Maserati Ghibli vs BMW 330e

What's the difference?

The Maserati Trofeo Ghibli is a very strange beast, but there's no doubt that it is a beast. Fast, loud and capable on a race track, and yet still closely resembling a classy, expensive Italian family sedan, it is genuinely unique. And genuinely strange, in a good way.

The 330e M Sport is an excellent car, but it could be a much better hybrid.

In Australia, where driving distances can be vast, a car that's as comfortable and easy to live with as this one is welcome. But for the electric range to dissipate so quickly, and not recoup again at a fast enough rate without plugging into a charger, is disappointing.

There are other plug-in hybrids, even among the more affordable mainstream brands, which can return charge to the battery incredibly quickly and effectively on the go.

If you are looking to make the step into a hybrid, then perhaps consider a fully electric car. There isn't a battery electric 3 Series on the market in Australia (yet), but BMW does sell the iX1 small SUV for less money than a 330e or the iX3 for a tad more.

Both are pure electric SUVs and have a range of between 400-500km. You'll never need petrol again, which makes a hybrid seem outdated.

The Ghibli Trofeo is an alluringly beautiful car from just about every angle, with a genuine sense of occasion and presence about its nose, a sleek side profile and a much improved rear end, where the light clusters have been redesigned.

The Trofeo special touches are impossible to miss, particularly from the driver’s seat where you look straight into two vast nostrils on the bonnet. There are also carbon fibre pieces on the front air duct and the rear extractor for a sportier, wilder look.

The red details on the air vents on each side are the highlight, though, while the lightning bolt on the Maserati trident badge is another nice touch.

The interior is simply beyond special and feels even more expensive than it is. Overall, I’d say it again, it’’s alluring. Italian style at its best and the Ghibli is the Cinderella point in the range, because the Quattroporte big brother really is too large, and the Levante is an SUV.

Once upon a time sedans were all we drove, well mainly. Then SUVs became the style of car most people wanted. In fact, three out of four new cars sold in Australia today are SUVs.

So, I commend you on your choice of not just doing what everybody else does, and you'll be rewarded with better driving dynamics, and ownership of an iconic BMW - the four door, 3 Series.

And even though this is a plug-in hybrid version of the 3 Series it's identical in styling to the petrol variants. Only the light blue border around the BMW roundel is the indication that it's an electric vehicle. That and the charging flap near the left front wheel.

The M Sport pack adds some very sexy features such as the M Sport aerodynamic body kit, the door sills and M Sport seats, but the M Sport Pro Pack our car came with adds a black gloss grille, boot lid spoiler and the snazzy seat belts.

The cabin's double screens are impressive but I miss analogue gauges and found the digital instrument cluster overly busy and led more by cool design than functionality.

From the driver’s seat, the Trofeo Ghibli feels spacious indeed, and while it’s not as vast in the back as a Quattroporte, there’s plenty of room for two adults, or even three small children.

The move to throw sportiness at the Ghibli has led to it having firm but fabulous seats. They’re comfortable, and the leather is luscious, but the actual seat back is constantly letting your spine know that this is no ordinary Ghibli. 

Throw it around a track, though, and the seats feel just right, providing the kind of support you need.

Boot space is ample at 500 litres and the Ghibli feels like the sort of car you could take your family in, if only it didn’t make you feel like you were spoiling your children too much.

People will tell you SUVs are more practical than sedans... and they're right, but not in as many ways as they probably think.

The cabins of sedans and SUVs of the same size are close in terms of space, but the 330e comes with excellent storage - better than many SUVs I've tested, featuring enormous door pockets, and a deep centre console storage bin.

There are four cupholders, too. Two in the fold down armrest in the back and another two up front.

There's also wireless charging up front, plus USB ports for the back passengers. The second row also has its own climate control and directional air vents.

Legroom is excellent in the back and I can sit behind my driving position with plenty of room to spare. Headroom is also excellent thanks to the tall roofline of the 3 Series.

Where a sedan isn't as practical as an SUV is its ride height, which makes getting in and out of the latter easier (although the 330e's doors open very wide) and its boot opening.

SUVs have hatch-like openings and that offers a wider and taller aperture for carrying cargo.

The 330's boot was still big enough to fit our two largest CarsGuide suitcases (see the video), but the location of the battery means cargo capacity has been reduced from 480 litres in a petrol 330i to 375 litres in this 330e.

The BMW 330e M Sport lists for $97,400, which is $4000 more than its 330i petrol twin.

