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Audi Centre Geelong predicts growth


The new facility in LaTrobe Terrace, Geelong, has been designed using Audi’s CI with signature use of honeycomb-pattern brushed aluminium, but has also been localised with the input of Geelong’s McGlashan Everist Architects and Lyons Constructions to meet local requirements.

“As an old Geelong Family, we always use Geelong local businesses,” dealer principal Brett Gorell said. “McGlashan Everist Architects worked closely with Audi, but understood the City of Greater Geelong Council requirements, and Lyons Constructions have been close to the Gorell Family for many years.”

He said Lyons Constructions have entered the project into the 2012 master Builders Association Regional Builders Award.

Audi Centre Geelong saw sales increase 40 per cent over 2011, and Mr Gorell said the 1600 square metre facility was expected to further grow sales, particularly of used cars,

“We anticipate a further 10 per cent year on year until 2015, when Audi will increase the number of models and with the introduction of the Q3,” he said.  “Also we believe used vehicles will increase 25 per cent due to increased display presence.”

Audi Australia managing director Uwe Hagen said the new facility represented the brand’s growing strength in Australia. “It is part of our strategic development plan to prepare our facilities for the expansion of the Audi model range in the next few years,” Mr Hagen said.

Mr Gorell said the increase on local sales was also signpost to Geelong’s current economic health.  “There is no doubt the so called seachange and life style is attracting more executive personnel … Geelong is no longer an industrial city,” he said, adding that community response to the new building had been good.

“The Geelong community appreciates excellent facilities and the neat relaxed property replacing residential on a major road,” he said.

The new Audi Centre Geelong has been trading from early this year, and an official opening will be held on March 22 for more than 150 guests.