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Hyundai N performance brand to expand into SUVs and electrics, but no G70 N for now

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There could soon be five Hyundai cars given the performance 'N' treatment.
There could soon be five Hyundai cars given the performance 'N' treatment.

Hyundai has plans to expand its ‘N’ performance line-up by at least two new models with a focus on SUVs and electrification according to Albert Beirman, the Korean carmaker's executive in charge of the N brand.

Speaking to US industry publication, Automotive News at an international Veloster N event, he said his team could, “come up with a car in a pretty short time” but it largely depended on the reception to the cars on which they are based.

Budget for a fourth model to be added to the current line-up of N cars has reportedly been allocated, touted to be the new performance marque’s first SUV.

While the N brand could expand to Hyundai SUVs, Hyundai's premium Genesis cars are off the table for now.
While the N brand could expand to Hyundai SUVs, Hyundai's premium Genesis cars are off the table for now.

A fifth model is also possible, with Beirmann even mentioning that an N version of the Prius-challenging Ioniq, “is not fully crazy” but not to expect N treatment of Genesis cars for the time being due to the brand’s luxury positioning.

Currently the N line-up consists of the i30 N, i30 Fastback N (set to launch in Australia in 2019) and the Veloster N (scheduled to launch in Q4 internationally, but ruled out for Australia).

Hyundai’s local arm was unable to expand on Beirmann’s comments, but public relations general manager, Bill Thomas, told CarsGuide local uptake of the i30N had been good, with the hot-hatch currently attracting a waiting list up to six months long.

Despite local demand for the i30N, the Veloster N won't be coming to Australia for the time being.
Despite local demand for the i30N, the Veloster N won't be coming to Australia for the time being.

Mr Thomas added the brand’s Australian operation would still be open to the idea of the Veloster N and a performance SUV offering such as a Kona N in the future.

Supply seems to me more of an issue for Hyundai than demand, as the N spiced Veloster and i30 have generated lengthy waiting lists the world over.

What Hyundai model would you most like to see with the N treatment? Tell us what you think in the comments below.

Tom White
Senior Journalist
Despite studying ancient history and law at university, it makes sense Tom ended up writing about cars, as he spent the majority of his waking hours finding ways to drive as many as possible. His fascination with automobiles was also accompanied by an affinity for technology growing up, and he is just as comfortable tinkering with gadgets as he is behind the wheel. His time at CarsGuide has given him a nose for industry news and developments at the forefront of car technology.
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