The M Sport part of the name is there because the 330e comes standard with the M Sport pack. And that gives you a tough body kit, M Sport suspension, M Sport seats and aluminium trim, as well as M Sport door sills.

The car we tested and the one you can see in the video and images also comes with the 'M Sport Pro Package'. It costs $2800 and adds a boot-lid spoiler, glossy black grille and tail pipes, and M Sport seat belts, among other goodness.

This car also had the optional 'Visibility Package' fitted. It costs $4800 and adds a sunroof and adaptive LED headlights.

There's no direct rival for the 330e in Australia now. Mercedes Benz used to have a C300e, a plug-in version of its C-Class, but retired it locally some time ago.

The standard features of the 330e M Sport are identical to the 330i M Sport.

So, along with that M Sport pack also coming standard on the 330e is a head-up display, a 12.3-inch digital instrument panel, a 14.9-inch media screen with sat nav, Apple CarPlay and Android Auto, three zone-climate control, wireless phone charging, digital radio and power adjustable front seats.

Is it good value? There's a stack of equipment, tech, beautiful M Sport additions and it all feels superbly high quality. But knowing you can have a 330i for less means you're paying more just for the hybrid system. So, let's talk about that...

This will be the last time Maserati gets to enjoy a proper Ferrari engine - a 3.8-litre twin-turbo V8 good for 433kW and 730Nm - before it moves to a more electrified future, but it’s certainly going out with a lot of loud bangs.

Deafeningly lovely, the V8, which drives the rear wheels, will shove you to a shouty 100km/h in 4.3 seconds (fast, but not stupidly so, although it feels even quicker) on your way to a very Italian top speed of 326km/h. 

We can report that it exceeds 200km/h with consummate ease and has epic amounts of torque on tap.

The 330e M Sport has a 2.0-litre petrol engine and an electric motor. The engine makes 135kW while the motor produces up to 80kW, for a combined dollop of 215kW. Total torque is more than sufficient at 420Nm.

Acceleration to 100km/h from zero feels as quick as the 5.8 seconds BMW claims and that's also about a tenth of a second brisker than the 330i.

The 'XtraBoost' function combines the total output of both the engine and motor briefly providing that great acceleration.

An eight-speed automatic shifts gears smoothly with the drive going to the rear wheels.

I like all this very much - the responsive engine, the fantastic transmission, the extra oomph from the motor and the way it all works together seamlessly. It's just a shame it's not as efficient as some other new plug-in hybrids.

Maserati claims a slightly inexact fuel-economy figure of 12.3 to 12.6 litres per 100km, but good luck ever achieving it. The desire to open the taps and really chew some fuel will aways be overwhelming. 

We drove it on a race track and would easily have been exceeding 20 litres per 100km, so our test figure is probably best not spoken about.

The 330e M Sport is a plug-in hybrid which must be connected to an external power source regularly to charge its 12kWh battery.

The charging flap is located on the left side of the car near the front passenger door, which worked well for me as I could steer the 330e into my driveway and connect to a powerpoint on the wall using the charging cable provided.

It took me about six hours to charge the battery to 100 per cent from zero and that gives you a maximum 57km of electric driving range.

During my four days with the 330e Sydney's summer temperatures were hitting 34-degeres Celsius and with the climate control keeping the cabin at a hospitable 18C electric range was seriously cut short to about 40km.

I drove the 330e in hybrid mode nearly all the time - this is a hybrid after all. But there is a 'Sport' mode for more grunt and a 'Battery Hold' mode to save the charge for later.

I started with a full charge and a full tank of petrol, and for four days I lived with the 330e as I do with all my test cars.

I didn't aim to get the best fuel economy ever, nor was I wasteful with fuel. My wife and I, plus our two kids, just used it as our family car, doing trips to the beach, endless laps of the supermarket car park looking for a space, a birthday party, the lot.

I drove 154.7km over those four days and charged it on the second day after the battery was drained completely before driving another 70km or so over the next couple of days.

When I filled up after this it needed 7.74 litres to reach full again - it's a small 41 litre tank.

That converts to average fuel consumption of 5.0L/100km, which is bang on double the 2.5L/100km BMW says you should get.

I don't doubt you could get 2.5L/100km, but you'd have to be doing short trips and charging almost every time you weren't driving. And not use the climate control on an icy blast setting.

I've tested other plug-in hybrids that achieved much better mileage and that's because their on-board charging capabilities were excellent.

Some were even able to use the petrol engine to power the motor in reverse and therefore act as a generator to recharge the batteries fully.

The 330e M Sport doesn't do a good job of charging its battery while on the go. Sport mode does recoup charge to the battery, but again, if you're doing a long motorway trip that charge evaporates fast.

