The 60 new models on a mission to save 2006
By Ashlee Pleffer · 12 Aug 2006
The market has fallen by 3.1 per cent, with a total of 560,722 cars sold for the year to date. That's 103 vehicles a day less than 2005.
But Glass Information Services operations manager Chris D'Sousa says the second half of the year usually records better sales figures and he predicts the overall market will be consistent with last year, reaching its 980,000 sales target.
D'Sousa claims the introduction of new cars in the large segment will be important in giving the market the boost it needs. He says: "We expect the large car segment to be very stimulating with the new Commodore making activity for the second half of this year."
Similarly, the Toyota Aurion, scheduled to be launched in November, and the new generation of the BF Falcon, arriving in October, are also expected to contribute to a growth in the large-car segment and the overall industry.
Holden spokesman Jason Laird, while not in a position to forecast the market at this stage, hopes the large-car segment will pick up, particularly with the new VE Commodore.
"(It) will hopefully provide some stimulus in that regard," he says. "We're going to sit back and see how it goes. Obviously we've done everything possible to make sure it's going to reinvigorate the segment."
The Commodore has experienced a 26.3 per cent sales drop this year. Similarly, Ford's Falcon has also experienced a drop in sales, recording 16.5 per cent less than last year.
With the large-car segment currently the second-highest selling segment, holding 14 per cent market share, D'Sousa expects the sales of large cars to grow over coming months, with the abundance of new larger models predominantly going to fleet markets.
Toyota spokesman Mike Buttner also expects the market to be fairly strong in the second half of the year. He agrees the new, larger models, including the Commodore and Aurion, should improve the large-car segment, but warns it won't go "back to levels it historically ran at".
He says the recent launch of Toyota's Camry, popular with fleets and private buyers, should also assist in reviving the market. Buttner says the V6 Aurion will be the most powerful six-cylinder but also the most fuel-efficient.
Carmakers will also introduce new and refined vehicles in the SUV segment this year. D'Sousa believes this segment is becoming more popular as baby boomers chose their vehicles for a luxury lifestyle. The new Mitsubishi Pajero and Outlander, the Holden Captiva, the Mazda CX-7 and the Subaru Tribeca will all reach Australia before Christmas.
The highest-selling small car segment, which accounts for about 22 per cent of the market for the year to date, is also expected to continue its strong sales as fuel prices increase.
"Fuel doesn't become such a big issue for a business fleet. It's certainly a major issue for private buyers, who tend to turn towards smaller cars," D'Sousa says.
The Toyota Corolla is the most popular small car and outsold its nearest competitor by nearly two to one last month.
Updated models just released in the small segment include the new Mazda3 and Mitsubishi Colt ranges. A Colt Cabriolet will join the line up in October. Mazda spokesman Alastair Doak says the company is confident heading into the second half of the year.
"With Mazda, most vehicles are four-cylinder engines. We're not in the large-car segment and the segments we are in are still strong," he says.
Motoring and consumer groups this week predicted petrol could reach $1.80 in the next few months, the result of tensions in the Middle East and the closing of an Alaskan oil field.
And D'Sousa says if fuel prices continue to rise, it will certainly have a further impact on the large-car segment. Fuel prices will also affect the types of cars introduced this year, as diesel models become more popular.
In July alone, 1004 private passenger diesel cars were sold, compared to the 394 diesel vehicles sold in July last year.
And for the year to date, 5226 diesel cars have hit our roads. A Mazda6 diesel, Kia Sportage and Sorento diesels and the
Santa Fe diesel will also be launched before the end of the year. Peugeot will expand its 307 HDi diesel range, releasing the fuel-frugal 307 hatch and touring models with an automatic transmission. Lexus, too, will introduce a new hybrid vehicle, with the RX400 to be launched in September.
But for the rest of the year, the focus for the majority of car makers will be on larger vehicles, with only a few smaller vehicles being launched. And while medium-sized cars may record a slightly better fuel consumption than their larger counterparts, D'Sousa says the difference isn't that noticeable, saving car owners only a couple of dollars a week.
What's in store at the showrooms
New models due later this year include:
ALFA ROMEO Spider convertible in November.
AUDI Q7 4WD in September; RS 4 Avant in October; A8 4.2 FSI in October; S6 in November; S8 in December.
BMW 3 Series coupe in October; X3 small SUV facelift is due in December; Z4 coupe in October priced at $87,900 for the 3.0-litre and reaching $127,200 for the M version coupe; The M6 convertible is expected to cost $290,000-$295,000 and arrive in December.
CHRYSLER Dodge Caliber from under $25,000, this month.
CITROEN C6 in October, up to $90,000.
FERRARI 599 GTB Fiorano at the Australian International Motor Show in Sydney, priced from $650,000.
FORD BF Falcon II in October.
HOLDEN Captiva 4WD, later this year; Statesman in September.
HSV VE range later this month.
HONDA Legend luxury sedan in September.
HYUNDAI Elantra sedan at the end of this month; Santa Fe diesel in October.
KIA Sportage diesel, Sorento diesel and short wheelbase Carnival before the end of the year.
LEXUS RX400 hybrid 4WD in September; LS460 sedan featuring world's first eight-speed transmission and a 4.6-litre, V8 engine in November.
MAZDA MX5 Roadster coupe, under $50,000 in October; CX-7 two models, under $50,000 in November; Mazda6 Diesel in November.
MITSUBISHI Colt Cabriolet in October; Pajero in October; Triton 4x2 in October; Outlander later this year.
MERCEDES E-Class in September. The E500 range will get a new V8 engine and the 63, AMG's new performance engine will replace the 55 across the range; GL-Class large 4WD in November; ML280 diesel 4WD due in September.
PEUGEOT 307 HDi automatic this month. Automatic hatch will be priced at $34,790, while the Touring will be $36,490.
PORSCHE 911 turbo in August, priced at $327,000; GT3 will follow priced at $253,200; 2.7-litre Cayman is expected around October at $118,000.
SUBARU Liberty in September; Outback in September; Tribeca large 4WD in November.
SUZUKI Swift Sport in September.
TOYOTA Aurion V6 in November.
VOLVO XC90 diesel this month followed by 4.4-litre V8 petrol version in October; C70 hard-top convertible in October priced from $69,950; C30 baby car early next year.
VOLKSWAGEN Touareg 4WD due later this year.