Toyota HiLux vs Ferrari Roma

What's the difference?

VS
Toyota HiLux
Toyota HiLux

$30,990 - $88,888

2024 price

Ferrari Roma
Ferrari Roma

$409,888 - $409,888

2025 price

Summary

2024 Toyota HiLux
2025 Ferrari Roma
Safety Rating

Engine Type
Diesel Turbo 4, 2.8L

Twin Turbo V8, 3.9L
Fuel Type
Diesel/Electric

Premium Unleaded Petrol
Fuel Efficiency
7.2L/100km (combined)

11.2L/100km (combined)
Seating
5

4
Dislikes
  • V-Active 48V performance
  • Short service intervals
  • Cramped rear seating

  • No spare tyre
  • Front centre airbag would be nice
  • Modest boot
2024 Toyota HiLux Summary

Since its launch in the 1960s, the iconic HiLux has been one of Toyota’s strongest-selling models. The current eighth-generation continues that tradition, even though now in its ninth year in local showrooms and having lost its long-held 4x4 sales leadership to Ford’s Ranger.

Toyota has done a commendable job in keeping the HiLux looking fresh since its local launch in 2015, with numerous cosmetic/equipment updates and the addition of prestige models like the wide-track Rogue and performance-enhanced GR Sport.

The 4x4 HiLux’s latest upgrade is the first use of Toyota's new 'V-Active' 48V technology, which provides electric assistance to the diesel engine. Toyota claims improved fuel efficiency, acceleration and smoothness, along with enhanced off-road prowess. We recently put one to the test to see how it measures up from a tradie’s perspective.

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2025 Ferrari Roma Summary

There aren’t as many Ferraris on the road in Italy as you might think. There’s the purchase price, per-kW taxes and poisonously expensive fuel. So, usually, they’re a rare sight, except around Maranello in the northern province of Modena.

Because that’s Ferrari’s home and in getting to grips with the subject of this review - the twin-turbo V8 Roma - I enjoyed a smile-inducing moment with a local milk truck driver.

On a narrow section, part way into a road test drive through local villages and twisting B-roads to the west of Maranello, the tanker pulled over to let me through. 

Gave a thank you double blink of the hazard lights on passing and received a quick headlight flash in return. They almost certainly thought I was putting kays on a test mule in the same way camouflaged prototypes so often do on the same stretch of road.

Maybe I’d inadvertently sipped some Prancing Horse Kool-Aid, but it felt special. Ferrari is so close to Italian hearts and the Roma is such a sleek and engaging example of its current output.

But is this ‘iron fist in a velvet glove’ 2+2 capable of tearing you away from its well-credentialled high-end competitors? Stick with us to find out.

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Deep dive comparison

2024 Toyota HiLux 2025 Ferrari Roma

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