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Jeep has revealed six new pick-up truck concepts ahead of the Moab Easter Jeep Safari, most of which are based on the all-new Gladiator dual cab ute.
You might notice, though, that a couple of these concepts is not like the rest - they're single cab utes!
The standout contemporary model is J6 single cab model is the stand-out offering here, not just because of its 1970s Jeep Honcho-inspired Brilliant Blue paint.
Instead of second-row seating and five-foot-long tray, the J6 has a single cab layout and an extra bit of tray space - a six-foot tub, and aggressive beadlock prototype 17-inch wheels wrapped in 37-inch BF Goodrich rubber. It has a two-inch lift kit fitted, and it measures 5105mm long on a 3000mm wheelbase, which is the same wheelbase as the current Wrangler.
Inside the tub Jeep is playing with a colour-matched spray in bedliner, as well as a rollbar with concept LED lighting (4800 lumens each - there are 10 extra LEDs on this vehicle) and a steel heavy duty winch bar up front.
And don't go thinking the J6 is a fixed-roof ute, either - Jeep says the roof is removable.
The other single cab model is the Jeep M-715 Five-Quarter - that name is a nod to Jeep vehicles of eras gone by that were capable of hauling one-and-a-quarter tonnes.
This isn't based on a modern Gladiator, but it is based on the original Gladiator - the donor is a 1968 M-715, and there's not a lot left of it!
The concept gets a full carbon-fibre front shell, the headlights are hidden in a new front bar that slots below the large HID driving lights above, the soft-fabric roof has been dropped about nine centimetres, and at the rear there's a new aluminium tray with custom gin and tonic jerry cans.
It sits on enormous 20-inch beadlock wheels with massive 40-inch tyres, and has an array of other suspension changes including a coil-spring rear end swap, and Dynatrac axles front and rear.
But perhaps the most gobsmacking change here is under that metal-look carbon bonnet - it runs a "Hellcrate" 6.2-litre supercharged V8 engine from the Dodge Hellcat models with 707 horsepower (527kW) - the same as the one employed in the SRT Hellcat.
The other four dual cab Gladiator models have different takes on the theme, with many featuring items that will be available for customers to option.
There's the Gator Green Jeep Wayout, which features a 270-degree awning, a custom made rear bar setup with a six-foot pop-top tent, a integrated jerry can in the rear quarter panel of the tub, a snorkel and 12,000-pound winch, and 17-inch steel wheels with 37-inch rubber. Inside, the Wayout scores custom leather trim with topography inlays and sticker-bombed dash panels. And yes, the paint colour will be available for Gladiator models.
At the polar opposite end of the style scale is the Jeep Flatbill, which is named after flat-brimmed caps and the truck is designed for the people that wear them, with a motor-cross theme to the paint work, a pair of bikes in the tray, and huge 20-inch wheels with massive 40-inch tyres. It has a four-inch lift, bypass shocks and Dynatrac Pro-Rock 60 front and rear axles.
The early-80s-inspired Jeep JT Scramber is a Gladiator that wears its throwback colour scheme really well. A concept brown hard top roof, white paint with 'Punk'N Metallic Orange' and 'Nacho' body decals run along the sides, while the 'Borange' 17-inch wheels with 37-inch tyres help complete the look. It has a two-inch lift, rock rails, an array of LED lights, a custom roll bar, and a brown leather interior.
Gravity can be your friend, and your enemy - and this rock-climbing inspired take on the Gladiator ute is a high-riding, open air adrenaline rush on wheels. With 17-inch wheels, 35-inch rubber, a two-inch lift, steel-tube doors, an array of Mopar exterior highlights and 'Punk'n Orange' metallic paint, it sure stands out. And it's the only of the Gladiator models to get engine enhancements, with a cold air intake and sports exhaust.
Head of the Jeep brand for North America, Tim Kuniskis, said the company always looks to its customers for feedback based on concept vehicles, though not everything that you see here will be built in mass production scale.
"We've never actually done a vehicle that was used at Moab, but we have taken a lot of things that were part of these concepts and actually put them into production," he said.
"The power top that we have on the JL Wrangler? That actually came from a journalist, who had the idea. I'll never tell you who it is!
"That, and also things like the high-roof fenders, which are a huge enabler for this vehicle - now you can get a two-inch lift, which is much more drivable every day, and you can fit 37s or even 40s under the fenders," said Mr Kuniskis.