What's the difference?
S FAR as makeovers go, Hollywood has nothing on the transformation of Ford's small SUV.
Based on the Fiesta supermini only sold here in sizzling ST form, but using a stretched and widened version of its platform with heavily reworked underpinnings, the strikingly styled Puma is as charming – beguiling even – as its EcoSport predecessor was awkward. And we're talking about capabilities that are more than merely skin deep here.
We're not alone in our admiration – one respected UK publication awarded the Ford a 'car of the year' gong – and after nearly a month with our range-topping ST-Line V (for Vignale), we can understand why.
But the German-engineered, Romanian-made Puma is also a complicated proposition in Australia that requires some context, because it is certainly not for everyone.
The camping world is so mad for forward-fold campers that it often forgets that, for a long time, the rear-fold, hard-floor camper were considered the 'In' thing.
That rings true for Sydney-based camper-trailer firm, Blue Tongue Campers, whose three hallmark campers are based on the forward-folding concept with an internal lounge. But it's the rear-fold, which quietly ticks along, almost in the background, which is still the most versatile, has the best storage and the best kitchen of the hard-floor campers. The Series 2 version has just been released so we took it out to see what's changed.
If a minimum price and maximum interior space are your priorities, then the Puma is not for you. Especially so in the flagship ST-Line V, which may seem too small and a tad cramped compared to, say, a Seltos, C-HR or ASX.
Where the Ford excels, typically, is in the way it encourages the keen driver while cosseting four occupants (and a surprising amount of their cargo). There's a poise and maturity to the way the Puma moves that puts it on a par with or even beyond some premium compact SUVs. Even the styling is a statement. If the badges (and dashboard) were covered, you might be convinced this cat is actually a Jag.
If all that is more important, then the ST-Line V is for you. The very antithesis, then, of the unassuming and unloved EcoSport the Puma usurps.
The Overland XR Series 2 isn't quite the perfect camper, there's a few little things in the set-up that preclude it from that. Still, at the price and with the features it gets as standard, it's a really good value trailer. It's comfortable, it'll handle off-road trips with ease, and it the kitchen is really quite good.
Compact yet spacious, the ST-Line V's interior has strong as well as weak points.
Let's start with the latter. The most obvious connection with the Fiesta is in the Puma's dashboard, which is largely shared between the two. After all the effort expended on the design and chassis, this is somewhat disappointing. There's nothing wrong essentially with the fascia's aesthetics or functionality – it's just that the look is humdrum and dated. What's needed is something with the visual wow factor as found in the latest Peugeot 2008, especially at this price point.
Yet Ford has at least tried to put some tinsel inside this most expensive version of its smallest SUV.
Stitched perforated leather seat facings, carbon-fibre-look trim and soft vinyl coverings in key touchpoint areas bring an upmarket look and feel, backed up by a now-familiar digital instrumentation layout, a lovely flat-bottomed three-spoke steering wheel, easy and intuitive multimedia interface and a wireless phone charger. That electronic cluster, by the way, changes colour and markings but doesn't have the scope of multimedia displays of, say, Audi's Virtual Cockpit. It's comparatively rudimentary.
Conversely, there's a solidity and quietness as well, offering a level of refinement that's usually found in more-premium Euro alternatives. We weren't expecting that, though of course this is a German Ford product.
Our test car also boasted a vast glass opening sunroof, adding to the opulence. With all this gear, the ST-Line V's cabin is properly appealing.
On the practicality front, entry and egress is pretty good, the driving position is excellent (thanks in no small part to a big amount of adjustability for both the steering column and seats), the front cushions themselves are sumptuously enveloping, while wide door pockets and a big glovebox obviously come in useful. And there's a USB-C outlet in the centre cubby between the seats. How modern.
However, rear vision out is poor, there are no seat warmers and some of the lower-lying plastics are a bit drab.
The back seat isn't really suitable for people over 175cm, as kneeroom is limited and taller scalps may scrape the ceiling with the twin-pane sunroof in situ. The latter also means no overhead grab handles.
But the backrest angle and cushions themselves are fine, even for longer journeys. Just don't expect to squeeze a third adult in the back unless rubbing shoulders won't bug you. Note, too, that the rear cushion does not slide or tilt forward to allow for a lower load area when the backrest is folded down. Pity.
There is a receptacle in both doors for small bottles but no cupholders whatsoever (how can Ford call itself an American company?), or face-level air vents – though the large dash vent outputs do reach the rear. Amenities such as USBs and cupholders are AWOL; and vision out from back there is limited by the high shoulder line. Tough if you're trying to peer out. Sorry, Fido.
The Puma's overall compact footprint and rear packaging clearly suggest that this is aimed at singles, couples, or couples with smaller kids/pets to transport around.
Still, for a small SUV, the cargo area isn't bad at all. The standard floor depth is fairly generous, with a long and flat loading area, but below that is a narrower yet deeper waterproof area, while under that again is a space-saver spare wheel. Clever. Also intelligent is the luggage cover that lifts automatically with the tailgate, as per Mazda's CX-5.
For the record, cargo capacity is rated at 410 litres with the 60/40 split-fold rear seats erect – or 1170L with them folded down flat. These figures far outstrip the CX-3.
To sum the cabin experience… it's far-better than its Fiesta-sourced dashboard may suggest, while the ST-Line V treatment goes a long way in helping justify the premium. That's a win.
As the lid becomes the floor, it's quite open inside the camper, with plenty of room to move around and space to do everyday things standing up, like get dressed, which is often more difficult in a forward fold, as there's not a lot of standing room inside them. There's also no stairs to climb getting in or out, as the hard floor is almost at ground level.
