to look for when buying a van.“We're also noticing a trend with 30-year-olds with no kids, wanting to travel with friends,” says Ryan.The other option for families who don't have the right car to make a big trip with a camper trailer or caravan but who have the cash, is to buy a Winnebago motor home.The company has introduced a budget range which has become popular with family buyers, spokesman Max Mayo says, although “budget” still refers to a price tag of about $90,000.“I think people are discovering Australia more,” he says. “I think there's a general trend to not consider overseas, perhaps the terrorism aspects, 9-11, the Iraq War ... these changed people's views.“The option of staying in a motel or hotel is also becoming expensive for a lot of people.”Mayo says a lot more families, particularly those with young children up to the age of five, are choosing to take a trip around Australia before the children reach school age.And if the budget allows, perhaps you can spend up even bigger. At the caravan and camping show, the most expensive vehicle on display is the $639,000 Swagman, one children young and old are sure to love.And when it comes time to sell or upgrade on the caravan or motor home, industry insiders say the vehicles tend to have a very good resale value.The NSW Caravan, Camping, 4WD and Holiday Supershow is on until Sunday, 10am-6pm, at Rosehill Gardens Racecourse, James Ruse Drive, Rosehill.