I don't think this type of plug-in hybrid is suited well to our country where we don't blink an eye at travelling 100km for Christmas lunch and then drive back again.

Also think about if you ever go on a trip away and don't have access to a power point or public charger. It's happened to me.

We were fortunate enough to drive all three Trofeo models - Ghibli, Levante and Quattroporte - on the track at Sydney Motorsport Park, which really is the only way to fully appreciate vehicles with Ferrari V8 engines, 433kW and rear-wheel drive.

Maserati is keen to point out that other premium brands don’t offer that kind of grunt in their rear-drive cars, indeed most of them are going all-wheel drive, and that level of playfulness is a real USP, it believes.

The thing is, the company also acknowledges that its buyers are older, wiser and wealthier types moving up from the German brands. 

The Trofeo range, in particular, then, is a real niche within a niche. I picture Maserati buyers as being slightly sedate yet stylish. Fans of the nicer things in life, but not flashy, or thrashy, about the cars they drive.

And yet, unlike other Maseratis, the Trofeos are flame-spitting beasts that sound like Game of Thrones dragons. Clearly there are people who like their classy Italian saloons to be insanely fast and track ready. And hooray for them, because as weird as it seems to flog a car like this so hard, the Trofeo Ghibli was well and truly up for it.

It’s also the pick of the litter, being less SUV like than the SUV Levante, and less stupidly long and heavy than the Quattroporte. 

Its shorter wheelbase and lighter weight make it the most fun and light on its feet when being thrown around. We hit an easy 235km/h on the front straight before hurling into Turn One well north of 160km/h, and the Ghibli just held on tight before using its torque to hurl it at the next bend.

It sounds, as I’ve said, amazing, but it’s worth saying again because it’s a real Maserati (or Ferrari, really) advantage of choosing this car.

The brakes are also up to the task of repeated track-hard stops, the steering is lighter and less talkative than a Ferrari perhaps, but still excellent, and the whole Trofeo Ghibli experience is best described, on circuit, as being better than you would possibly imagine.

Out on the road, you don’t have to put up with the firm ride that pressing the Corsa button compels, and the Ghibli reverts to its smooth, cruiser persona - while still looking sporty as hell.

The only letdown is the seats, which are a little on the firm side, but everything else about the cabin is so luxe you almost forgive it. 

While this car makes no sense to me, it obviously excites enough people for Maserati to make a business case, and charge $265,000 for the Trofeo Ghibli. Good luck to them, I say.

The 330e M Sport is outstanding to drive. The driving position is superb, the steering is effortless and accurate, handling is excellent and the ride is beautifully comfortable.

Brake pedal feel is surprisingly good for a hybrid - some have a wooden sensation.

The transition from electric motor to petrol engine is also remarkably smooth.

Acceleration in Sport mode is sudden, with the engine and motor combining their mumbo to move you. There is a 'fake' or synthesised exhaust note in Sport mode, but it sounds convincing.

Speaking of sounds at lower speeds, in fully electric mode the 330e emits a warning tone to alert pedestrians of your presence. It's quite loud in car parks and does actually make people turn around looking for a UFO.

The 3 Series was awarded the maximum five-star ANCAP rating when it was tested in 2019. The 330e comes standard with AEB, lane keeping assistance, blind-spot warning and rear cross-traffic alert.

There are excellent cameras front and rear and LED headlights, too.

Adaptive cruise control is also standard on the 330e M Sport.

Maserati offers a three-year, unlimited kilometre warranty, but you can choose to buy 12-month or two-year warranty extensions, and even a sixth or seventh-year drive-train warranty extension. 

When much, much cheaper Japanese and Korean cars are offering seven and even 10-year warranties, this is so far off the pace that such a fast vehicle should be embarrassed. And if you're buying something Italian, a better, longer warranty would seem like a must. I'd be negotiating at sale for them to throw the longer warranty offer in.

Maserati says servicing for the Ghibli has a "ball park costing of $2700.00 for the first three years of ownership" with a service schedule of every 20,000km or 12 months (whichever occurs first)

Also, "please note that the above is indicative only of the manufacturers basic routine service maintenance schedule and does not include any consumable items such as tyres, brakes etc or additional dealership charges such as environmental levies etc."

The 330e M sport is covered by BMW's five-year/unlimited kilometre warranty. The hybrid battery is covered by a six-year/100,000km warranty.

BMW offers a five-year/80,000km service package for the 3 Series for $2150.

Service intervals are condition-based, and the car will let you know when it's time for a check-up.