Earlier this year we told you Maserati was teaming up with fellow Italian luxury label Ermenegildo Zegna to help promote the design and manufacturing excellence of their homeland. The companies’ first combined product is to be a Maserati Quattroporte featuring materials and colours inspired by Zegna’s fine suits.
It won’t go on sale until next year but we’ll get a taste of the car at next week’s 2013 Frankfurt Auto Show in the form of the Maserati Quattroporte Ermenegildo Zegna Limited Edition concept car. The car is the result of a close collaboration between the two companies and features a unique look in colour scheme, materials and finish.
The exterior features a special effect paint finish whose ultra-fine aluminium pigments give the car a metallic lustre. A glossy black primer amplifies the effect and helps create a sense of depth.
Inside is where the real Zegna touches come into play. Components such as the seats, door panels and roof lining are finished in genuine soft leather, in addition to a velvet-smooth, bright fabric similar to what Zegna uses in its clothing line. Colours such as Moka and Greige are used to add warmth and a sense of tradition.
As mentioned, the production Maserati Quattroporte Ermenegildo Zegna Limited Edition will go on sale next year. By 2015, Maserati will start offering Zegna-inspired trim across its range, and in 2016 the automaker will launch a new personalisation department to help capitalise on the growing demand for tailor-made products.