Mazda 323 1990 News

Mazda has surfed the rising wave of small car sales as deftly as 11-time world champion surfer Kelly Slater. It built the right car for the right time, reinventing its successful 323 from the 1990s as a 21st-century compact hero.Two years as Australia's No.1 (and No.2 now in run-out) show its phenomenal attraction. The giant killer, having claimed the sales crown from the legendary Holden Commodore, has always looked good, been finished well and built well, and provided solid value in a class where the long-term winners have been more than just basic transport.It's more desirable than the world's small-car benchmark, Toyota's Corolla, because it's more than just a car and has almost always been bought by real people paying real money. It's not a stripped-down rental runabout or a vanilla fleet car.It has lost its gloss over the past year, as the all-new Hyundai i30 and Corolla have scored hits, helped by the $19,990 price point, but is certain to bounce back in 2014.Digging into the success of the Mazda3 uncovers the long-term strength of Mazda Australia, which has had local CEOs, managers and dealers over three decades. Only Subaru,  also massively over-represented in Australia, has done a similar job.Mazda has never had cheap cars yet the quality and secondhand strength has made them winners even through tough times, including fluctuating currency and a period under the ownership of Ford. The Mazda3 bottom line is simple: it's a car you'd happily recommend to your own family and your closest friends.This reporter is on Twitter: @PaulWardGover 

 Apart from European hot-hatches such as the Renault Cleo Sport and Peugeot 206 GTi seldom have we seen any manufactures brave enough to bring 3 door hatch variants into our market.  Sure you can get an entry level 3 door Yaris but what about a nice 3 door Corolla Sportivo, um… sorry they don’t come in 3 door in Australia.This pattern seems to have started in the late 80s with the introduction in droves of mass produced front wheel drive hatch backs.  Remember the Pulsar SSS?  Yep that came in 3 door hatch in Japan.  How about the Corolla GTi, or Mazda 323?  Yep 3 door again overseas.At one stage in the early 90s even the iconic Golf GTi was only available in 5 door in this country.  For years Australia has been denied many of the accessories and engine options that are prevalent in Europe, the US, and even the rest of Asia, but they are happy to throw in an extra 2 doors for nothing.  There are some companies that have bucked the trend like Honda, but even they gave in to with the “5 door hatch only” Civic model a few years back.  And now it looks like the Europeans have caught on to this trend.  We are missing out on the 2 door BMW 1 series hatch it seems…Though through the gloom comes the news that Australia will shortly see the new 2 door VW Polo.  A brief hint of fun in a sea of practicality it seams.I really can’t see any reason why the Australian market seems to be so against the 3 door hatch… especially when it comes to the performance market.