What's the difference?
Once upon a time Queensland was the home of Aussie camper-trailer manufacturing and companies, such as Lifestyle Camper Trailers, were pumping out camper after camper to happy customers. But then came the imports and the price that people were willing to pay for the product dropped very quickly. Many local companies succumbed and just went out of business, others started importing their own and some innovated, developing new products; Lifestyle did two of the three.
Today Lifestyle only builds light-weight, heavily off-road caravans which it calls Hypercampers and others would call a hybrid caravan, because it takes some elements of a camper-trailer and others of a caravan. It has four models, one of which is built in China in a factory the company part-owns. The other three, including the Reconn R2, which I’m testing, is built in Queensland.
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
This is one of the campers that very finely straddles that line between camper-trailer and caravan. It’s light-weight and simple to use, even if (and mostly because) it lacks the wide-open comforts of a traditional caravan. It’s very capable, well-equipped and very well made.
If you do like to escape the great outdoors occasionally while camping (or someone you dearly love, does), this is well worth a look. It’ll follow you just about anywhere and your camp life will be better for it.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
The Reconn’s interior is interesting, as unlike most modern caravans, there’s not a lot of free space in here, thanks largely, to the height of the bed. It sits right at the top of the camper, like a second-storey mezzanine. To get in, you have to climb onto the dinette lounge, or use the fold-down step built into the base.
There is also a small dinette and lounge space with a folding table that’s comfortable enough for two to sit at ease and read or eat dinner, but I get the feeling Lifestyle doesn’t expect you to be spending the majority of your time in here – that’s not what this camper is about.
Above the dinette there’s cabinet space, while all the dinette seats lift up to reveal more storage areas. The dinette closest to the door has two drawers in it, to make accessing the storage easy.
If this floorplan isn’t for you, there are three other options. One features a pair of bunks, another an ensuite with shower and toilet. The third packs both the bunks and the ensuite all in, somehow – it’s not an overly large space.
One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.
That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.
Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.
Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto.
The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.
The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.
In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.
I towed it behind a RAM 1500 Laramie, which was serious overkill for a trailer of this size and weight, but it did all the right things. Because it has an adjustable air-suspension underneath, its ride is quite compliant and soft and its height can be adjusted to suit the terrain, or even lowered to reduce air resistance.
Off-road, it posed little trouble, although the tracks we did were mild, at worst. It has no shortage of clearance (and can be dialled up further if you are short of it) and is fitted with a Cruisemaster DO35 off-road hitch.
One of its best off-road features, though, is the completely clean underside. There’s actually no plumbing, tanks, wiring or fittings under the floor or exposed to the elements, river crossings, dust or stones. The camper’s two tanks, batteries, pumps, electricals and plumbing are all contained within a compartment under the driver’s-side storage section. There’s even room in there for expansion – it’ll fit another water tank, another batteries and extra electrical gizmos easily.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.