Genesis GV90 News

It may sound far-fetched, but Genesis is hoping to compete with the upper-echelon of bespoke luxury SUVs when its all-new GV90 arrives. But while the idea of the GV90 rivalling the likes of the Bentley Bentayga and Rolls-Royce Cullinan, there is one key reason why the brand should be taken seriously - the man in charge. Luc Donkerwolke is now the Chief Creative Officer for Genesis, but previously he was the man responsible for designing the Bentayga. He actually left the British brand before the SUV was done, so officially the design credit for the Bentayga is given to SungYup Lee - who is now the design boss for Hyundai. So either way, Genesis and Hyundai have all the skills and experience to design a genuinely luxurious SUV. There is a big difference between designing a premium SUV and being able to sell it. The GV90, which is based on the Neolun concept from 2024, will be an all-electric flagship for the brand and is expected to cost more than $200,000 when it arrives in Australia next year. Given Genesis’ slow sales growth trajectory in Australia since it arrived in 2019, pushing so far upmarket is a risk, but one the brand is actually looking forward to.  “I think our brand actually needs a halo like that right now,” said Tim Rodgers, Product Planning and Development Manager for Genesis Australia. “We haven't quite showcased our full capability in that regard and just how high we can stretch the levels of luxury in a car. The flagship SUV that you mentioned, I think that's ready to turn some heads and opinions about Genesis brand, and I think it's the right time now.” Given the premium nature and price tag, Genesis Australia is most likely to offer the GV90 on a strict order-only basis, which means there will be limited stock in showrooms and customers will be able to order them to their personalised preferences. Again, Rodgers believes this is advantageous for the brand and claims it will actually play to its strengths. “ We do a lot of build-to-order anyway, so it's not really anything new for us. So in that sense actually, we're set up in an ideal situation to leverage that kind of car,” he said.  The arrival of the GV90 as a flagship luxury SUV will follow the launch of the new Magma performance sub-brand. Globally the company has committed to introducing a Magma variant of every model in the range and has begun with the GV60 Magma small SUV. Justin Douglass, Head of Genesis Australia, explained the impact of Magma has already been felt. “ I think when you look at the amount of goodwill towards a brand from the moment that we announced that Magma was coming to life there's been a lot of interest for a couple of years now,” he said. “I think when the production version was shown in November last year, it created an immediate influx of register-your-interests here in Australia. "I think for any brand to have a true performance luxury variant added to their range is always gonna be beneficial and exciting and attract a new customer base, and as I said, create some real emotion and energy around the brand as well. So yeah it's absolutely an exciting addition for the brand.” While the GV90 will act as the flagship for the brand in terms of luxury, the Magma GT is expected to be the halo sports car. The mid-engined coupe was revealed as a concept at the 24 Hours of Le Mans in June and Hyundai Motor Group’s global CEO, Jose Munoz, made it clear he wants to put it into production as soon as possible.  Without being confirmed for production it’s difficult for Douglass and Rodgers to commit to Magma GT plans for Australia, but they are both adament it will come here if it’s built in right-hand drive. “ If it was made available to us, absolutely,” Douglass said. Without confirming the Magma GT would be available here, Rodgers suggested right-hand drive production is likely.  ”We act like a global car company because we are,” he said. “There's plenty of models in right-hand drive that we've developed that, maybe on paper don't really make sense, but we've done it because that's what a global car company does, right?”

Genesis has just revealed its most luxurious car yet and it has used it as a statement to show it’s a cut above Chinese carmakers. Speaking with CarsGuide, Genesis Australia Head of Sales Operations Lachlan McColl explained that the South Korean carmaker is a closer rival to Range Rover and Rolls-Royce than Chinese luxury brands like XPeng or Zeekr. “Chinese manufacturers have made a significant impact on the Australian … in the last three, four or five years really since it started to come on quite significantly.” “When I do look at that, it’s one of the more mainstream cars. “If you look at a vehicle in isolation, then I think maybe you could potentially compare vehicles together. I think we offer so much more than that, though. “It’s not just about a piece of metal. It’s about we know our customers like cars that say certain things about them. It’s about achieving certain statuses in life stages. “At the moment, I don’t feel that the Chinese are quite there with having that brand perception. I think that’s one of the challenges that we’ve had as well. “If we look at those, the Europeans and the British, for example, that have up to 100 years of brand history and credibility and reliability and equity that they’ve built, we are in the process of building that. “I think the Chinese have started with that,” added McColl. McColl also noted that while the Chinese luxury carmakers offer a more compelling value proposition, the Genesis brand attracts a different type of customer. They are the type of people that are moving from brands like Bentley, BMW, Mercedes-Benz, Rolls-Royce and Porsche. The Genesis GV90 is the South Korean carmaker’s new flagship and is an all-electric rival to the Mercedes-Maybach EQS and the forthcoming Range Rover Electric. It will launch in Australia in the first half of 2027 and while official details are yet to be finalised, it’s understood that the flagship Neolun version may cost around $250,000, making it the most expensive Genesis model yet. The GV90 features two new world-first features: coach doors with a hidden B-pillar that allow for one large opening when the front and rear doors are open, as well as a roof airbag that’s designed to deploy during roll-over accidents and protect occupants from being ejected through the sunroof. Two versions are set to be available – the GV90 and GV90 Neolun – both powered by a dual-electric motor set-up with total system outputs of 490kW and 800Nm. The electric motors are fed by a 123.5kWh lithium-ion battery pack, which is the largest fitted to any Hyundai Motor Group EV to date. It allows for up to 500km of range, depending on the configuration, according to internal testing.

