When BMW first launched the X6 coupe-styled SUV, one pundit tagged it "the answer to a question nobody asked". Move on six years, and Mercedes-Benz is offering an answer to the X6's success after launching in 2008.
At Beijing motor show, Mercedes will unveil its own coupe crossover concept, with a similar swooping rear roofline to the X6. The teaser sketch shows it from a front three-quarter view, but the angle of the roof clearly shows the intentions.
It sports the Mercedes family face, and gains some crossover accessories in the form of side rails and front skid plates for the show stand. But this is more than just a motor show design exercise. Based on the M-Class platform and tipped to be called the MLC when it hits production, the vehicle has already been spotted testing in mule form around Europe.
Engines and transmission are likely to echo those of the more practical end of the M-Class at initial launch, but you can also later expect to see a MLC AMG powered by a handbuilt twin-turbo 5.5-litre V8.
This reporter is on Twitter: @KarlaPincott