... in taking the wraps off a driving simulator that taps into their track work with the latest Ferrari F10, opening the experience to online gamers around the world. High-definition graphics and high-speed response allows the creation of a virtual car on a virtual track, right down to the sort of cornering G-forces experienced by the racers.
The Ferrari Virtual Academy is based on the Italian company's in-house test track at Fiorano, although the Mugello and Nurburgring racecourses will soon be added to the action. "Do you have the guts to challenge me on the track at Fiorano," Alonso asks in Ferrari's official promotion for the simulator.
Ferrari says it took 15 experts more than 12,000 hours to creation the simulation, which uses 3D graphics and data processing for the first time on a PC simulation.
The key to the experience is a virtual cockpit and steering wheel which tap into authentic data from the car, including its aerodynamic effects, tyre characteristics and behaviour of the chassis-suspension system, engine and transmission. Alonso, Massa and Ferrari's F1 test driver Giancarlo Fisichella were all involved in testing of the simulator to ensure a realistic performance.
Ferrari says the computer modelling of the car is matched to laser scanning of the real F10 at Fiorano, calibrating the simulator to the actual corners at Fiorano.
Drivers on the Ferrari Virtual Academy can record their own time online, as well as taking part in an international tournament for weekly rewards from the Ferrari merchandise catalogue.
But, wait, there is more. The five fastest drivers at the end of the tournament will win a trip to Ferrari in Italy and will be rewarded with a place at the Ferrari Driver Academy course. The simulator costs 14.90 Euro and can be purchased online from the site www.ferrarivirtualacademy.com