China takes on the LC300! Great Wall Tank 400 looks even tougher than the LandCruiser 300 Series, and you won't believe the price...

Worried that the Toyota LandCruiser 300 Series or Nissan Patrol aren't tough enough? China's Great Wall clearly did, unveiling a new off-road-focused Tank 400 that looks ready to drive through a brick wall.

As is often the case with Chinese motor shows, the details are a little thin on the ground, but local media is reporting the Tank 400 is a true competitor to the LandCruiser, at least in terms of size, as it rides on an identical wheelbase to Toyota's LC200, at 2850mm

The version you see here, unveiled at the Chengdu Motor Show, is a concept, with the finished product expected to debut at the Beijing Motor Show next year.

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And if it looks anything like this - with its collection of sharply angled panels and huge BFGoodrich All-Terrain tyres - it will be a sight to behold.

While the LC300 is a diesel proposition in Australia, the Tank 400 is expected to be powered by the brand's new 3.0-litre turbocharged V6 that will produce a sizeable 260kW and 500Nm, paired with a nine-speed automatic gearbox.

Further details are yet to be revealed, but we'd also expect a comprehensive off-road package, including low range 4WD and the possibility of front and rear differential locks, to be included.

Inside, Great Wall has gone with a questionable white interior for the concept car – not the most popular colour with those who go off road – and the tech offering appears on point, with a huge touchscreen in the middle of the dash, as well as a three-ring digital driver cluster and ambient interior lighting.

What we don't know yet is wether the Tank 400 will make it to Australia, but we do know the brand here does have its eye on the Tank brand more generally, with the smaller 300 looking more and more likely.

As reported last month, the Tank 300 is currently in Australia for validation and testing, pending a decision on its future.

Most interesting, though, will be price. Local Chinese media are reporting that the Tank 400 is expected to start at around $55,000 in AUD.