Genesis has officially revealed its new GV90 flagship electric SUV ahead of its Australian launch in the first half of 2027. The Genesis GV90 is based on a new platform called Electric Mobility Prime (eMP) platform. It also features a level of luxury that moves the brand’s positioning much closer to Bentley and Rolls-Royce. Two new world-first features include B-pillarless coach doors that allow for one large opening with both the front and rear doors open, as well as a roof airbag that’s designed to deploy during roll-over accidents and protect occupants. Other highlight features that are a first for the Hyundai Motor Group include 180-degree swivelling first-row seats, monotube-type electronic controlled suspension, metal-coated heated glass that operates on a 48V system, as well as a dual e-LSD system on both the front and rear motors. There are two versions of this car available – the GV90 and GV90 Neolun – and both are powered by a dual-electric motor set-up with total system outputs of 490kW and 800Nm. It’s enough to send it from 0-100km/h in 4.9 seconds, depending on the variant. Top speed is 240km/h. The electric motors are fed by a 123.5kWh lithium-ion battery pack, which is the largest fitted to any Hyundai Motor Group EV to date. It allows for up to 500km of range, depending on the configuration, according to internal testing. Peak charging rates haven’t been disclosed, but a 10-80 per cent charge is claimed to take as little as 22 minutes. The Genesis GV90 measures in at 5285mm long, 2030mm wide and up to 1825mm tall, with a 3245mm wheelbase. This makes it 225mm longer than the Hyundai Ioniq 9 and more on par with mammoth full-size SUVs like the GMC Yukon. Standard versions of the GV90 come with 22-inch alloy wheels, whereas Neolun versions come with larger 24-inch alloy wheels. A total of 16 exterior paint colours are available. At the front there is a V-shaped lighting signature as part of Genesis’ signature Two-Lines graphic motif, as well as a long bonnet. Around the side, beyond the large alloy wheels, GV90 Neolun variants receive the B-pillarless coach doors. Standard GV90 variants receive conventionally opening rear doors. At the back there are large body-colour sections, unique glass graphics and cutless rear lamps. There’s also a gooseneck hinge for the tailgate that conceals the mechanical parts when open. Standard versions of the GV90 come with either six or seven seats, whereas the Neolun variants come with either six or four seats. There are a total seven interior colourways, as well as multiple interior garnishes including real wood stone and wool cashmere trim. The Neolun versions receive 180-degree swivelling front-row seats, plus if you opt for the Executive Suite pack with four seats you get a built-in refrigerator, tables and a partition between the passenger and cargo sections. A highlight of the interior is a 23.6-inch OLED central display screen that can pop up an additional 90mm when parked, transforming it into a 24.6-inch display. There’s also a 25-speaker Bang & Olufsen sound system and interior ambient lighting. Additionally, the GV90 debuts Hyundai Motor Group’s new Pleos Connect multimedia software, which is based on the Android Automotive Operating System and allows for third-party apps to be downloaded via an app store. Other highlight interior features include a rotating crystal sphere controller, rotating shift-by-wire gear selector and a 25-inch head-up display. Genesis has confirmed the GV90 will launch in Australia in the first half of 2027. When it launches it won’t have any direct rivals that offer comparable levels of specification and an all-electric powertrain. The closest would be the likes of the Mercedes-Maybach GLS, Bentley Bentayga and Rolls-Royce Cullinan. At this stage it’s unclear how much the GV90 will cost in Australia. The most expensive model currently is the Electrified G80 Signature at $156,418, before on-road costs, but the V8-powered Mercedes-Maybach GLS starts at $424,900, before on-road costs. Only 222 examples of the GV90 Neolun First Edition are being offered globally and they come with exclusive exterior and interior colourways, plus bespoke detailing. It’s unclear if any of these will come to Australia.

A camouflaged prototype of what appears to be the Genesis GV90 has been spied in Melbourne, Victoria ahead of its imminent global reveal. The forthcoming electric SUV flagship for the South Korean luxury carmaker was spied alongside a Hyundai Ioniq 9. It appears the GV90 is considerably longer than the Ioniq 9 which already measures in at over five metres. It also features Genesis’ signature ‘Two Lines’ design language as seen by the tail-lights. A vehicle registration search shows that this is a Genesis evaluation vehicle with a tare weight of 3151kg. This is 377kg more than the Ioniq 9. The GV90 was first previewed by the Neolun concept back in 2024 and was originally expected to be revealed in 2025. This date was pushed back. It’s understood that this new electric SUV from Genesis will be based on the Hyundai Group’s forthcoming eM platform, which is an iteration of the E-GMP platform that dates back to 2021. The eM platform is promised to offer more range, as well as a higher level semi-autonomous driving capabilities. No other official details about the GV90 have been confirmed yet. The original Neolun concept had coach-style rear doors that are hinged in the opposite direction. There have been sightings of GV90 prototypes with these types of rear doors, however this particular example that was spied in Australia appears to have typical rear doors. It’s unclear whether there are still plans to offer the coach-style rear doors in the production-specification GV90. Given the GV90 has been spied in Australia, it’s likely that a local launch is on the cards. Once it launches it will form as a rival to the Mercedes-Benz GLS, Volvo EX90, as well as the forthcoming Range Rover Electric.