The tent seems quite well made. It's a 450gsm waterproof canvas with a tropical roof, windows all around the bed and three doors, one each side of the hard floor. Almost the whole passenger side can be rolled away, too, creating a giant opening into the camper, which offers a pretty good outlook on hot summer days at campsites by the beach.
There's no shortage of extra canvas, either. There are two awnings (although only one you'll use often, an ensuite tent and an optional kids room. The best of the awnings is the quick version, which is simply a rectangle of canvas that shelters the kitchen and only needs two poles to hold it up. A more complete awning, which also comes with walls and a floor, goes up reasonably easily, but it'd only be used if you were settling in for a week or more, I reckon, and then only if the weather was questionable. Its pitch has been improved over the Series 1, which had a flatter roofline and was more susceptible to pooling water. The ensuite room is gigantic – about the size of an actual small bathroom.
One of the biggest reasons to get a rear-fold over a forward-fold is the internal access to storage. As the rear-fold's is all under the bed, the four steel drawers make it easy to get to. Two of them are even accessible when the camper is shut, which just isn't the case in a forward-folding camper. A large, wide step makes climbing up into the bed easy, too. It has an innerspring mattress which is firm but comfortable and plenty big enough to spread out on if you are sharing it.
The Overland XR Series 1 was very well equipped electrically, maybe too well equipped. It was fitted with three 100ah batteries, which is not only a lot of extra weight, but that much battery takes ages to charge – if they were all flat, a day's driving probably wouldn't do it, especially if the car also had a second it needed to attend to. The Series 2 has dropped back to two batteries, which is far better suited to the camper and should easily be maintained by one of the optional 144W solar panel blankets. It can also be fitted with Redarc's Redvision, offering phone connectivity to the camper's electronics so you can not only monitor everything, but turn things on or off remotely.
The other side of the camper's forward storage is large enough to fit a generator or any other bulky camping appliance. As it can be accessed when the camper's open or closed, it's perfect for all manner of gear. A smaller box facing forwards is great for hoses and recovery gear or even a couple of jerry cans. Beware of loading this area up with too much really heavy gear, though, as the ball-weight's already on the heavy side. Fortunately, the camper has a flip-over luggage rack, which is ideal for heavier or bulkier items. Underneath, it can carry 155-litres of water in two tanks.
If the Puma's pricing is complicated, its cabin surprising accommodating and its real-world efficiency particularly parsimonious, then the upward trajectory of pros over cons continues with performance that's downright spirited.
Around town first. A small-displacement engine plus a turbo plus a DCT usually spell interminable spells of lag when all the driver longs for is an instant and measured response to a right foot flexing down onto the throttle.
But the Ford largely sidesteps such pitfalls. Though momentarily hesitant at take-off, the three-pot turbo does then get down to business in no time, with a sustained and satisfying surge of thrust as the revs grow, accompanied by a lusty and raspy thrum that's entirely in keeping with the Puma's track-pants appearance. And it doesn't let up either, with speed building up strongly through the gears, and much more so than the mere 999ccs suggest. Great for overtaking, or taking over a rapidly diminishing gap in the peak-hour derby.
Selecting Sport (a fiddly action that's located too far from the driver for safe eyes-on-the-road operation) lights an even bigger fire in the Puma's belly, with punchier acceleration and a very attentive transmission tune, slicing seamlessly through the seven ratios, leaving you in awe that a heart so small can possess such deep lungs.
Where the Ford really leaves an indelible mark is its enthusiasm to corner just as keenly, armed with brilliantly slick steering and a planted chassis that is set up to both encourage and interact with the driver. Minimal body roll and lots of grip from a quality quartet of Continental tyres ensure the Puma can be punted about like a sporty little hatchback, while the electronic safety tech allowing just enough leeway for lots of fun before they gently reel everything back into line.
We cannot think of a more enjoyable small SUV. And, by the way, those same driver-assist systems provide exceptionally nuanced lane-keep and adaptive cruise-control intervention – certainly they're right up there with the premium SUV brigade.
Given that our Puma wore 215/50R18 rubber, on a 'sports' suspension tune, the ride around town is commendable, with ample cushioning from the rough stuff. There is some tautness to the ride, but it isn't hard or rough; the ST-Line V walks a fine line between urban-agility and surface-decay isolation. In other words, it's commendably relaxing to travel in.
At higher speeds, some road and tyre noises do permeate through inside, and those Dumbo door mirrors do create some wind whoosh, but overall, given how dynamic the chassis is, the Puma feels grown up and sophisticated.
The Overland XR is very stable under tow, which has a lot to do with its ball-weight. Weight to the front of a trailer improves trailer stability (although reduces braking and steering efficiency), so there needs to be a compromise. At 180kg, that's actually a reduction on Series 1, and although that's quite heavy for a camper trailer, is on par with other modern rear-folds, like the Kimberley Kamper.
Well and truly off-road ready, the XR has independent coil-spring suspension and dual shock absorbers, standard, as well as an AL-KO 360° ball hitch, so obscure angles on a rough track won't cause any trouble.
The camper is quite tall, thanks to the spacing of the suspension arms, so clearance will rarely be an issue – when level, the ride height suits a lifted four-wheel drive.
Alloy wheels and 265/75 R16 all terrain tyres fit the bill nicely, and as they're a six-stud LandCruiser pattern, they, and the two tonne bearings, are easy to replace anywhere you find yourself.